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"I am the master of new consumption" and establish the concept of "consumer first"
In order to implement the spirit of the Fifth Plenary Session of the 18th CPC Central Committee, welcome the first year of the 13th Five-Year Plan, implement the State Council's Guiding Opinions on Giving Full Play to the Role of New Consumption and Accelerating the Cultivation of New Supply and New Motives, and promote the continuous improvement of the consumption environment, on the basis of extensively soliciting opinions from consumers and all sectors of society, China Consumers Association has determined the theme of 20 16 as "I am the master of new consumption".

The significance of this year's theme

New consumption is a new motive force for upgrading consumption structure and promoting economic model transformation, and an important way and inevitable choice for improving people's livelihood, promoting development and perfecting mechanism. New consumption needs new ideas and new measures. The theme of 20 16 Consumer Rights Protection Year-"I am the master of new consumption" is consumers' support and affirmation of new consumption, and it is also consumers' appeal for a better consumption environment.

"I am the master of new consumption" has the following three meanings: first, establish the concept of "consumer first", listen to the voice of consumers, pay attention to their demands, meet their needs, and win their satisfaction and recognition of new consumption; Second, carry forward the culture of "honesty, fairness and rule of law", innovate the protection mechanism of consumers' rights and interests, and create a good environment for consumers to make their own decisions; The third is to guide scientific and rational consumption, practice green consumption and quality life, call for conscious rights protection, advocate legal rights protection, and let consumers take the initiative to become supporters of new consumption.

The basis of the 2008 theme

First, protecting the legitimate rights and interests of consumers is an important basis for exerting the contribution of consumption to economic growth. The Fifth Plenary Session of the 18th CPC Central Committee wrote "Give full play to the basic role of consumption in growth" into the central document. According to statistics, in the first three quarters of 20 15, the contribution rate of consumption to economic growth was nearly 60%, and the basic role of consumption in economic growth became more and more obvious. The 13th Five-Year Plan proposes that consumption will play a more important role in the future. With the increasing importance of consumption, strengthening the protection of consumers' rights and interests and perfecting the protection mechanism of consumers' rights and interests are the basic guarantee for optimizing and perfecting the consumption environment, protecting consumption enthusiasm, stimulating consumption potential and continuously exerting the role of consumption in economic growth.

Second, establishing the concept of "consumer first" is the proper meaning of giving play to the role of new consumption and promoting supply-side reform. The State Council's Guiding Opinions on Actively Playing the Role of New Consumption and Accelerating the Cultivation of New Supply and New Motive Force emphasizes that playing the role of new consumption is an inherent requirement to better meet the consumption demand of residents and improve people's quality of life. To insist on consumption, we must insist on giving priority to consumers. Only by taking consumer demand as the guide, consumer satisfaction as the standard and improving consumer welfare as the goal can we effectively promote supply-side reform, create new supply suitable for consumer demand and give play to the role of consumption.

Third, strengthening the protection of consumers' rights and interests in new consumption areas and improving the mechanism and system are important tasks to create a safe and comfortable consumption environment. The current consumption environment is far from the requirements of "realizing consumers' free choice, independent consumption and safe consumption" put forward by the party and the government. "Honesty, fairness and the rule of law" are still the most basic expectations of consumers, especially in the emerging consumption fields such as service consumption and information consumption, and the regulations and standards are still relatively backward. It is necessary to strengthen supervision and build a fence so that consumers can actively safeguard their rights, be willing to spend and dare to spend.

Fourth, advocating green consumption and quality life is an important way to promote consumption upgrading, cultivate and develop consumer demand in an orderly manner. Civilized, healthy, resource-saving and environment-friendly consumption pattern is the direction of future consumption upgrading and the inevitable requirement of sustained and healthy economic and social development. Advocating green consumption and quality life is not only the legal duty of consumer associations, but also an important way to cultivate new consumption demand, promote innovative consumption supply and contribute to sustainable development.

Objectives of the 2008 theme

First, through extensive publicity, advocate the concept of "consumer first" and form a sense of attaching importance to, caring for, caring for and adapting to consumers in the whole society;

The second is to build a communication platform, play a bridge role, and provide effective ways for various industries to listen to consumers' voices, understand consumers' needs, and innovate consumer supply;

The third is to reflect consumers' voices, advocate consumers' rights and interests, fully perform their statutory duties, promote and improve system guarantee and mechanism innovation, and protect consumers' rights and interests more effectively;

Fourth, study new hot spots, new trends and new fields of consumption, guide the orderly development of service consumption, information consumption, green consumption, fashion consumption, quality consumption and rural consumption, and make contributions to the role of consumption.

The fifth is to innovate the mediation channels of consumer disputes, enrich the ways of accepting consumer complaints, promote the negotiation between consumers and operators, create favorable conditions for consumers to actively defend their rights and reduce the cost of safeguarding their rights.

Theme and key work in 2008

Focusing on the theme of "new consumption is my master", China Consumers Association and the National Consumers Association plan to carry out the following work: First, vigorously carry out annual theme publicity activities, and carry out theme activities in different fields and industries to create a social atmosphere in which consumers actively listen to their opinions, meet their needs and satisfy them. The second is to carry out comparative experiments on goods and services in new consumption areas, discover and display high-quality brands that truly meet consumers' needs, enhance consumers' confidence and promote consumers' demand for goods and services. The third is to strengthen supervision in the consumer sector. In view of new hot spots, new fields and new problems in consumption, we will fully listen to consumers' opinions and voices through complaints, observations and comments, and promote the further improvement of consumer rights protection mechanisms in key areas. The fourth is to carry out consumer education guidance focusing on green consumption and quality life, guide and encourage consumers to establish correct consumption concepts, guide consumption upgrades in an orderly manner, and give play to the role of new consumption. The fifth is to explore the establishment of a cross-border and cross-regional consumer dispute resolution mechanism, promote the establishment of a regional consumer dispute cooperation platform, and facilitate consumers to reflect their demands and claim their rights and interests; Sixth, establish a diversified consumer rights protection supervision model for new consumer research, build a supervision platform where consumers can directly participate, and improve the negotiation mechanism for dispute resolution between operators and consumers.

(The above answers were published on 2016-03-11. Please refer to the actual situation for the current relevant procurement policies. )

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