(2) Strengthen the audience's consistent impression of enterprises, goods and services. Advertising slogans are repetitive, unified and long-term in the process of use. This unified, repeated and long-term performance can leave a consistent and unchanging impression in people's hearts. This consistent and unchangeable impression can make the enterprises, goods or services in the eyes of the audience reflect their personality and image characteristics, make them stand out from many similar ones, and leave a deep and lasting impression and memory on the audience.
(3) Form word-of-mouth effect through multi-level communication. The colloquial language style forms smooth, clear and easy-to-understand performance characteristics, which is conducive to people's acceptance and memory, as well as oral communication. People can complete multi-frequency and multi-level communication between people in a relaxed state, forming a ripple effect and generating word-of-mouth power.
(4) convey the long-term unchangeable concept, change the consumption orientation, and generate long-term sales benefits. The content of advertising slogans is nothing more than the concept of enterprises and the characteristics of goods. Advertising slogans not only show the characteristics of enterprises and commodities, but also reflect new consumption concepts.