The role of Li Chunde's media in promoting the construction of a clean government culture
As an information center, control the right to speak against corruption and promote honesty. Media is the main way for people to know all kinds of information and perceive the outside world in modern society. By setting topics, the media makes the public pay attention, think and discuss, which has potential practical influence on the audience and thus grasps the right to speak. The media's right to speak against corruption is not only manifested in the dissemination of information itself, but more importantly, it expresses some views or tendencies through the disseminated information, thus affecting the audience's perspective of observing problems and promoting the formation of mainstream views and attitudes towards problems. If this discourse power is properly used, it can enhance people's confidence in the anti-corruption struggle, otherwise it may mislead the audience, make people misjudge the anti-corruption situation and cause negative effects.
As a supervision channel, it plays a catalytic role in punishing corruption. The supervision of mass media to the public is a historical personality formed in the process of media development, and it is also the unshirkable responsibility of the media. With the development of society, media supervision is becoming more and more influential, and it is considered as the "fourth power" besides administration, legislation and justice. Preventing problems before they happen and strengthening the early warning and prevention of corruption is an important link to promote the construction of punishment and prevention system, and media supervision can play the role of "early warning device" for risk prevention and control, promote the fair and just solution of problems according to law and regulations, and realize the organic combination of the leadership of the anti-corruption work party and relying on the masses.
As a carrier of public opinion, it has become a weather vane reflecting social conditions and public opinion. As an important part of modern society, news media bears the basic responsibilities of environmental monitoring and social supervision. Whether it is to lead economic and social development or to fight corruption and build a clean government, the party and the government must attach great importance to the public opinion carried by the media. Anti-corruption work is closely related to public interests and people's feelings, and the public opinion reflected by relevant media is more direct and strong, which has strong enlightenment and reference significance for promoting the construction of party style and clean government and the anti-corruption struggle. Only by respecting and reflecting the public opinion of the media can the anti-corruption construction effectively guide public opinion and win the broad participation and support of the masses.
As a cultural messenger, act as a disseminator of the concept of honesty. Relying on the carrier of language, the media not only spreads the existing cultural achievements, but also reflects various cultural phenomena in time, and its role in cultivating people is increasingly obvious. It is the social responsibility and important mission of the media to spread and carry forward the concept of honesty. In the construction of clean culture, we should pay attention to the use of mass media, vigorously publicize the value orientation of advocating clean and despising corruption, advocate a civilized, healthy and clean lifestyle, and constantly reduce the ideological and cultural space of corrupt words and deeds.
Problems and shortcomings of media in promoting the construction of clean government culture
There is distortion in media information. Anti-corruption is a serious subject, which requires higher and stricter authenticity of reports, but news distortion and even deliberate falsification sometimes occur. Some media rush to publish without verifying or verifying information in order to grab news and exclusive; Or subjectively fabricate false news based on materials and "guesses"; Even in order to improve the click-through rate, audience rating and circulation, malicious fraud is made, resulting in distorted reports and negative impact on the credibility of the media.
There is a deviation in the direction of public opinion. Some media are indifferent to political awareness and social responsibility, and tend to be entertaining and vulgar in reporting and interpreting anti-corruption themes. In particular, some new media, such as newspapers and websites of urban life, spend their main space on "in-depth" digging into corrupt private lives and exaggerating gossip, but rarely mention the warning lessons of corrupt officials falling off the horse. This vulgar, vulgar and kitsch report not only affects the credibility of the media, but also misleads the public's value judgment and has a negative impact on the anti-corruption atmosphere.
The effectiveness of supervision needs to be strengthened. Although the role of public opinion supervision has been paid more and more attention and recognition, there is still a certain gap between its actual role and its potential, and the breadth, depth and intensity of supervision still need to be strengthened. There are many reasons that affect the effect of media public opinion, including local protectionism and departmental protectionism: the media sometimes "dare not supervise" because of too much intervention by the supervised units, departments and their superior departments; There is also the problem that the system and mechanism of public opinion supervision and guarantee are not perfect: the external environment is not satisfactory, and the basic rights of media practitioners are difficult to be guaranteed, which leads to the media's "unwillingness to supervise"; Another factor is that the information related to party affairs and government affairs is not open and transparent enough: it is difficult to grasp comprehensive and detailed information so as to understand the real situation, resulting in the media sometimes being "unable to supervise".
Suggestions and Practice on Strengthening the Role of Media in the Construction of Clean Government Culture
From the perspective of working system, we should grasp the relationship between "leadership" and "cooperation" and play the concerto well. Generally speaking, the party exercises political leadership and effective supervision over the media, and the media provides services around the central work of the party. But for a specific unit or department, there is often no relationship between media and media, which is more reflected in the cooperative relationship at work. In order to give full play to the advantages of the system, on the one hand, we should strengthen and improve the party's leadership over the media, so that the media can firmly adhere to the correct orientation; On the other hand, the public sector should get out of the misunderstanding of being afraid of, hiding from and annoying the media, improve its ability to deal with the media, actively provide the media with information on anti-corruption construction, combine upholding the party's leadership with doing things according to news laws, combine upholding the correct direction of anti-corruption public opinion with promoting the diversification of anti-corruption publicity and reporting, and coordinate and promote the construction of a clean government culture. In recent years, the Meizhou Municipal Commission for Discipline Inspection has taken the initiative to strengthen communication and coordination with the media. Every year, the Central Committee, Guangdong news organizations in Meizhou, the city's major media and special commentators will hold a forum to discuss and determine the ideas, contents and plans of anti-corruption publicity and reporting, and timely inform the media of important matters.
From the perspective of media positioning, it is necessary to deal with the relationship between "guidance" and "catering" and find a suitable balance point. News media is not only the lookout of the bow of the times, but also the market subject responsible for its own profits and losses. Only by catering to and meeting the information needs of the public can we survive and develop. The media must actively and scientifically set topics according to their own positioning, psychological characteristics and acceptance habits of the audience, guide the public's attention to anti-corruption construction to rational thinking through appropriate angles and methods, raise simple emotions to establish and strengthen the concept of honesty, find the balance between social responsibility and economic benefits in the practice of anti-corruption reporting, and achieve mutual benefit. Meizhou Commission for Discipline Inspection pays attention to joint media to identify anti-corruption news viewpoints. When holding the "Red Soil Breeze" forum in Guangdong, Fujian and Jiangxi provinces, the open day of the Commission for Discipline Inspection, the series of education on "I love my family", and the online communication between the secretary of the Commission for Discipline Inspection and netizens, the media were invited to intervene in advance, follow up the whole process, and launch a series of reports to eliminate the mystery of cadres and the masses about discipline inspection and supervision, enhance their sense of identity, and create a good atmosphere for the masses to actively participate in anti-corruption construction.
From the dissemination of works, we need to pay attention to the relationship between "content" and "form" to enhance the appeal. We should fully respect the law of building a clean and honest culture, pay more attention to enhancing interest and affinity, be good at vividly expressing serious content through media language and art forms, and get inner education and honesty in a subtle way. In terms of communication, with the help of media resources and advantages, anti-corruption themes are reflected in the forms of film and television, literature and folk art, which makes the content theme distinct and eclectic, effectively enhancing the appeal of clean cultural works. In recent years, the Meizhou Municipal Commission for Discipline Inspection has paid attention to highlighting local characteristics, cooperated with universities, media and theatrical troupes, explored the establishment of a "one county, one product" anti-corruption literature and art exhibition mechanism, co-organized the Hakka anti-corruption culture and art festival, launched the "anti-corruption culture online", and organized the collection and creation activities of "cool breeze blowing Meizhou, famous painters and painters from Guangdong and Hong Kong advocating anti-corruption" to enhance the appeal of publicity and education and make the anti-corruption culture more acceptable.
In the long run, we should pay attention to the relationship between "concern" and "response" and form a mechanism. The construction of clean culture is not a one-way transmission, but a two-way interactive process. Only by actively responding to the concerns of media public opinion can we form a solid support for the culture of honesty in practice and strengthen the supervision of media public opinion. At present, although public opinion supervision has legal status and policy support, it lacks authoritative, systematic and operable institutional guarantee. Therefore, it is necessary to establish and improve the supervision, response and feedback mechanism of anti-corruption public opinion in order to effectively guarantee the effectiveness of media supervision. Meizhou City Commission for Discipline Inspection pays attention to using media public opinion to expand the clues of the case source, do a good job in public opinion monitoring's judgment, and investigate and deal with corruption around the masses. For example, in view of several unfair problems of subsistence allowances reflected by Meizhou Daily and Meizhou Minsheng. com, timely investigate and deal with them, check and clean up the illegal recipients of subsistence allowances, establish and improve the dynamic supervision and normal withdrawal mechanism of subsistence allowances, and the social response is good.
(The author is member of the Standing Committee of Meizhou Municipal Committee of Guangdong Province and secretary of the Municipal Commission for Discipline Inspection)