Folk language: Guangzhou herbal tea is full of streets and alleys, and Wang Laoji comes to Sanhutang; There is also Shennong's tea, a panacea among the 24 flavors. Wang Lao Ji, Wang Lao Ji, catching a cold at four o'clock is the most important thing, and drinking a cup of tea is the most cough-relieving. Wang Zebang, founder of Wang Laoji. "Wang Lao Ji" was founded by Wang Zebang on 1828 (the ninth year of Daoguang). There is nothing special in the world this year. Magalny and Yamiester visited more than ten years ago or even earlier, and Tolstoy was born in this year. Legend has it that the source of traditional Chinese medicine "Wang Lao Ji" was passed on to Wang Zebang by a Guangxi native, while Taoism was a belief born and raised in China. This seems to imply that "Wang Lao Ji" is the crystallization of China culture and medicine, which is different from Hong Xiuquan's establishment of "worshipping God" under the influence of western missionaries. I am also noncommittal about the statement that Hong Xiuquan drank "Wang Lao Ji" to save his life when he went to the exam. More interesting is the story of Lin Zexu. 1839, Wen Gong came to Guangzhou to ban smoking, suffering from wind-heat cold, and the accompanying doctors did not have a good prescription. Wen Zhonggong heard that there was an effective "Wang Lao Ji" for treating wind and heat, so he came to Wang Zebang's drugstore in Shisanhang incognito and only ate a pack of colds. Since then, the name of "Wang Lao Ji" has greatly improved. Not to mention the influence of celebrity effect on brand communication, here "opium" and "herbal tea" have formed an interesting opposition: the former is addictive, toxic to body and mind, and there is a "silver shortage and weak soldiers"; The latter medicine tastes bitter, so it is no wonder that it has become the favorite of residents in South Guangdong. Among many time-honored health products in Guangzhou, the formula of "Wang Lao Ji" is the only one approved by China Pharmacopoeia. Since the advent of 1828, its herbal tea shops have been in Guangxu for four years at most (1878), and reached more than 100 in Guangzhou, but now there are only a few herbal tea shops in the province. The reason is very simple. Now, the business model of pharmacy sales is basically adopted. The business registration certificate issued by Wang Laoji in the Republic of China 17. Hong kong wanglaoji headquarters-g/f, 2 a yabadian street. "Wang Lao Ji" is also very famous in Hong Kong, which is the pioneering achievement of the descendants of "Wang Lao Ji". In the mainland, it was handed down from generation to generation by Guangzhou people. Among the 27 time-honored brands recognized by the Guangzhou Municipal Government, there are 4 pharmaceutical brands: He Jigong, Chen Liji, Pan Gaoshou and Jingxiutang. However, "Wang Lao Ji" has the largest market share, and the annual sales of boxed drinks, bagged granules and herbal tea produced by Goat City Pharmaceutical reached 1 100 million. There is also Jiaduobao founded by Chen Hongdao, a native of Chang 'an Town, Dongguan, which produces canned "Wang Lao Ji" with an annual performance of 300 million yuan. Its goal is symbolic: to produce "Coca-Cola in China". 1925, Wang Laoji tea bag participated in Wimbledon exhibition in London, England. Qi Sheng is obviously satisfied with the transformation effect of modern enterprise system on tradition, one is technological innovation, the other is the improvement of business model. The current "Wang Lao Ji" comes from Guangdong, Guangxi and Jiangxi. With the help of constant temperature, constant humidity and aseptic operation, the efficiency is extremely high. They have now reached 100% in more than 2,000 pharmacies in Guangzhou, expanding the main sales area from Guangdong and Guangxi to Hunan, Hubei and Sichuan, and the "three stoves" along the river are within their target range. They just held a large-scale trade fair in Changsha, attended by Lv Qin and Xu Yinchuan, the national chess players of our province, as "image ambassadors", and now 70% of them have been put on shelves in more than 500 pharmacies in Changsha. Qi Sheng told me that the glory of the past is more likely to become a burden, and getting old is not necessarily good. It is tantamount to self-destruction to abandon the useless properly and not seek change. Reform pays attention to survival of the fittest. Guangzhou time-honored brands generally face the same dilemma. The reason why "Wang Lao Ji" can sit and watch Yun Qi is because he keeps pace with the times. Speaking of time-honored brands, our consciousness "flowed" to last year's TV series "Dazhaimen", which was set in Beijing's time-honored brand "Tongrentang". Qi Sheng said happily that they were going to shoot their own series with a budget of 400,000 and 20 episodes. Now Shi, the chairman and general manager of Yangcheng Pharmaceutical, has gone to "Wang Lao Ji" in Hong Kong to discuss this matter, and relevant scripts are being written. Taking years as history, events as latitude, and "Wang Lao Ji" as the company and brand as the breakthrough point, this paper focuses on the changes of urban cultural life in modern Guangzhou. I was infected, too. Actually, I don't like "Big House Gate". The dialogues in Beijing movies have no aesthetic value. And Chen's expression and theme setting always make me feel a strong stale atmosphere of family system. I feel the same way about the popular Kangxi Dynasty in recent years. Therefore, I look forward to a new look of Nanpai citizen culture. A doctor tells a story, but herbs cure it. Guangdong people like to drink herbal tea, just like Americans like to eat vitamin drugs, which is a good habit formed in unfavorable climate. Where there are Cantonese people, there are herbal tea shops. Guangdong has had three treasures, litchi, roasted goose and herbal tea shops since ancient times. This "three treasures" has become a specialty of Lingnan. There are many herbal teas in Guangdong. According to historical records, the most famous one is Wang Laoji herbal tea, which is mainly made of local medicinal materials. The water bowl herbal tea was first introduced, which was initiated by Wang Zebang from Heshan on 1828 in Jingyuan Street, Guangzhou Line 13. At that time, that area was not only a place where businessmen gathered, but also a place where dock porters and rickshaws moved. Those who get angry in business disputes, do heavy work in the scorching sun, drink too much in entertainment, get wet in the summer of long-distance trafficking, eat too much barbecue and fried, or have a sore throat, all like to spend two copper coins to buy a bowl of Wang Laoji herbal tea to disperse. Therefore, the demand exceeds supply. Soon, many vendors of Wang Laoji herbal tea appeared in the city, and many Wang Laoji herbal tea carts sold along the street became the first in Guangzhou. As the saying goes, "One side of the water and soil raises one side, and one side of the herbs cures one side of the disease." At that time, there was a folk song: "Drinking Wang Laoji often will starve a hundred doctors." As we all know, Wang Laoji is synonymous with Guangdong herbal tea. Historical legends bear the responsibility of ordinary people 184 1 year 1 year. 10 On October 20th, the Humen War broke out, and the Qing Dynasty had to send the prefect of Hunan Province to lead the troops to help. However, after Xiang Jun arrived in Guangdong, he was acclimatized, ate more peppers and became ill. The original defenders were thirsty, had difficulty breathing and were in a crisis in the war. Under the appeal of local soldiers and civilians, "Wang Lao Ji" sent all the ingredients of herbal tea to Humen and Huangpu, and directed the villagers to boil herbal tea in dozens of big copper pots for a few days, and the medicine was cured. China's entry into WTO pioneer 184 1 year, the British army broke through the Humen fortress and went to Sanyuanli to do evil, which was repelled by local farmers and caught in heavy rain. Many people fell ill, so Guangzhou officials of the Qing government suggested that they drink a bowl of Wang Lao Ji herbal tea in Jingyuan Street every day. As a result, within three to five days, those soldiers regained their vitality. Since then, "Wang Lao Ji" has become famous overseas, and overseas Chinese who brought Wang Lao Ji herbal tea to the Commonwealth region have received preferential treatment of duty-free release. This paper describes the Travels of the New World written by Liang Qichao during his visit to the United States from 1898 to 1903. "Westerners like to use Chinese medicine, so it is often enough to get rich. There is so-called Wang Lao Ji herbal tea. In Guangdong, each copper coin is affixed with two pence, and it costs five to ten dollars to sell to westerners. He can make an analogy. " "Wang Lao Ji" auspicious day 1925 10 In October, Mao Zedong lived with his mother, Yang Kaihui and two sons at No.38 Qian Miao West Street in Dongshan. One day, I chatted with Guangdong Provincial Party Secretary (son of Chen Duxiu) and asked Chen for the meaning of the word "Wang Lao Ji". Chen's explanation is that "the * * * production party, guided by Marxism-Leninism of the ancestors, is the teacher of the king and has the support of the people, which in itself is a good sign. Run's brother came to Guangdong to run a peasant movement workshop, which is Zhenghe Avenue. This is the only way to become an epic ... "The Great Revolution failed and Chen Yannian died. 1928, Mao Zedong went to Sujiapo, Yongding County, Fujian Province for recuperation due to illness. When he thought of Guangzhou and Chen Yannian, he asked He Zizhen to buy this herbal tea. Later, he found Wang Laoji through the underground traffic station, and Mao Zedong gradually recovered. He stood on Sujiapo and looked at Nanyue, and his heart was full of ups and downs. He casually sang a song "Picking Mulberry Seeds": "Life is easy to get old, and when you are old, you will double ninth, and now you will double ninth. Battlefield yellow flowers are particularly fragrant; The autumn wind is strong in a year, not like spring, but better than spring, and Wan Li is frosty. "