Alibaba's vision was officially announced to the world for the first time. In the journey of 10, like a lighthouse at sea, it led Alibaba's corporate ships to keep the right course and ride the wind and waves. "corporate vision" originated from the leader "becoming a sustainable enterprise in 102!"
This vision is quite exciting. However, corporate vision is by no means a slogan of passion. As a vision for the future, it stems from the forward-looking thinking of enterprise leaders, profound insight into the development trend of the times and accurate grasp of the future development of enterprises. Ma Yun is the representative of a new generation of entrepreneurs in China and a typical example of smart entrepreneurship. He has an insight into Internet trends, a keen grasp of business opportunities and the wisdom of strategic decision-making.
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Enterprises need to have a common vision.
1998, the Internet only rose in China, and Ma Yun took advantage of the trend and founded Alibaba. Named Alibaba, it shows that Ma Yun aims to run a global company from the beginning.
On June 6th, 2007, 165438+ Alibaba B2B Company was listed in China! It marks the recognition of China B2B model initiated by 1999 Ma Yun in the global capital market, and also makes the world see this Internet company originally founded by China people for the first time. It also proves the correctness of Alibaba's development strategy and business model under the guidance of corporate vision.
Since "all businessmen should use Alibaba", then "we should return e-commerce to businessmen, let them decide what kind of e-commerce they need, and let them control the development of e-commerce with languages that businessmen can understand and technologies that developers can use." Under the guidance of this vision, Alibaba has established its development strategy: adapting to changes in the external environment.
When Alibaba started, it only did information flow, not capital flow and logistics. With the maturity of external conditions and the development of the company, Alibaba has gradually expanded from e-commerce network to Taobao, Alipay, Ali Software, China Yahoo, from B2B to C2C to search engine, and everything is centered on the convenience and effectiveness of merchants. ?
Alibaba's success is largely attributed to corporate culture, and Ma Yun attaches great importance to the influence of corporate culture on employees. He believes: "As a CEO and founder, the biggest responsibility is to promote corporate culture, that is, the chief cultural officer, which is also one of the primary tasks of any entrepreneur and CEO." ?
Baidu Encyclopedia-Alibaba Group