Amazon, referred to as Amazon, is the largest online e-commerce company in the United States, located in Seattle, Washington.
Amazon is one of the first companies to start operating e-commerce on the Internet. Amazon was founded in 1994. At first, it only operated online book sales, but now it has expanded to a wide range of other products. It has become an online retailer with the largest variety of goods in the world and the second largest Internet enterprise in the world. The company name also includes AlexaInternet, a9, lab 126 and Internet Movie Database (Internet Movie Database).
Amazon and other suppliers provide customers with millions of unique new goods, refurbished goods and second-hand goods, such as books, movies, music and games, digital downloads, electronic products and computers, home gardening supplies, toys, baby products, food, clothing, shoes and jewelry, health and personal care products, sports and outdoor products, toys, automobiles and industrial products.
In August, 2004, Amazon wholly acquired Joyo. 2065438+On July 8, 2009/kloc-0, Amazon stopped providing seller services to third-party sellers on Amazon China website. In May 2022, according to American media reports, Amazon plans to send more than 3,000 satellites into low-earth orbit to provide satellite Internet services. This project is called the Kuiper Project.
In July, 20021,Jeff Bezos officially stepped down as CEO of Amazon and was replaced by Andy Jassy. 202 1 ranks third in the Fortune Global 500 list.
Amazon's three positioning changes
1. Becoming "the largest bookstore on earth" (1994-1997):1994 In the summer, Bezos, who resigned from the financial services company D.E.Shaw, decided to set up an online bookstore. After about one year's preparation, Amazon.com was officially launched in July. 1995. In order to compete with offline book giants, Bezos positioned Amazon as "the largest bookstore on earth". After several confrontations between Amazon and Barnes & Noble Bookstore, Amazon finally established its position as the largest bookstore.
2. Become the largest comprehensive online retailer (1997 -200 1 year): Amazon went public in May of 1997, and Amazon began to expand its product categories before fully establishing its absolute dominant position in the online retail market of books. After pre-supply and marketing, Amazon Music Store was officially launched in June 1998. Since then, through category expansion and international expansion, by 2000, Amazon's slogan has been changed to "the largest online retailer".
3. Become the "most customer-centric enterprise" (200 1- till now): Since 2006 54 38+0, Amazon has not only advertised itself as the largest online retailer, but also set itself as the "most customer-centric company". Since then, building a customer-centric service-oriented enterprise has become the development direction of Amazon. To this end, Amazon began to promote third-party open platforms and other services on a large scale from 200 1, making it beyond the scope of online retailers and become a comprehensive service provider.