Anhui tv was one of the best satellite TV stations in China in 2000. It was the first TV station to introduce hit dramas from Hong Kong and Taiwan, and it was through these dramas that it laid a solid mass foundation. Subsequently, it established the slogan "Drama is the world". For example, the familiar My Barbarian Mother-in-law, The Prince Becomes a Frog and The Free-range Star premiered in anhui tv.
Even continuous replays during the day can get high ratings. At present, there is no solo drama in anhui tv, and they all "buy new dramas together" with other satellite TV stations, so there is no advantage.
Anhui tv's early variety shows were also very strong. The super winner on Friday night, the drama action on Saturday night and my biggest show on Sunday night are all leading ratings.
In particular, the variety show Super Winner, which was launched two years later by anhui tv Shangxing, was almost the same as the current base camp, and it was a smash hit that year.
Drama-style movements are also very popular programs, and the host lineup at that time was also very strong. It was also through this program that Ou Di became popular, and then he was joined by Wang Han in Daily Progress. However, in anhui tv, ace programs stopped broadcasting one by one, and rotated to Lei Ju, Thailand, gradually deviating, and the ratings were bleak.
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With the rapid development of Internet, the decline of TV stations has become an indisputable fact. Nowadays, whether it is a star drama or a homemade variety show, it is difficult to break the ratings by three or four. Faced with this situation, in order to complete KPI, ratings fraud is also emerging one after another.
Mango Taiwan barely maintained its dominance by brand variety shows "Happy Camp" and "Everyday Up", followed by Tomato Taiwan and Blue Taiwan, while anhui tv, once a competitor of Mango Taiwan, had already disappeared from the audience. The spectators feel sorry, but Taichung people are struggling desperately, but they seem to be stuck in the mud, unable to reproduce the grand occasion of that year.
"Who's your dish" imitated "Please refrigerator" and didn't make a splash on the Internet. The outdoor adventure reality show "Our Law" introduced from South Korea did not get the expected ratings and attention, and the decline of word-of-mouth in the second quarter directly declared the "dystocia" in the third quarter.
Some people say that anhui tv has been changing, but there is no obvious effect. Having said that, we can only say that its road to change started too late and failed to grasp the opportunity.
For example, anhui tv is in charge of the earliest idol-cultivating variety show "Asian Star" in China, but this program has not become a phenomenal variety-"Idol Trainee"; Record the star lovers get along program "Dear, let's go! Revoke without reason. At present, there is no variety show that can be filmed in anhui tv, and there is no host with high nationality.
The strategy of buying drama is wrong. Mango TV focuses on the collection of youth idol dramas, while Tomato TV focuses on urban life. At present, there is no clear strategy to buy dramas in anhui tv.
In 2000, anhui tv took the introduction of Thai dramas, Korean dramas and Taiwanese dramas as an important policy, and the Big Weekend Show theater repeatedly won high ratings. However, with the improvement of the quality of domestic dramas, it is increasingly difficult to introduce Thai dramas and Korean dramas.
Since 12, the policy of two stars in one drama has been formally implemented, and the price of TV dramas has risen rapidly. Once the wrong drama is purchased, the platform may have to bear the financial losses by itself.
Therefore, the backlog drama has become anhui tv's first choice. For example, the ratings of Beauty Private Cuisine dropped to 0.3, and Haitang was bought by anhui tv only after it was broadcast on the Internet. All the hit dramas expected by the audience are attributed to other channels.
In the wave of Internet, the development of anhui tv is getting more and more difficult. No matter whether it rises again or not, I am afraid it must "do its best" to maintain its second-line status.