Where did Artsy come from? Artsy was founded by Carter Cleveland, who graduated from Princeton University in 2009, majoring in computer science. Before founding Artsy, she only had some internship experience. She founded Artsy in 2008 before she graduated. For details, please refer to Linkin link: Carter Cleveland.
Artsy can be said to be an art application with the number 1, which is outstanding in page UI and dynamic experience. So what exactly does Artsy do? There is an article in Artdaily called "Carter Cleveland Saysart, the founder of Artsy in the future, will be for all". The slogan is that art is for all, so broad-minded, but is Artsy really loved by all? We'll see later
As a product analysis, let's take a look at Artsy's product information structure:
The entrance of Artsy APP is very compact, with the home page, my collection and browsing as the main entrance, and the information spreads downwards around five core pages, among which the most core page is the art page, and almost every page can be linked, so Artsy is around the work. Speaking of which, let's take a look at what the works page looks like:
Very advanced, line partition, color block button, and mandatory UI! From the functional point of view, in addition to the picture itself, there are also information such as the author, the name of the work, the year, the material, the collection place and so on. Among them, the author and the collection place are linked, followed by a unique reverse color button "Contact Gallery" in the world. What will happen when such a heavy button is clicked?
A message page will appear! Moreover, the content of the news has been prepared intimately, and the core is price and availability. I guess the news will go directly to Artsy backstage in the gallery. Therefore, such an important button was originally used to buy works. I immediately ordered to send, tried it, and instantly felt like a local tyrant.
The following Ask an Artsy Commissioner is also the same page, which should be uploaded to Artsy's backstage. I have tried both of these message functions. In a day or two, I will really receive an email reply from the gallery or Artsy (note that it is an email, Artsy will not have a built-in message system, which is too cold), mainly to confirm your purchase intention and investment budget, and so on, and will call me back in an instant.
Artsy's Artwork page has a particularly cool function, which is to simulate hanging works on the wall, which is awesome.
This concludes the introduction of the work page. Let's take a look at Artsy's homepage again:
Artsy's homepage is first of all a big banner, revealing the temperament of e-commerce. There are all kinds of special works for sale here, which feels like a flag ... and then there is the famous Artsy Waterfall, which is some exhibitions in the current period. The main information is the name and duration of the exhibition, including the main works. In "Artsy Waterfall Stream", the pictures are nested in the main waterfall stream and browsed horizontally. This design skillfully solves the contradiction between the richness of one-to-one content and the compactness of the page, and puts redundant information outside the screen. I really admire it!
Other pages are also very simple and beautiful, so I won't list them here. Let's talk about Artsy's model again. After reading the analysis of the core page just now, we can conclude that Artsy is an art e-commerce. Remember the sentence "The future of Artsy founder Carter Cleveland Saysart will belong to everyone"? Bullshit and Artsy generate cash flow by commission, so their service to end users is actually to better serve the gallery. You can quickly understand Artsy's value chain through the following figure:
Artsy actually grafted art consumers all over the world for the gallery. According to Artsy's official data, their average transaction distance is 6000 kilometers, lamenting the greatness of the Internet. In fact, among the traditional industries that were first influenced by the Internet, the retail industry was the most violent. From an economic point of view, the Internet has increased the links of market participants through the flow of information, thus increasing the thickness of the market, making the market more effective and improving the overall value of the market. As a super-high art retailer, Artsy has taken a successful step.
Artsy also has a very awesome function, that is, their genome mechanism. I translated it as "working gene". Artsy separates the works from different "genes", deconstructs the works from various dimensions, and then gives users accurate relevant recommendations based on the relevance of different "genes". After using Artsy for a while, I found that I really liked all the recommendations.
So, to sum up, Artsy is an artistic Tmall. It pays to settle in, collects your booth fee, and makes commission for docking the two markets. But for an ordinary art lover, Artsy's function is too "e-commerce", too many functions are for trading, and many classic masterpieces are not for sale, so there is no "motivation" to enter Artsy, such as:
This is Caravaggio, a famous Italian genius, who had a rough life. There are countless masterpieces in his life, but in Artsy, there are only four TMDs, probably mainly because of "0 selling".
So Artsy is for local tyrants, so we can just install 13 on our mobile phones.