Pioneer Lifestyle Supermarket is the largest community fresh supermarket in China, which was established in 2009 and is headquartered in Beijing.
In 2009, Pioneer Lifestyle Supermarket was established as a community fresh supermarket, mainly providing fresh food.
On 20 10, Xianfeng Lifestyle Supermarket began to expand and set up several branches covering many cities.
In 20 14, Pioneer Lifestyle Supermarket began to expand rapidly, and reached a cooperation with JD.COM to carry out online and offline operations nationwide, realizing the integrated operation of online and offline.
In 20 15, Xinfeng lifestyle supermarket realized the nationwide chain layout, distributed in more than 300 cities and more than 2,000 stores.
In 20 16, Xinfeng lifestyle supermarket began to pay attention to brand building, and launched a brand-new brand logo and propaganda slogan "fresh herbs every day".
In 20 17, Pioneer Lifestyle Supermarket began to focus on developing its own brands, such as Sanjiu Medicine and Runbao, and became one of the largest community fresh supermarkets with its own brand system.
In 20 18, Pioneer Lifestyle Supermarket realized its international layout, entered important cities such as Singapore, Sydney and Moscow, and became the leading brand of community fresh supermarket industry in China.
In 2020, Fresh Wind Lifestyle Supermarket won the title of the leading enterprise of China Community Fresh Supermarket for many years. At the same time, with the introduction of the national "double cycle" policy, Fresh Wind Lifestyle Supermarket has made great efforts to develop a new supply chain model, speed up fresh food logistics, and reduce costs and increase efficiency.
Introduction of Xianfeng lifestyle supermarket
At present, Fresh Wind Lifestyle Supermarket has become the leading brand of domestic community fresh supermarket industry, and is seeking innovative business model and development direction. Pioneer Lifestyle Supermarket is a retail company focusing on fresh food. Founded in 2004, it has 65,438+00 stores and more than 65,438+0,650 employees, with a total business area of over 50,000 square meters. The stores are located in Kaifeng, Xingyang, Qixian, Tongxu and Weishi counties.
It aims to convey a lifestyle, a life attitude and a value concept to customers through excellent commodity quality and excellent category structure, and bring them a relaxed and pleasant shopping experience. Xinfeng Life provides one-stop life solutions around modern family life scenes, making the family life in each Xinfeng community better.
The business philosophy of Xianfeng Lifestyle Supermarket is "to make traditional food, fashion and modern elements closer to people's lives". The company mainly provides fresh food, including meat, seafood, vegetables and fruits, as well as leisure snacks, drinks and daily necessities. Different from traditional supermarkets, Xinfeng Lifestyle Supermarket mainly faces community residents, pays more attention to product quality assurance and service branding, and strives to make "community life better".
Xinfeng lifestyle supermarket attaches great importance to brand building and innovation and development. The company has developed several independent brands such as Sanjiu Medicine and Runbao, as well as innovative foods such as fresh wind tea and dinosaur eggs. In addition, the company continues to innovate in facilities construction and distribution to improve product quality and service efficiency.
Pioneer Life Supermarket is a supermarket dedicated to meeting the needs of community residents, aiming at providing fresh, safe and assured fresh food and quality service, and constantly innovating and developing, becoming the leading brand in the community fresh supermarket industry in China.