Roewe is an automobile brand owned by Shanghai Automotive Industry (Group) Corporation, which was launched in June 2006. June 65438+1October 65438+February 2006 Shanghai Automobile (Group) Co., Ltd. (hereinafter referred to as? Shanghai automobile corporation? ) officially announced the naming of its own brand? Roewe? (Roewe) What do you mean? Innovation honor, prestige everywhere? . Roewe's brand has developed rapidly in the past four years, and its products have covered the mid-level and mid-to high-end car markets. Technology? It has become the brand label of Roewe Automobile. What is the slogan of Roewe brand? Taste, technology, realization? .
Hu Maoyuan, chairman of Shanghai Automotive Group and Shanghai Automotive Co., Ltd., thinks: Shanghai Automotive? Eleventh five-year plan? The development goal is to become a leading large-scale automobile group with core competitiveness and international operation ability in China. Building an independent international brand is a solid step for Shanghai Auto to achieve this goal and will enable Shanghai Auto to achieve sustainable development.
What is the brand slogan of Roewe? Taste, technology, realization? It expresses the determination and confidence of Shanghai Automobile to inherit the advanced international automobile technology with an international vision and innovative ideas, and to create a new classic of international brands with civil automobile technology as the core.
(Photo/Text/Photo: Pacific Auto Network Li Caiying)