On September 23rd, 2020, the first Tmall Baking Festival was held. At this conference, Tmall took the "Baking Festival" as an opportunity to connect industry and culture, gain insight into consumption trends, integrate baking culture and baking consumption, and build the preferred platform for baking consumers throughout the network.

The epidemic in the first half of the year promoted the shift of consumption trajectory, accelerated the education of baking market, and brought certain growth to baking consumption, which is on the one hand; At the same time, we can see that under the general trend of younger, more segmented and healthier consumer groups, the stock market has great development potential and excavation space at the level of specialization, high efficiency, functionalization and segmentation. In the face of structural changes in consumption, how to better help brands accurately serve the market and maintain market leadership? For merchants, Tmall has a strong platform advantage. Tmall has become the preferred platform for global baking brands, relying on the excellent digital insight of the platform. No matter brand transformation, sub-brand incubation, trend category creation, product innovation, etc. We are all good at it and are most valuable to the enterprise.