Crayfish is a kind of freshwater economic shrimp, which is widely welcomed by people because of its delicious meat. Because of its omnivorousness, fast growth and strong adaptability, it has formed an absolute competitive advantage in the local ecological environment. Seeing these two characteristics, Xuyi County, Huai 'an City, Jiangsu Province developed crayfish breeding industry as early as 10 years ago and became the "crayfish capital".
Five years ago, Duan Defeng, a master of Peking University, gave up his million-year salary and returned to the countryside of Xuyi, Jiangsu Province to breed crayfish with his feelings for crayfish. Later, it also received an investment of 8 million from the founder of Ali. After several years of development, such as this year's turnover reached 50 million yuan.
However, recalling the beginning of Duan Defeng's crayfish breeding, many people expressed doubts about his grandiloquence of "earning 20 million yuan in two years", and even satirized him, saying that he quit his job as CEO with an annual salary of one million yuan and would come back to toss this crayfish.
1. Master of Peking University, giving up one million annual salary and returning to the countryside of Jiangsu to breed crayfish.
Duan Defeng, 1975, a native of Xuyi County, Jiangsu Province. He was originally a secondary school student and entered the law department of Peking University before 18. After graduating from master's degree, I worked as a lawyer, worked in the media and participated in public welfare poverty alleviation. Later, I became the CEO of a consulting company, with a turnover of over 6.5438+million and an annual salary of over one million.
But just when people thought that his life was a foregone conclusion and he would live the exquisite life of the rich forever, in August of 20 15, he gave up his job with an annual salary of one million, resolutely chose to return to the countryside of Jiangsu to raise crayfish, founded Xiaohe Agricultural Company, and boasted that he earned 20 million yuan in two years.
His choice made many people, especially his brothers and sisters in his hometown, particularly puzzled, thinking that he just said it in a moment of confusion. Without an annual salary of 1 10,000, who would be stupid enough to go back to the countryside to raise crayfish?
Although the voice of doubt is endless, after a period of investigation, Duan Defeng made up his mind to breed crayfish.
Second, develop the continuous cropping farming mode of rice and shrimp, and get an investment of 8 million yuan from the founder of Ali.
Success is never plain sailing. At first, after investigation, Duan Defeng thought that continuous cropping of rice and shrimp could not only increase production and income, but also improve the quality of crayfish. So, from the beginning, he transferred 500 mu of rice fields and threw crayfish and shrimp seedlings hopefully.
Who knows, he released hundreds of thousands of crayfish seedlings in the first batch, and they were all destroyed in a few days. He asked experts to check and found that there was something wrong with the quality of shrimp seedlings, and they had to replant them immediately.
Unfortunately, this tandem wasted a lot of time. By the time his crayfish went on the market, he had missed the opportunity to make money in the early days. Its price has been falling all the way, and it is very difficult to sell. Duan Defeng lost the first battle.
In the second year, he learned a lesson, not only expanding the breeding area, but also forming a sales team. Taking advantage of the brand awareness of Xuyi crayfish, he directly cooperated with some big restaurants, hotels and crayfish restaurants across the country, realizing the seamless connection from the place of origin to the dining table and successfully opening up the market.
Due to the shortage of goods, he set up many crayfish purchase points around Xuyi County, and bought crayfish from nearby farmers according to the quality grade, which instantly increased the company's supply capacity and achieved a win-win situation with farmers.
After this strategic adjustment, Duan Defeng received the 8 million seed round financing from Alibaba co-founder Jin in June 20 16.
Third, what now?
After five years of development, Duan Defeng now has a base of more than 2,000 mu. In order to manage the base well, he often sets an example and works with farmers for more than 12 hours. The original gigolo is now tanned like a farmer.
Now Xiaohe Agriculture has developed fast-food crayfish while breeding, purchasing and selling crayfish, which greatly improves the profitability of the company.
It is understood that the daily shipment of Xiaohe farm is 1000~2000 kg, and there are eight months of shrimp production in a year. At the acquisition point, the daily lobster throughput is 6.5438+0.000 Jin, and the daily net profit is 6.5438+0.2000 Jin. Daily output of cooked food processing plant1.3000 kg. The company expects an annual income of 50 million to 60 million and a profit of 5 million to 7 million.
His original words have already come true!
Four. conclusion
Goethe said, "If you have a dream, do it bravely!" ! There is genius and strength in courage. "
Duan defeng has a dream and has a soft spot for crayfish, so he dares to give up his million-year salary and start the road of breeding.
His success is due to his courage and insight, which can break away from convention and open up a new mode in the traditional crayfish breeding and acquisition mode. Perhaps it was Peking University that gave him wings to fly and let him fly further.
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