In order to effectively ensure the quality level of activities, it is often necessary to make an activity plan in advance, which is a written plan for specific activities to be carried out. What are the characteristics of an excellent activity plan? The following is the planning scheme of National Eye-Love Day compiled by me (5 selected articles). Welcome to share.
Planning scheme of National Eye-Love Day 1 I. Summary of activities:
1. Activity theme: "6.6 World Eye-Love Day, Bright Night in Early Summer" or "Eye-Love Day Free Sight Experience Special Session"
2. Activity purpose: gather customers for each store and create momentum.
3. Activity time: Select the time period with the largest flow of people.
4. Activity address: at the entrance of the store or in the nearby square.
5. Organizer: each store.
6. Co-organizer: neighboring commercial organizations: art training courses, musical instruments, etc.
Second, the preparation before the event:
1. Negotiate the application for the venue in advance, and report it to the owner, neighborhood committee, urban management and other relevant units for approval as required to avoid unnecessary troubles during the event (determined according to different requirements in different regions).
2. Cooperation with peripheral institutions: musical instruments, educational institutions, training institutions, kindergartens, primary and secondary schools, etc. Make preparations to reserve customers in advance so as to enjoy customer resources. As long as there are potential customers, you can visit the main person in charge and tell us about this activity, so as to make timely preparations for storing customers.
3. Prepare a page about the activity in advance. As an invitation, the layout is the best, and the activity time must be prominent. Note: distribute it in crowded places. If there is no intention at all, try not to distribute it, otherwise the importance of the activity will not be obvious if there are single pages all over the floor. Explain the activity to the customer first, and then send a one-page invitation.
4. Prepare the materials needed for the activity in advance: such as tents, tables and chairs, movable banners, X-display stands, audio equipment, fruits, drinking water, etc. Publicity materials, balloons, prizes, souvenirs, etc. (You can choose according to each store)
Three. Activity flow (the form of the party can be adjusted according to the time):
Before 1 and 18: 00, the venue layout and equipment debugging shall be completed, and all materials shall be prepared and counted.
2. 18:00- 18:20 Customer Admission: Welcome guests (playing warm and cheerful music), and each customer will send an activity list to collect detailed customer information.
3. 18: 20- 18: 50 Activity begins: the manager gives a thank-you speech, explaining the significance of this activity and introducing the joint merchants.
4. 18: 50— 19: 20 experts explain the knowledge of vision health and the importance of eye protection for similar eyes.
5. 19: 20— 19: 40 Speech by rehabilitation stars or parents' representatives (at least 2 for each person).
6. 19: 40-20: 20 interactive games, cultural performances or skill competitions.
Take a group photo at 7.20: 20, distribute gifts or experiences after the meeting, and the activity is over.
Four. Matters needing attention at the event site:
1. Before the activity, determine the division of labor, assign responsibilities to people, and emphasize smooth links and service details.
2, do a good job in all the coordination of the scene, as well as the emergency handling of emergencies.
3. Create a harmonious and relaxed atmosphere, interact with customers passionately, communicate enthusiastically, give customers a relaxed and happy atmosphere, and dilute business purposes.
4. On-site photo-taking, interaction and gift distribution are a kind of momentum, which drives publicity and sales.
5, pay attention to safety, often remind safety problems, pay attention to the overall safety of the site and the impact on the surrounding residents.
Verb (abbreviation for verb) Notes after the activity:
1, after the event, we should make a summary of the event, and write down what is good and what is not, and the store will discuss with us. Next time you engage in activities, you can learn from the market situation of different stores and do better.
2. Re-sort the customer data collected by the activity, and then follow up and pay a return visit according to the customer's situation at that time.
3. Organize the publicity photos in the event and display them outside the store as a publicity highlight.
4, do some small activities that continue to heat up, such as "like eye protection essay", and reward the selected articles.
National Eye-Love Day Planning Scheme II. Purpose of the activity
June 6th this year is the XX national "Eye Love Day". The eye is an important organ for observing and understanding the world. In order to popularize the knowledge of using eyes, this brochure is specially made to protect eyes from the dribs and drabs of life, and always pay attention to removing eye garbage to keep eyes bright forever. The ophthalmology department of our department vigorously publicizes the preventive measures of sanitary eyes and eye diseases in the form of publicity columns.
Second, the form of activities
This activity mainly uses a series of posters to promote the "Six Ones" activity, and posts some knowledge about eye protection in like eyes.
III. Contents of activities
1 Put up a poster to introduce the activity.
5. Put up eye protection posters that like eyes.
Fourth, the expected effect.
Through this activity, students can learn more about ophthalmology, improve their understanding of like eyes and cherish our eyes more.
Verb (abbreviation of verb) Activity Time (Attached Table)
The name of the intransitive verb event
6. 1 Like eye lectures. Contact your classmates to prepare lectures.
6.2 Start the lecture
6.3 Like eye poster introduction activity poster like eye poster like eye poster.
6.4 Contact inkjet for posting as determined in the column of Eye Newspaper.
6.5 Determine the contents of the manual like the eye manual and print and distribute it.
6.6 Print and spray recipes like eye recipes and canteen negotiation (to be determined).
6.7 Make similar eye tips (to be determined) and publicize them in the dormitory.
appropriation budget
1, questionnaire 300x0. 15=45 yuan.
2, publicity column painting 8x50 yuan =400 yuan.
3. Manual 1000x3 Yuan = 3,000 Yuan.
4, recipe painting 2x50 yuan = 100 yuan.
5.Tips 1000x0.3=300 yuan.
Total: 3845 yuan
What can we bring you?
1, the publicity effect is good, go deep into the dormitory, canteen and classmates, and establish your good image in the hearts of classmates.
2. Sponsors have the right to name, co-sponsor, brochure and mass advertising.
Booklets and newspaper columns can provide long-term publicity.
4. We can do some public welfare activities in urban areas, make use of our professional advantages and the influence of college students, expand the publicity effect and improve social benefits.
5. "6.6" will become the routine work of our department, supported by the leaders of the department, backed by a strong and booming optometry major.
6. Long-term cooperative relationship, summer social practice, public welfare activities, etc.
National Eye-Love Day Activity Planning Scheme 3 I. Activity Background
June 6th, 20XX is XX National Eye-Love Day, and the theme of this year's Eye-Love Day is "XXX". In order to popularize the knowledge of ophthalmology, improve the health level of young people's eyes and prevent eye diseases, the leadership is now carried out. The administrative departments of health and education at all levels and the Disabled Persons' Federation should determine specialized agencies and special persons to be responsible for it, strengthen communication and coordination, and formulate the work plan of "Eye-loving Day" around the relevant requirements of "Opinions of Central the State Council on Strengthening Youth Sports and Strengthening Youth Physical Fitness", "Opinions of Central the State Council on Promoting the Development of Disabled Persons" and "National Plan for Prevention and Treatment of Blindness" (20xx~20xx).
2. Seriously organize and carry out publicity activities. On June 6th this year, the Ministry of Health, the Ministry of Education and the China Disabled Persons' Federation will launch a publicity campaign in Beijing. All localities should also organize colorful publicity activities around the theme of the event and in combination with welcoming the Olympic and Paralympic Games. It is necessary to organize and mobilize medical institutions, blindness prevention and treatment workers and ophthalmologists to provide eye care services for the masses through free clinics, free clinics and special lectures; It is necessary to make full use of schools, families and other places to help teenagers master scientific knowledge and methods of eye use, cultivate students' good eye habits and reduce the myopia rate of teenagers; It is necessary to strengthen the work of preventing and treating blindness in combination with the activities of establishing demonstration counties for preventing and treating blindness and cataract-free counties. Actively communicate and coordinate with TV, radio, radio, newspapers, internet and other media, publicize the national policy of preventing and treating blindness, introduce the projects of preventing and treating blindness, popularize the knowledge of eye protection, especially the knowledge of children and adolescents' vision protection, and raise the public's awareness of preventing and treating blindness.
Second, the purpose of the activity
(1) Care about, pay attention to and cherish consumer groups, and guide consumer awareness.
② Enhance the popularity and reputation of retail stores.
III. Contents of activities
1, Olympic plan:
Speculation about China athletes participating in the Olympic Games has been going on. Using people's curiosity, combined with the above scheme, we can carry out a prize-winning quiz on "Who will win the first Olympic gold medal for China". We can analyze the situation of some athletes in single pages, billboards, some well-known local newspapers and magazines, and TV advertisements, and then launch an activity to set appropriate gifts and set reasonable expiration dates to welcome local people.
③ Set up a series of "Olympic Glasses Knowledge Column" on a single page or in well-known local newspapers and periodicals to describe the wearing of glasses in some sports or some well-known athletes, as well as the advantages and functions of these glasses in this sport, and make soft articles to attract consumers. This activity can better link our glasses industry with the Olympics and achieve the role of publicity.
④ Pay attention to the Paralympic Games. The Paralympic Games will be held after the Beijing Olympic Games, and now many media have begun to pay attention to it. We can take this opportunity to take the lead in paying attention to the Paralympic Games in local newspapers and magazines. The following activities can be taken: explaining the Paralympic Games, paying attention to the outstanding athletes of the Paralympic Games, publishing the Paralympic Games schedule, and opening a column on Paralympic Games knowledge. By paying attention to and reporting on the Paralympic Games, we will increase consumers' goodwill.
Through the above four ways, taking advantage of the opportunity of the Olympic year and taking consumers' concern and speculation about the Olympic Games as the starting point, I believe it will enhance the visibility and reputation of our store.
2. Like the eye plan:
Seize the theme of "Eye-Love Day" and make good use of this opportunity to enhance the attention and goodwill of local consumers.
(1) In their own shops or places where local mainstream consumer groups gather (such as schools and living communities). ) Carry out eye protection public welfare activities to stimulate consumers' awareness of eye protection for similar eyes, and at the same time carry out similar eye health publicity to provide consumers with free services such as eye examination and glasses cleaning and maintenance to increase their goodwill.
② The "lecture hall on liking eyes and protecting eyes" was held in local schools or well-known local media to enhance consumers' understanding of eye knowledge and appeal to consumers to pay more attention to their eyes, so as to truly like and protect their eyes. Through this activity, we not only promoted our own stores and guided local consumption habits to develop in their own favorable direction, but also won the trust of consumers and improved their visibility and reputation.
For a long time, people have neglected eye exercises. You can use the opportunity of "Eye-Love Day" to publicize correct eye exercises again, and make corresponding leaflets or CDs, which can be distributed in areas where consumers are concentrated, such as schools, or broadcast on local TV stations to appeal to and guide consumers to pay attention to eye health and achieve the purpose of publicity.
④ The elderly group has always been a consumer group that we can't ignore. At the same time, as a vulnerable group, the elderly group has always been one of the focuses of media attention. Taking the "Eye Protection Day" as an opportunity, we can adopt the above methods, add some concessions or gifts, do public welfare "Eye Protection Day, pay attention to the elderly" activities in local nursing homes or places where the elderly gather, and carry out media reports to effectively enhance our visibility and reputation.
3. Campus plan:
Campus is often the battlefield of a region. Making good use of the opportunity of "Eye-Love Day", effectively doing campus activities, and doing well the later maintenance and media publicity will play a very positive role in the publicity and future business of our store.
(1) communicate with school leaders and class teachers and carry out such activities in each class. If 6- 10 students in each class come to our store to have glasses, let the students in the class participate in the voting to decide whether a poor student or an excellent student. Our shop gives poor students or excellent students a pair of glasses for free. There was a small gift for glasses that month.
In addition, we will also make a large strip with the content: "Students give love to your partner", which will be jointly announced by the Communist Youth League Committee and the X optical shop.
(3) Tour publicity in schools, and order sex eye protection panels for schools during the activity.
(4) set up a vision survey desk in schools or areas where people flow on the street. If conditions permit, you can invite ophthalmologists to sit in the clinic and issue eye protection DM sheets and health care manuals.
⑤ You can use the activities mentioned above for campus publicity, and you must do a good job in the later media publicity if you have the conditions.
National Eye-Love Day Activity Planning Scheme 4 I. Activity Background
1, June 6th, Eye Love Day, Dragon Boat Festival is coming, and the two festivals are relatively close.
On February and June 1 day, all major stores are carrying out activities to avoid the weakness caused by the store's continuous promotion.
Second, the purpose of the activity
Use the peak of holiday consumption to drive store sales; Give back to consumers and build loyalty.
Three. Theme: Dragon Boat Festival joint action like eyes.
Four. Time and place of activity
Time: June 6th, -20xx-June 20th 10.
Venue: xxx optical shop.
Verb (abbreviation of verb) activity content
June 6-June 10 five days, five surprises.
Surprise 1: When you enter the store on June 6th, you can enjoy a 6.6% discount on buying a mirror.
Surprise 2: You will get a pair of 1.56 lenses when you enter the store on June 7th.
Surprise 3: When you enter the store on June 8, you can enjoy the second half price when you buy a mirror.
Surprise 4: When you enter the store on June 9, you can get a Dragon Boat Festival gift package by buying a mirror (you can get gifts related to the Dragon Boat Festival).
Surprise 5: I entered the store on June 10, and 200 yuan bought glasses, which was reduced by 6 1 yuan.
Popularization of intransitive verbs
1, atmosphere layout publicity.
3-5 days in advance, the posters, stop signs, booths and flags of the internal activities of the store will be arranged in place to create an atmosphere.
(1) A small flag is hung on the ceiling of the store every half meter (the color of the flag is consistent with the main color of the activity). (hang the national flag)
(2) Hang the activity theme poster in the main channel of the store.
(3) The window should be kept clean and bright, and the sample boxes in the window can be placed in a heart shape or a circle shape to attract customers. (Never stick paper on the window)
(4) Banners, balloons and arches can be used at the door to set off the atmosphere.
(5) The X-display bracket can be placed on both sides of the door or in a conspicuous place in the lobby (don't block customers' sight and goods). (x-bracket)
(6) On the day of the event, relevant price stickers and explosion stickers can be placed, and outdoor music can be arranged to attract people.
2. SMS notification for members: On June 5th, 6th and 9th, members will be notified to carry out activities in customer stores.
Seven, the required materials
1, explosion stickers
Step 2 hang the flag
3. Cross frame
4. Poster
5, standing cards, etc.
6. Dragon Boat Festival gift package
7, 1.56 lens
Eight. personnel arrangement
1. 2 receptionists: During the activity, warmly receive customers, guide them to the counter and introduce the activities.
2. Arrange a sufficient number of shop assistants (shopping guides) and wear work cards to provide timely service for customers entering the store. (Before the activity, the salespersons should be trained in relevant sales and activities, so that each salesperson must be familiar with what activities have been done in the store, which brands have participated in and which have not, and do their own jobs well, so as not to bring trouble to customers and cause adverse effects. )
3. Coordinator:
(1) Because the exhibition stand is placed at the door and music is played, it is necessary to ask in advance whether it is necessary to go through relevant formalities.
(2) Responsible for maintaining the order of the activity site.
4. On-site reception staff and shop assistants (shopping guides) clearly cooperate with each other.
5. Cashier: appropriately increase according to the incoming passenger flow and sales volume.
Nine. Key points of on-site implementation
1, the staff arrived at the scene first, and took their positions.
2. Distribute leaflets on site, introduce activities and products, and guide customers to the sales desk.
3. Grasp the rhythm of activities, maintain order at the scene and prevent accidents.
4. Business personnel (shopping guides) prepare to sell goods and introduce products.
5. Gifts and prizes shall be distributed in accordance with regulations, and shall be registered and signed when distributed.
6, after the day's activities, timely summary.
7. Clean up the site and keep recyclable items for later use.
X. expected results
The effect needs to be calculated according to the passenger flow and daily sales performance of your store.
National Eye-Love Day Activity Planning Scheme 5 I. Activity Objectives
With the help of National Eye Love Day on June 6th, it is the key to improve the popularity and turnover rate of this season to actively publicize eye hygiene to people around you, especially the target group of school students.
Second, the purpose of the activity
(1) The theme of caring, loving and caring for students.
② Enhance the popularity and reputation of retail stores.
III. Contents of activities
First of all, we should get in touch with the local youth league Committee to communicate and support and engage in activities together. The slogan is: "Pay attention to eyesight health and have a sunny future".
(1) communicate with school leaders and class teachers and carry out such activities in each class. If 6- 10 students in each class come to our store to have glasses, let the students in the class participate in the voting to decide whether a poor student or an excellent student. Our shop gives poor students or excellent students a pair of glasses for free. There was a small gift for glasses that month.
In addition, we will also make a large strip with the content: "Students give love to your partner", which will be jointly announced by the Communist Youth League Committee and the X optical shop.
(3) schools tour publicity. During the activity, each school will place 8 like eyes and eye protection panels. For details, please refer to the content provided by Sunshine Sight, or be customized by Sunshine Sight for a fee.
(4) set up a vision survey desk in schools or areas where people flow on the street. If conditions permit, you can invite ophthalmologists to sit in the clinic and issue eye protection DM sheets and health care manuals.
In the peak season, all our optical shops do well, but in the off-season, the business is much lighter, which is reflected in two aspects: one is the small number of people entering the store, and the other is the low transaction rate. As long as one store advertises in the off-season, other stores will immediately follow suit, with similar shapes, and even some retail stores have started a price war to attract people's attention, offering discounts and discounts. Although the above activities are also advertisements, they are differentiated advertisements.
Why do you want to cooperate with the Youth League Committee, why do you want to limit the number of places, why do you want all students to participate in this activity, and why do you want to use exhibition boards? We can explain it from the following points:
1, the contact of the Communist Youth League Committee was recognized and supported. This is the use of government relations to facilitate us to enter the school to engage in activities. However, there is no need for the Youth League Committee to come forward. Let the Youth League Committee cooperate and get to know it. In addition, we all put on the Youth League Committee and XX glasses to promote it, just to improve our popularity and reputation, so that school leaders and consumers have different feelings.
2. The limited number of places is to improve the transaction rate, make students feel that opportunities are rare, and strengthen the virtue of students uniting with classmates.
3. Free giving is to improve word of mouth and let all students participate. Everyone knows that this activity is jointly organized by our store and the Youth League Committee, in order to improve the visibility of our store.
The purpose of the exhibition board is to let students learn something in the activity. It is very important to learn knowledge, let students know the significance of the activity, and always remember the retail store.
5. Activity time: June 6-June 12.
Conditional customers can invite local TV, newspapers and other media to report this activity, which is also a very important aspect.
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