According to Tianyancha, Shanghai Xuan Jie Technology Co., Ltd. (hereinafter referred to as "Xuan Jie Technology") was recently established with a registered capital of 654.38+0.5 billion yuan, which is wholly owned by X-Ring Limited. The company's business scope includes integrated circuit chip design and service, electronic technology, communication technology, information technology, technical service and technology development in the field of semiconductor technology.
The reason why this large investment is regarded as an important step of Xiaomi's core-making plan stems from the fact that with the establishment of Xuan Jie Science and Technology Industrial and Commercial Entity, the first two key figures of the company surfaced, namely, executive director, general manager, legal representative Adam Gao and supervisor Liu De, who also served as core executives in Xiaomi Group.
Liu De, technical director of Xuan Jie, is the co-founder and vice president of Xiaomi Technology. In addition, he also serves as the supervisor or legal representative of many enterprises under Xiaomi Group, including Xiaomi Automobile Co., Ltd..
Adam Gao is currently the senior vice president and president of the mobile phone department of Xiaomi Group. The latest personnel change of Xiaomi Group is to replace Lei Jun as the legal representative, executive director and general manager of Xiaomi Technology (Wuhan) Co., Ltd..
At the end of July 2020, Lei Jun officially announced that Adam Gao had joined Xiaomi to take charge of the mobile phone business. At that time, Xiaomi Group had aroused public discussion because it had convened such a heavyweight. Judging from the past experience, Adam Gao was in charge of the mobile phone terminal business during the ZTE period, which helped ZTE achieve the top five domestic market share and 48 million global shipments.
At the special time node of 20 17, Adam Gao joined Ziguang Group as the president and CEO of Spreadtrum. Many analysts believe that Adam Gao's initial idea of joining Ziguang was his unfulfilled ambition during the development of semiconductor chips.
Now Adam Gao has been at the helm of the mobile phone business since he joined Xiaomi, and has become the core of Xuan Jie Technology, a newly established company invested by Xiaomi with 65.438+0.5 billion yuan. There are market rumors that Guo Song Electronics, Xiaomi's former chip business team, will further integrate with Xuan Jie Science and Technology. Some investors in the semiconductor field told the reporter of Science and Technology Innovation Board that in the long run, the integration or cooperation of Xiaomi chip business is certain, but now, the establishment of Xuan Jie Technology is a bit too low-key.
In the past, the main body of Xiaomi's self-developed chip business was Guo Song Electronics, which was a wholly-owned subsidiary of Xiaomi at the beginning of its establishment. 20 17 February, Guo Song team released the 2855438+0 chip, and Xiaomi was also regarded as the fourth mobile phone brand in the world with the research and development capability of mobile phone SoC chip.
Finally, in April, 20 19, Guo Song Electronics split Nanjing Daewoo Semiconductor, which was used for the technology research and development of AI and IOT chips and solutions, and the remaining Guo Song team will continue to focus on the field of mobile phone SoC chips and AI chips. While diversifying investment risks and costs, it also reduces the difficulty of target research and development in disguise.
In April this year, Xiaomi Guo Song Electronics released the first ISP chip 2855438+0, which is an image signal processing chip developed by Xiaomi. Different from SoC chip, ISP can be independently set on the motherboard, which is specially used for mobile phone image processing.
The aforementioned electronics industry analyst said that after the adjustment of the Xiaomi chip team, the ISP chip was re-selected as the core-making entry point. The first reason is that it is more difficult to manufacture small-scale chips, which is mainly reflected in the low requirements for advanced chip manufacturing technology; Secondly, at present, the Android eco-chip market is almost monopolized by Qualcomm Snapdragon and MediaTek, and domestic mobile phone manufacturers need to develop differentiated images and videos themselves to impress consumers.
However, many analysts or investors have said that the current market is too optimistic about the attitude and expectation of mobile phone manufacturers entering the market one after another. "Making chips is risky and costly. If we want to make chips below 7 nanometers, it may not be enough to exceed 10 billion, "said the electronics industry analyst. "At present, in order to replace Qualcomm, in addition to Huawei, other domestic mobile phone manufacturers still lack technical reserves."
In addition, in terms of technical talents, "the Hisilicon chip team has a scale of 7,000 people. Xiaomi was revealed to re-recruit the team in June this year to negotiate with ip suppliers. Xiaomi may continue to develop 澎湃 S2 at present, but it is only used for lower-end mobile phones. "