Plan of World Telecommunication Day 1 1. Purpose (suggestion):
1.5. 17 Celebrate the 36th International Telecommunication Day.
2. Show the brand image of China Mobile to the outside world, and promote, publicize and deeply popularize the data business;
3. Carry out a series of activities such as mobile phone salon activities, SMS interactive lottery, live promotion performances, etc., communicate with new and old customers at zero distance, consolidate old customers and tap new users.
Second, the theme of the event:
The future is in my hands.
Third, time:
May 16 (9: 00-22: 00) Address: Gualv Square
IV. Activities:
1, brand image display;
2. Promotion of data services;
3. Self-help business promotion;
4. Corporate image advertising video promotion;
5. Promotion of China Mobile's agent image;
6. Cultural performances;
7. sweepstakes;
8. Give gifts.
Verb (abbreviation for verb) site structure
(See Insert Plan for details):
1. At the entrance of Gualu Square opposite KFC, a 9.76m9.76mt stage was built with the litchi garden in Gualu Square as the center. The slogan of the scenery and the main body: "The future is in my hands" (see the picture below for details)
2. Set up four 6m3m exhibition areas on both sides of the stage (see the figure below for details):
A, brand image display area (right1);
B. Data service (2 on the right);
C. Self-service business promotion area (left1);
D, corporate image advertising promo playing area (second from left).
3. The agent (mobile phone dealer) of China Mobile has six 3m3m exhibition areas, which are placed opposite to the four exhibition areas (see the figure below for details).
4. The square flower base is filled with 1.5m0.5m publicity flags (logo and publicity standard language can be printed);
Slogan (suggestion): China Mobile Communication
5. Hang 8 10m0.75m banners on the lampposts around the Litchi Garden in the square.
Banner content (suggested):
A.5. 17 Warmly celebrate the 36th International Telecommunication Day.
The future is in my hands.
6. Two balloons are hung at the entrance of Hanglv Square opposite KFC; There are two balloons and two motorboats hanging around the litchi orchard.
Slogan content (undetermined):
7. Set three publicity arches (15m long) at each entrance of the square.
Slogan content (undetermined):
8. At the entrance of the square (opposite KFC), there are two dancing stars on both sides of the arch.
9. Set up two spray-painted posters of booth 4m 1.2m at the entrance of the square; There are 1 on both sides of the stage, exhibition area and leisure area.
Sixth, create an activity atmosphere:
1. Style: With the brand image display and data business promotion of China Mobile as the leading factor, we will carry out a series of activities, such as cultural performances, lottery promotion, gift giving and so on, to give back to the public (attract people's attention).
2. Implementation of activities:
1. Brand image display: consulting desks and chairs are arranged in the consulting business area, and staff are arranged to consult and promote the existing four-year brands of GSM, M-Zone, Shenzhouxing and Shenzhouxing Gong * *, and the staff should distribute leaflets of the four brands to Gong * * to publicize the advantages of each brand and what new preferential activities are available; Give lottery tickets and small gifts to users who do business on the spot.
② data service promotion: set up a information desk in the data service area to carry out consultation and promotion of data value-added services, ip services, pictures and ringtone downloading services, etc. Arrange technicians to carry out MMS business, show and demonstrate a variety of fashionable mobile phones on the spot, and distribute relevant leaflets, gifts and lottery tickets to users who come to consult and handle business.
③ Self-help publicity: Five large-scale mobile phone models (self-help consulting computers) are placed in the self-help area for users to inquire about relevant information and urge the popularization of self-help.
(4) Corporate image advertising video promotion: Set up cameras (TV), video players (dvd, vcd) and unsightly audience chairs in the video advertising area, take turns to play the advertisements and videos recorded by the company, and place relevant staff to explain relevant contents, so as to promote the brand and gather people.
⑤. Agency image promotion of China Mobile: Several agents (mobile phone dealers) of China Mobile were invited to set up publicity spots (mainly tents) at the scene to promote their new mobile phones and related preferential measures. This can increase the activity atmosphere and show the strength of China Mobile Company.
6. Cultural performances:
A. theme: the future is in my hands
B,10: 00 ——11:30 Cultural performance: This cultural performance mainly focuses on song and dance performances, mobile phone shows, China Mobile's common sense propaganda, lottery and other activities to gather people; The ultimate goal is to convey information and attract people to watch evening performances.
C, 19: 30 —— 2 1: 30 Large-scale literary evening: The evening kicked off with the opening speeches of relevant leaders of China Mobile, and attracted people with strong songs, strong dances, mobile phone shows and other programs. The host launched a series of lucky draws, interactive games, prize-winning questions and answers and distributed small gifts for China Mobile.
All landowners, lucky draw:
First, the lucky draw:
A, the bonus amount is about 10000 yuan, and 1-3 prizes are set, with mobile phones and prepaid cards as the main prizes;
B, May14—May 15, distributed to customers at the agency of the mobile business hall, and set up a lottery box;
C. May 16 venue (Gualv Square) will be distributed when purchasing, and the lottery will be held on the spot;
D, lottery tickets are provided with positive coupons and negative coupons, and customers keep the positive coupons, tear off the negative coupons and put them into the lottery box;
E. During the lottery, the host or China Mobile will draw the auxiliary ticket from the lottery box as the winning number.
(At the time of redemption, the ticket holder must go to the site to collect and redeem the ticket. )
B. On-site prize-winning question and answer:
A. During the cultural performance, the host put forward a quiz on China Mobile's common sense, and those who are not beautiful in the audience can enter the lucky draw on the spot;
B, the prize amount is about RMB, and 1-5 prizes are set.
Prizes are mainly prepaid cards and small gifts;
C, lucky draw: unsightly viewers who have the opportunity to draw a lottery will go to the lottery tray on the stage to draw a lottery. The unsightly audience only needs to move the lottery wheel, and the pointer stays in a prize area, which means several prizes.
8. Give gifts:
A. In the business hall, give departmental gifts to customers in charge of business, and thank customers for their trust and support in mobile;
B, in the exhibition area or consulting service area, give departmental gifts to customers in charge of business, and thank customers for their trust and support for mobile;
C. During the performance, the host and singer distributed small gifts to the unsightly audience to promote the atmosphere.
VII. Activity Flow
(suggestion):
Before 7: 00 am, everything in the venue is ready;
9: 00- 10: 00 to carry out consulting activities, promote business and distribute lottery tickets (playing rock music makes people flow).
10: 00 ——11:30 cultural performances (mainly cultural performances, mobile phone shows and lottery).
Afternoon: 12: 00 —— 19: 00 to carry out consulting activities and business promotion, and distribute lottery tickets (playing light music and mobile phone videos).
19: 30 —— 2 1: 30 art evening (China Mobile leaders' speech, interactive prize-winning game, art performance, mobile phone show and lucky draw).
Plans for the Second World Telecommunication Day
In order to further strengthen the city's radio management publicity work, enhance the awareness of the whole society to abide by radio management laws and regulations, and promote the scientific development of radio management. Further improve the effect of broadcasting and publicity in our city.
Second, the content of the activity
(1) Activity time: May 17.
(2) Location: Urban Riverside Park
(3) Activity members: all cadres and workers in the overall situation.
(4) Activity form:
(1), set up a publicity exhibition board, set up an information desk, distribute brochures and answer questions from the masses on the spot.
(2) Carry out prize-winning quiz activities.
(3) distributing publicity materials
Three. Activities require
(1) Strengthen leadership and elaborate organization. Make clear the implementation plan of the World Telecommunication Day publicity activities, and put the responsibility on people to ensure the implementation of the World Telecommunication Day activities.
(2) Highlight the theme and take various forms. To carry out the publicity activities of World Telecommunication Day, we should focus on the center, highlight the key points, make overall plans, give play to our own advantages, and carry out various publicity activities that the masses like.
(3) Seeking truth from facts. The publicity activities of World Telecommunication Day should be closely combined with the current key work of radio management to enhance the pertinence and effectiveness of publicity.
(4) Summing up experience and establishing mechanism. After the World Telecommunication Day publicity activities, we should conscientiously sum up the experience of the World Telecommunication Day publicity activities, establish and improve the publicity mechanism, take radio management as an important part of our daily work, and create a good radio management atmosphere.
World Telecommunication Day 3 Plan 1. Purpose (suggestion):
1, warmly celebrate the 36th May.17 International Telecommunication Day;
2. Show the brand image of China Mobile to the outside world, and promote, publicize and popularize data services;
3. Carry out a series of activities such as mobile phone salon activities, SMS interactive lottery, on-site promotional performances, communicate with new and old customers at zero distance, consolidate old customers and tap new users.
Second, the theme of the event:
The future is in my hands.
Third, time:
Four. Activities:
1, brand image display;
2. Promote data services;
3. Self-help business promotion;
4. Corporate image advertising video promotion;
5. Promotion of China Mobile's agent image;
6. Cultural performances;
7. sweepstakes;
8. Give gifts.
Verb (abbreviation for verb) Site layout (see the floor plan for details):
1. At the entrance of Gualu Square opposite KFC, a 9.76m9.76mt stage was built with the litchi garden in Gualu Square as the center. Background and main slogan: "The future is in my hands" (see the renderings for details)
2. Set up four 6m3m exhibition areas on both sides of the stage (see the renderings for details):
A, brand image display area (right1);
B. data services (2 on the right);
C, self-help business promotion area (left1);
D, corporate image advertising promo playing area (second from left).
3. China Mobile's agent (mobile phone dealer) has six 3m3m exhibition areas, which are placed opposite to the four exhibition areas (see the renderings for details).
4. The square flower base is filled with 1.5m0.5m propaganda colored flags (printable signs and propaganda standard terms);
Slogan (suggestion): China Mobile Communication
5. Eight banners of 10m0.75m are hung on the lamppost near Litchi Garden in the square.
Banner content (suggested):
Warmly celebrate the 36th 5. 17 International Telecommunication Day.
The future is in my hands.
6. There are two balloons hanging on both sides of the entrance of Hanglv Square opposite KFC; There are two balloons and two motorboats hanging around the litchi orchard.
Slogan content (to be determined):
7. Set three publicity arches (15m long) at each entrance of the square.
Slogan content (to be determined):
8. At the entrance of the square (opposite KFC), there are two dancing stars on both sides of the arch.
Sixth, create an activity atmosphere:
1. mode: With the brand image display and data business promotion of China Mobile as the leading factor, a series of activities such as cultural performances, lottery promotion and gift giving are carried out to give back to the public (attract people).
2. Implementation of activities:
① Brand image display: set up consulting desks and chairs and arrange work in the consulting business area.
The staff consulted and promoted four existing brands of China Mobile: GSM, M-Zone, Shenzhouxing and Shenzhou Volkswagen Card. The staff should distribute leaflets of four brands to the public to publicize the advantages of each brand and what new preferential activities are available recently; Give lottery tickets and small gifts to users who handle business on site.
② data service promotion: set up a consulting service desk in the data service area to consult and promote data value-added services, ip services, pictures, ringtone download services, etc. Arrange technicians to show and demonstrate MMS service and various fashionable mobile phones to users who come to consult and handle business, and distribute relevant leaflets, small gifts and lottery activities.
③ Promotion of self-service business: Five large-scale mobile phone models (self-service consulting computers) are placed in the self-service business area for users to inquire about relevant information and promote the popularization of self-service business.
④ Promotion of corporate image advertising propaganda film: Set up cameras (televisions), video players (DVDs, VCDs) and audience chairs in the video advertising publicity area, take turns to play the advertising films and propaganda films recorded by the company, arrange relevant staff to explain relevant contents, promote brands and gather people.
⑤. Agency image promotion of China Mobile: Several agents (mobile phone dealers) of China Mobile were invited to set up publicity spots (mainly tents) at the scene to promote their new mobile phones and related preferential measures. In order to increase the activity atmosphere and show the strength of China Mobile Company.
6. Cultural performances:
A. theme: the future is in my hands
B,10: 00 ——11:30 cultural performance: this cultural performance mainly focuses on song and dance performances, mobile phone shows, China Mobile related knowledge publicity, lottery and other activities to gather people; The ultimate goal is to convey information and attract people to participate in evening performances. ⑦. Lottery:
First, the lucky draw:
A, the bonus amount is about 10000 yuan, and 1-3 prizes are set, with mobile phones and prepaid cards as the main prizes;
B, May14—May 15, which will be distributed to customers when handling business in the mobile business hall, and a lottery box will be set up;
C, may 16 on-site (hanging green square) when purchasing, on-site lottery;
D, lottery tickets are provided with positive coupons and negative coupons, and customers keep the positive coupons, tear off the negative coupons and put them into the lottery box;
E. In the lottery, the host or the leader of China Mobile draws the second ticket from the lottery box as the winning number.
(The ticket holder must go to the site to collect and exchange tickets. )
B. On-site prize-winning question and answer:
A. During the cultural performance, the host puts forward a question and answer about China Mobile Knowledge, and the audience who answers correctly can enter the live lottery opportunity;
B, the prize amount is about yuan, set.
1-5 prizes, mainly prepaid cards and small gifts;
C. Lottery method: Visitors who have the chance to draw a lottery will go to the lottery tray on the stage to draw a lottery. The audience only needs to turn the lottery wheel, and the pointer stays in one prize area, that is, several prizes.
Today, gifts:
A. Send some gifts to customers who handle business in the business hall to thank customers for their trust and support for mobile;
B. Give some gifts to customers who handle business in the exhibition area or consulting service area to thank customers for their trust and support in mobile;
During the performance, the host and singer distributed small gifts to the audience to promote the atmosphere.
Seven. Activity flow (suggested):
Before 7: 00 am, the site layout is all ready;
9: 00- 10: 00: 00 to carry out consulting activities and business promotion, and issue lottery tickets (play rock music to attract people).
10: 00 ——11:30 cultural performances (mainly cultural performances, mobile phone shows and lottery).
Afternoon: 12: 00- 19: 00, carry out consulting activities and business promotion, and distribute lottery tickets (playing light music and mobile phone videos).
19: 30 —— 2 1: 30 literary evening (speech by leaders of China Mobile, interactive prize-winning games, cultural performances, mobile phone show and lucky draw).