Drawing plane "L" printed with the slogan "Anything is possible".

Li Ning Company is a professional sports brand company founded by Mr. Li Ning on 1990. The innate sports gene and the brand spirit of "anything is possible" have always run through the development process of Li Ning brand for many years.

Brief introduction of Li Ning brand

Li Ning brand originated from China is striving to become a world-class fashion professional sports brand. Taking the opportunity of sponsoring the China delegation of the 1990 Asian Games, Li Ning brand started the business of Li Ning Company, initiated the brand management of sporting goods in China, and grew in the process of continuously participating in the sports development in China.

In 2002, Li Ning Company established a brand new positioning and put forward the brand slogan "Anything is possible". In 2004, Li Ning Company successfully listed on the main board of Hong Kong Stock Exchange, and its sales reached a record high, becoming the first China sporting goods company listed in China and Hong Kong. 2065438+February 2008, Li Ning brand appeared in new york, becoming the first China sports brand to land in New York Fashion Week.

In 20 10, Li Ning became the largest shareholder of Kuaiyi Energy Saving, which was mainly engaged in green energy saving business at that time. Later, Li Ning officially changed its name to Extraordinary China Holding Co., Ltd. and became another listed company under Li Ning. Extraordinary China is committed to becoming the leading and most dynamic comprehensive sports enterprise in China, mainly engaged in the development of sports destinations, the investment and organization of sports events and activities, and the consumer goods business related to sports, health and leisure life.