Lead: The grocery store gives people the feeling that it is complete, convenient and cheap. So how do you do these three things?

As a retail industry, traditional grocery stores stand out? All of them? Words. But in fact, most grocery stores deal in the same kind of goods, but the business in the stores is quite different. So, how to open a grocery store to make a lot of money?

1. Unique copy

In the grocery store, all the goods are unique. It is precisely because of this scarcity that shops have become Taobao that many young people who pursue fashion must go every day? Holy land? . According to the owner, most of the goods in the store come from abroad, mostly from Southeast Asia and Africa. Due to different buyers and sources, there is usually only one batch of the same type of goods every quarter, and the patterns or colors of most goods are often unique in the store. It is basically luck and fate for customers to come shopping. Once they miss it, there is no more. And even if there are five chain stores, the goods in each store are different.

2. Clever price reduction

In the opponent's play? 100 yuan for 90 yuan? Why not hang it in front of your own supermarket? 100 yuan to buy 1 10 yuan goods? Brand. Because? 100 yuan to buy 1 10 yuan goods? What about on the surface? 100 yuan for 90 yuan? It makes no difference. It seems that they are all 10% off. Actually, it is not. ? 100 yuan for 1 10 yuan? Commodity discount is less than 10%, which can increase profit 1% compared with 10%.

For discount promotion, in the case of a general decline in profits, an increase of l% in net profit may already be a very important figure. Besides,? 100 yuan goods sold in 90 yuan? The 10% discount method, the first intuitive feeling for consumers is to sell at a reduced price, and? 100 yuan to buy 1 10 yuan goods? But it can make people feel that the value of money has increased.

Quick action

The sales cycle of all commodities will basically not exceed 1 week. If no one wants the goods within a week, just take them off the shelf, because the store is so popular every day. If a product is out of phase for a week, it means that the product is not needed by the market and only takes up space.

At the same time, in order to prevent these goods from occupying a large number of warehouse positions, the owner will also hold some auctions from time to time to deal with these goods. Shopkeeper Sha revealed, don't look at these? Slow-moving goods? Usually unpopular, but it will be sought after by customers at the auction. There was once a dish that was dusted in a shop and nobody cared about it, but it was sold at a high price in 580 yuan at auction, which was twice as high as the normal price.

4. Reasonable placement of goods

In order to attract customers, the grocer bought the most popular new toys in Hong Kong. But for some reason, the children who came to buy toys didn't look at it, so they went to another store to buy some common toys.

? What is the reason? Da Li went to the toy store opposite, and immediately put these new toys on the middle and lower shelves when he came back. As a result, the children scrambled for these toys after entering the store. It turns out that the most eye-catching place for adults is often the dead corner that children can't see. It is more convenient for customers to choose display positions suitable for different commodities according to customer groups.

Grocery store business

1. Site selection is learned.

The owner's shop is near the Confucius Temple in Nanjing. As we all know, Confucius Temple is a famous tourist attraction in Nanjing. A grocery store chose to open near a tourist attraction. Is it because the boss has a brain problem or other reasons?

Shopkeeper Sha revealed that this is the secret of site selection.

First, although I am from selling groceries, because every commodity is unique, its value has instantly increased a lot, at least it has collection value and gift value. Many tourists always want to bring some souvenirs when they come to Nanjing. Many shops in Confucius Temple sell homogeneous gifts, which brings me business opportunities. At present, 40% of the customers in our store are tourists, except local regulars in Nanjing.

Second, the traffic is very convenient. There are many bus stops near the store, and about dozens of bus lines pass through here. In this way, the bus station can bring many people to the store every day, and you don't need to do your own publicity.

2. Private tailors bring high profits.

Shopkeeper Sha revealed that because the goods sold in the store are unique, many customers want us to customize the goods for them, including procurement and production, after they can't choose the goods they like. Don't underestimate this private tailor industry. Almost every enterprise can bring huge profits for itself. Because, first, private tailors themselves charge high fees; Second, because shopkeepers and partners have good overseas purchase channels, the purchase price is often very low; Third, the products customized by customers are often goods with large profit margins, such as pendants, cups, cushions, chairs and so on.

According to reports, at present, only customizing business every month can bring 20 thousand yuan to the owner.

3. From where? Micro? Arrive? Wei?

Of course, new products must be promoted in new ways. Shopkeeper Sha chose to start with Weibo and gathered a group of die-hard fans through his unique insights. At the beginning of the business, Shopkeeper Sha was also trying to plan how to attract customers. She inadvertently registered an account in Weibo, published some unique opinions on the current home improvement style in the official Weibo every day, and posted some home improvement design drawings, which attracted many curious people to watch. Shopkeeper Sha recalled that I didn't expect making soft furniture to be so popular in Nanjing. Every day, customers ask their opinions about the soft furnishings on Weibo, and Weibo has become a platform for them to interact with customers. With the operation of grocery stores gradually on the right track, the official Weibo released every day? Ms. Wu recommended private goods? And then what? New product preview? And give tips on where to buy and how to use it. In Weibo, the number of fans has risen to more than 6,000, and the number of visitors to the store through Weibo has accounted for about 20% of the passenger flow, with 25? Many 40-year-old white-collar workers have gradually developed into mature customers, even in? Sina micro feature? Win in the selection? Small and beautiful shop? Title.

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