The 7th National Urban Games will be held in Nanchang, Jiangxi on 20 1 1. This is the national comprehensive sports event with the highest specification and the largest scale held in Jiangxi Province since the founding of New China.
The emblem, mascot and theme slogan of the "Seven-City Games" announced this time were selected from the five-month solicitation activities all over the country. The Organizing Committee * * * received 395 works of the emblem created by 92 authors, 46 works of mascots created by 29 authors and 3 158 works of application with the theme slogan of "Seven Cities Games" from all over the country. After judging, the works of Luo Guoqiang emblem in Hangzhou, Zhejiang, Guo Wenjun mascot in Luoyang, Henan and Chen Chuanxiang theme slogan in Nanchang, Jiangxi were the final winning works.
Emblem of Seven Cities Club
The creative implication of the emblem is to build the number "7" with sports, strength and passion. It is not only like a playground runway, but also like an auspicious rainbow, which vividly expresses the profound connotation of the Seventh City Games: the rainbow crosses and flies peacefully, welcoming guests from all directions, friendship and hope meet here, flowers bloom and spirits fly, showing the fighting and charm of sports competition, and rendering it in red, green and Huang San. Flying pigeons will fly to the whole country, the world and thousands of households with the vigorous development of Nanchang and the warm, festive, peaceful, United and complete information of the Seventh City Games.
Mascot of the Seven Cities Games
The meaning of mascot creativity is that Nanchang is known as "Hero Nanchang" and "City of Hexiang". White crane is called "crane", which is a symbol of holiness, elegance, auspiciousness and longevity. The white crane in Nanchang lives on the city, and the city is proud of it. The mascot is designed with the most popular image of "White Crane" in opinion polls, combined with elements such as "Fire and Poyang Lake". The mascot is named "Poyang Lake", which means that the celebration sports meeting will be held in Nanchang, the beautiful Poyang Lake. It shows that the Games are fair, just, pure, peaceful and auspicious, and wishes the prosperity of urban life and sports throughout the country. The mascot is lively and lovely, festive and auspicious, with the concept of harmony between white crane and Poyang Lake and the theme of athletes' passion. The overall modeling combines the passion of athletes and the spirit of "hero Nanchang", which fully embodies Nanchang's profound cultural heritage and the charm of the National Games. The mascot set foot on Poyang Lake, spreading its wings and welcoming guests all over the world; The mascot is dressed in a red sportswear with the words "20 1 1" written on it. The "Nanchang" written in Chinese characters on the chest and the fire pattern on the feet mean "Nanchang, a famous historical city and a hero" and express the good wishes of "* * * and China sports return to their hometown". A V-shaped victory gesture expresses the sportsmanship of athletes who dare to struggle and forge ahead with passion, and fully embodies the profound meaning of "vitality, openness and harmony".
Theme slogan: Red Hero City, Green Seven Cities Meet.
The theme slogan of "Red Hero City, Green Seven-City Meeting" closely links the hero city Nanchang with the Seven-City Meeting, decorated with "red" and "green", which has profound implications: red symbolizes enthusiasm and passion; Green symbolizes youth and vitality. This combination vividly shows: Nanchang, a city of brilliant red heroes; Nanchang, where the military flag was raised, was called "Hero City" because the gunfire at midnight ushered in the dawn of the country. Holding the "Seven City Games" in Nanchang also embodies the profound meaning of "* * * and China sports return to their hometown", because Ruijin, the "red old capital", once held the first sports meeting of "China-Soviet * * and China". Nanchang and full of green are full of flowers and have a first-class ecological environment. Now they are committed to scientific development and green rise. Nanchang, as the core city of Poyang Lake Ecological Economic Zone, held the "Seven-City Games", which is also an urban sports meeting with teenagers as the main body. Therefore, the "Seven City Games" was decided in a "green" way, which is very in line with the nature of the city games and the development trend of the times. The "Seven City Games" will surely be recorded in the history of sports in China with the characteristics of "Green City Games".
In addition, the selection of sports icons for the "Seven-City Games" was completed in mid-August this year, and the series of sports icons for the "Seven-City Games" designed by Rao Le of Jiangxi Normal University on behalf of the team won the final evaluation. This sports icon adopts the design elements of the emblem of the Seventh National Urban Games (emblem, rainbow, runway, green and red), which together with the emblem * * * constitute the visual communication system of this urban games, giving people a sense of overall coordination and conforming to the theme connotation of "Harmonious Urban Games". The avatar in the icon directly adopts the shape of the emblem of the "Seven City Games", which is handy, rotating or rotating, and skillfully combined with the theme logo of the City Games. The figure's body creatively deformed the rainbow and runway elements in the logo, which means the dynamic rainbow man. In addition, the icon uses the red, yellow and green colors used in the emblem as the main colors, conveying and displaying the concepts of "green ecological city" and "landscape city" in Nanchang. The red color of the emblem shows the passion and vitality of sports, and also conforms to the reputation of Nanchang as a "hero city" and "vibrant city" on this red land, and the profound meaning of the theme slogan "Red hero city, green seven-city meeting"
It is understood that the "Seven Cities Games" has set up 28 sports such as track and field, rowing, badminton, basketball and boxing. Sports icons represent different sports in the form of graphics, which will be widely used in the advertising of the "Seven Cities Games", the production of various order books, the signage of venues, TV broadcast, souvenir design, image and landscape engineering construction, etc. Sports icons, together with the emblem, mascot and core graphics, will form the image recognition system of the "Seven Cities Games". (Source: People's Daily Online-Sports Channel)