Committed to building the company into a domestic first-class and internationally renowned modern life insurance company.

Corporate mission:

Make life better, family happier and society more harmonious.

Corporate goals:

Serve customers, achieve employees, repay shareholders and give back to society.

Overall working idea:

Enterprise spirit:

Strive to surpass and pursue Excellence

Adhere to group development, market-oriented operation, international standards and brand building.

Basic principles of management:

Adhere to profit orientation, steady growth, risk control and compliance management.

The company's core values:

Integrity, responsibility, innovation and dedication

Company slogan:

You are the most important.

Six capabilities: risk management and control capabilities, marketing capabilities, comprehensive service capabilities, investment profitability, pioneering and innovative capabilities, and cultural cohesion. "Three-two" development pattern: two wings Qi Fei: coordinated development of group business and market business; Two rounds of synchronous rotation: underwriting profit and investment income develop simultaneously; Grasp both hands: spiritual civilization construction and material civilization construction develop together.