China people want to use China goods! ? This was one of the most striking slogans in the commodity movement in China in the early 20th century. This sports meeting? Nation-state? The concept of attachment? Made in China? In fact, it links consumption with nationalism, forming the uniqueness of China's budding consumer culture, which is precipitated in people's emotional structure similar to trauma and sadness and active in this land.
Nationalism has always occupied an important position in China's consumption culture, but what we need to ask is why consumption, which seems to belong to the field of individual freedom, has risen to a country or a nation, while problems that clearly belong to the political field have been so concentrated on finding strength in the economic field. How nationalism and consumerism have turned commodities into places where national concepts are clearly expressed, institutionalized and practiced? Only by figuring out these problems can we better understand similar things happening now.
We must put consumer culture in the historical background to answer these questions. The influence of China commodity movement in the 20th century and the characteristics of early consumer culture construction are the key points. In his book Making China: Consumer Culture and the Establishment of a Nation-State, Karl Gert analyzed the commodity movement in China, gave the reasons why consumerism and nationalism combined to form modern China, and proved that modern China was not? Imagined? .