Corporate mission: to become a provider of excellent aid resources in the field of basic education and an advocate of innovative teaching methods.
Business philosophy: innovative thinking, the pursuit of Excellence; Incubate successfully and create the future.
Enterprise slogan: focus on creating success, learning to achieve the future.
The Center has long tracked and studied the latest development of the international and domestic education industry, combined with the current situation of China's basic education and relying on the deepest educational backgrounds in Tsinghua and Peking University, integrated, utilized and expanded the existing superior resources, and gradually built an all-round educational product and service system based on papers, videos, software, network and training with "pan-thinking" as the core, so as to build a high-quality brand integrating educational resources, educational products and educational services.
The center consists of planning editorial department, technology development department, website department, multimedia production department and marketing department, with 68 full-time R&D personnel. At the same time, more than 120 educational researchers and more than 500 contributing authors have been hired in various provinces and cities across the country, and the Wanxiang Thinking Middle School Education Research Committee and the Primary School Education Research Committee have been established, with strong research and development strength. At present, the projects under development include Dear English for preschool children, Baby Growth Declaration for preschool encyclopedia, Mind English for Vientiane Thinking Primary School for primary school students, synchronous scholarship code for junior high school students and other forward-looking series of aid software, and its demonstration version has been highly recognized and praised by senior educators.
With the deepening of the new round of basic education curriculum reform and the popularization and use of new curriculum standards, the basic education industry, especially the basic education information industry, has a broad space. We are willing to seek common development and promote each other with colleagues from all walks of life and undertake the historical mission of comprehensively promoting quality education.