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Intel Corporation (NASDAQ: INTC, HKEx: 4335) is headquartered in Santa Clara, California, USA. Robert noyce, Gordon Moore and Andy Grove jointly founded Intel Corporation in the name of integrated electronics company. At present, the top management is Chairman Craig Barrett and President and CEO paul otellini.
With the popularity of personal computers, Intel has become the world's largest technology giant in designing and producing semiconductors.
Is the world's largest semiconductor chip manufacturer, it was founded in 1968, with 35 years of product innovation and market leadership history. 197 1 year, Intel introduced the world's first microprocessor. This move not only changed the future of the company, but also had a far-reaching impact on the whole industry. The computer and Internet revolution brought by microprocessor has changed the whole world.
Founding origin
1955, william shockley, the "father of transistors", left Bell Laboratories to establish Shockley Semiconductor Laboratories, and attracted many talented young scientists to join, but soon, shockley's management style and strange behavior caused dissatisfaction among employees. Among them, robert noyce, Gordon Moore, Julius Blank, Eugene Clare, Kim Henny, Jay Hong Lin, Sheldon Roberds and Victor Grinik, who were called the Eight Rebellions by shockley, jointly resigned and founded Fairchild Semiconductor Company in June 5438+June 0957+June 00. Andy Grove joined Fairchild Semiconductor Company on 1963 at the invitation of Gordon Moore.
Due to the rapid development of Fairchild Semiconductor, the internal organization management and product problems are becoming more and more unbalanced. 1968 In July, two co-founders of Fairchild Semiconductor, robert noyce and Gordon Moore, resigned, and in July 16, they co-founded Intel Corporation in the name of integrated electronics. Andy Grove also volunteered to follow in Gordon Moore's footsteps and become the third employee of Intel.
According to Andy Grove's oral autobiography, if he is the third employee of the company, he is "one of the founders of Intel". But in terms of ownership, he was the first employee to join voluntarily because he was not invited to buy shares at the price of 1 USD.
Multi-core processor and its future development
On September 6th, 2006, Intel announced the restructuring of its structure and put forward the contents of its cost reduction plan. By mid-2007, it will lay off 65,438+05,000 employees and reduce the total number of employees to 92,000. On September 7th, Intel Corporation announced the launch of vPro technology. [4] 1 14 years 10 month 14 days, Intel announced the launch of Xeon processor 5300 for servers and extreme edition of Core 2 quad-core processor for desktops. [5] In 2007, Intel announced that it would return to the graphics chip market. The first product will be named Larrabee. During the sale of ATI and 3Dlabs, Intel got most 3Dlabs engineers and some ATI engineers who designed the products. Some people worry that without the cooperation of drivers, the performance of graphics cards cannot be effectively played. Larrabee can run trillions of operations. It may have 24 to 32 cores at first, and it will be upgraded to 48 in the second year. Developers can use the Ct programming mode provided by Intel to play the role of Larrabee. Ct programming mode is based on C language and C++ language, and the work will be assigned to different cores.
Marketing concepts and slogans
intel inside
1in April, 1989, dennis lee Carter, a technical assistant, thought that Intel's microprocessor 80386 could not replace 80286, mainly because the end users would not want the powerful computing power provided by 80386. Carter thinks it is necessary to convince the end users directly that the microprocessor 80386 is the product they need. Later, with the support of Grove, Carter put a red "X" in the newspaper advertisement in Denver.
Carter believes: "We hope that the processor will occupy a more prominent position in the computer. She is extremely important but invisible. People don't know the existence of microprocessors. They don't know us. " "Intel needs a brand, the brand name will not be 386 or 486, and the number cannot be registered as a trademark." Carter advocates putting forward a complete marketing plan for end consumers-"Intel Inside". He hopes to promote advertising with computer brands in mass advertising. In other words, if the computer manufacturer includes "intel inside" in the advertisement, and the computers it produces are also labeled with "Intel Inside", Intel is willing to share the advertising expenses. In addition, when Intel's brand appears in advertisements and computers, it may cause information confusion and dilute its brand value, so Intel's writing style in "intel inside" is different from the company's official trademark. This plan was launched in April of 1990, and until May of 2005, Otellini served as CEO, adjusted the organizational structure and promoted the supporting marketing reengineering project.