Title is very important in logo design, which can express the characteristics and style of the brand through font, color and size. For example, some high-end brands usually use exquisite fonts and colors to highlight the elegance of the brand; The Logo titles of some young fashion brands are more concise and lively to show the brand's vitality and fashion sense.
Although the insider is not as important as the title character, it also plays a certain role. It can be used to convey the core ideas and values of the brand, and also to emphasize the characteristics and advantages of the brand. For example, Logo characters of some environmental protection brands usually emphasize keywords such as "environmental protection" and "green" to express the brand's environmental protection concept and values; However, the Logo of some technology brands may emphasize keywords such as "innovation" and "intelligence" to highlight the brand's technological advantages and innovative spirit.