Maybelline's small tubes are mainly moist, and the black Rubik's cube is softer and foggy, which is more suitable for people who like matte lip makeup. Maybelline lipstick and lipstick are very popular, and the texture is particularly moist, which is very suitable for summer and will not dry at all. This lipstick is also specially recommended for white women. The pink theme of bean paste color, with more red and moist texture, will appear very temperament and white.

Maybelline product introduction

Unlike most multinational brands that only take the high-end route to enter the China market, L 'Oré al introduced its overseas popular brand Maybelline to China, and continued its popular brand route with more and more convenient purchase channels and more affordable prices.

With the deepening understanding of China market, Maybelline has repositioned itself, and both brand management and channel construction are more and more in line with China's national conditions. Maybelline has taken the absolute initiative in the mass cosmetics market.

Different from other multinational cosmetics groups, L 'Oré al adopts a comprehensive brand and product strategy. The fashion orientation makes Maybelline very popular in Japan, Taiwan Province Province, Europe and other places. In 2002, it occupied the global market share of 19%.

In China, according to the pyramid strategy of paolo gasparrini, President of L 'Oré al China, Maybelline continues to be positioned as a mass consumer product. Maybelline once had a slogan that every woman in China should have at least one Maybelline product.