What is image positioning?
Image positioning is aimed at natural people! ~ "Know yourself" is to let yourself face a true self and face the society with a true self, which is "image positioning". Especially now, the emphasis on specialty is above all else, so "image positioning" must fully consider your own work needs. The first thing is to dress properly. Knowing your figure, face, personality and work needs, referring to the opinions of experts, and designing a style that is both personal and suitable for the workplace will leave a more decent impression on people. And show your ability to work. Seize the opportunity and express your talents in an appropriate way, so that leaders and department colleagues can know themselves quickly. At the same time, we should master the magnanimous thought of not rushing and not being melodramatic, and we should also hold the principle of "winning without arrogance and losing with grace". You should also show your personality appropriately. Although working in a large company with a system and scale is not suitable for showing your personality; But blindly suppressing and greeting is not a long-term solution. In fact, this is not the original intention of the company. You can stretch your personality reasonably in an appropriate way. At the same time, we should show our self-cultivation. The quality of cultivation can show a person's wisdom and tolerance. Especially when others are impatient and flustered, if we can make use of personal cultivation and live in harmony, we can establish a good image. We must pay attention to manners. Etiquette is a kind of body language that originates from the inside and forms from the outside, and it is also one of the important factors for good communication between people. Especially in the workplace, a well-mannered person can often get rid of emotional interference, talk about the matter, turn an enemy into an enemy, and especially establish a good personal image. Practice has proved that the above points are very effective methods for self-image positioning. ————————————————————— But according to your meaning, it should be the problem of corporate image positioning. First of all, corporate image positioning is closely related to development strategic objectives. The future development goal of an enterprise determines its scale and future strength image. For example, a group company with diversified industries, then its future image positioning should be a group company with considerable strength and diversification. Secondly, the company's image positioning is closely related to the determination of the company's professional field. For example, a company produces and manages cosmetics, and its image positioning should be related to its leading product image, which determines the industry characteristics of the company image. Third, the company's image positioning is related to the company's business philosophy and social values. If an enterprise is self-centered and closed-minded, its self-image positioning is based on the economic benefits of the enterprise, while an enterprise that pays more attention to the surrounding environment and fulfills its social responsibilities should consider the social value tendency of the enterprise rather than its own interests, ignoring its due obligations in environmental protection and public welfare activities. For example, Goldlion Group Company is a company dealing in neckties, garments and apparel, which was founded in Hongkong by the patriot Mr. Ceng Xianzi. In terms of business philosophy, it inherits the traditional national culture and concept of "diligence and thrift, honesty and trustworthiness". Therefore, in terms of corporate image building, it constantly contributes to domestic education, sports and other social cultures, showing "the modern corporate image of fulfilling social responsibilities" and "the values of operating profits giving back to society". In addition, as a foreign-funded enterprise, Goldlion requires its financial department never to keep two books and keep the title of China's top ten foreign-funded enterprises with high profits and taxes for many years, which is essentially the corporate image of "patriotism and love for the family" embodied by Mr. Ceng Xianzi's patriotic thought. Therefore, the accurate positioning of corporate image determines the direction and effect of corporate image construction. The company's business philosophy and values determine the ideological and cultural connotation of the company image. Another example is Guangdong Kelon Group Corporation. This is a listed company that produces and operates household appliances, such as Rong Sheng refrigerator, Kelon air conditioner, Sanyo-Kelon refrigerator and Warburg air conditioner. Therefore, its image positioning is: a multi-brand refrigeration professional listed public company under the leadership of Kelon Electric Appliances. The accurate positioning of the company's image determines the company's future image-building direction, and also determines the company's future development direction and goals.