From the outside, Wang Fengying has actually become more feminine. She is no longer a curly hair casually draped over her shoulders, but puts all her hair behind her head, carefully wraps it into a fluffy bun, and wears a sapphire dress with a warm smile, just like an elegant hostess who shuttles through a wine party, rather than the president of a car company who has performed well in the fierce competition.
"I get nervous at the thought of facing the camera." She whispered to the subordinate next to her. The photographer finished taking her picture and joked that she had gained weight again. If she didn't attend the two sessions, she rarely had the opportunity to relax so much. In a working environment where men account for 90%, she often forgets her gender. "There are usually no topics related to women, fashion, etc."
Much of her nervousness comes from her boss, Wei Jianjun, chairman of Great Wall Motor.
Great Wall Motor has created the myth of the automobile industry in the past year, and has become the leader in both sales growth and profit performance. This has something to do with Wei Jianjun's long-term stable and dedicated business style. In the words of Wang Fengying, "any success is not accidental".
Wei Jianjun gives the impression that he is inarticulate, capable and busy, and has an indomitable spirit. "Wei is always the kind of person who is born fearless. He is courageous, and the more difficult he is, the more motivated he is. " Wang Fengying said.
Wei Jianjun is strong-willed. For example, he has been fighting corruption in the company for many years. In order to make anti-corruption deeply rooted in people's hearts, Wei Jianjun can talk about anti-corruption at every meeting, no matter what the theme of the meeting is. "We think it is not easy to repeat 17 or 18 times, but he can repeat it 50 times or even 100 times, which makes everyone collapse!"
It is difficult to persuade such a person to change his mind. In the past decade, the automobile industry has been full of temptations, such as joint ventures, acquisitions and capacity expansion. Wang Fengying did not deny that he was seduced by many temptations. "Women are more vulnerable to temptation, while men are more resistant to temptation." For this reason, she had quarreled with Wei Jianjun many times. For example, Wang Fengying thinks that the Great Wall should be upgraded. For her marketing background, scale represents market influence. But Wei Jianjun, who focuses on technology and quality, doesn't agree. "If we sell 700,000 cars and earn as much money as 800,000 cars, why should we make 800,000 cars?"
When Great Wall Motor has established itself in the field of SUVs and pickups, Wang Fengying once again tried to convince Wei Jianjun. She thinks the Great Wall needs to try its hand in the more mainstream automobile market. The Great Wall does not build cars, and the outside world will think that the Great Wall is a marginal enterprise and does not enter the mainstream. At the same time, car license requires government approval, and entering the automobile field can also make the Great Wall Master a scarce resource. In Wang Fengying's view, although Wei Jianjun is powerful, it has a strong ability to accommodate different opinions. She finally persuaded Wei Jianjun.
However, the first car of the Great Wall, the "Elf", was not listed immediately, which made the company begin to face the doubts of the market and the confidence of dealers was shaken. As an advocate of entering the automobile field at that time, Wang Fengying was the first to bear the brunt. "Difficult to leverage products to you. If it is not sold well, it is a marketing problem! " Wei Jianjun bluntly accused her. But Wang Fengying doesn't think so. "Marketing can only be icing on the cake, marketing can't reverse black and white, and marketing is not omnipotent." She argued.
In any case, rebuilding a car is not as simple as "steaming another pot of steamed bread". The following year, she was extremely anxious. In fact, living in anxiety has become her daily life. Wei Jianjun is always critical and perfectionist. "Any small shortcomings or deficiencies can't escape his eyes. For example, if there is anything inappropriate in your dress or speech, he will definitely point it out. " This kind of picky has become an important prerequisite for the Great Wall to build quality, but it also makes everyone in the enterprise extremely nervous.
Over time, Wang Fengying said that she had changed from a "little woman" to not like a woman. Just like being reshaped, she has been removed from the fragile and sensitive parts of her personality and has become another angular and tenacious manager with strong execution. When encountering difficulties or grievances, she seldom complains to Wei Jianjun. Because Wei Jianjun advocates having something to say, he is extremely disgusted with complaining and complaining.
When Haval H6 2065 438+02 was sold, Wei Jianjun said to her, "I am holding the product by the throat, and you need to hold the market by the throat." So on say, Wang Fengying immediately worried. In 20 12, Great Wall Motor carried out the channel rectification of "decisive terminal" nationwide, which lasted for three seasons, one hundred days each. At first, some dealers took a coping attitude. "It feels like the Cultural Revolution. Let's put it aside for a while." Wang Fengying will hold three more seasons this year. "Through powerful driving force again and again, let dealers see that the Great Wall is real, and you will either get a reward policy or be punished and eliminated."
Finally, although there are often differences, as the No.1 and No.2 of a booming company, Wei Jianjun and Wang Fengying, who have been engaged for 20 years, are both facing the same challenge, that is, how to extend the legendary story of the Great Wall for a longer time. Wang Fengying has realized his change, that is, "encourage more people to run their own businesses independently, instead of keeping everything so tight". She found that Wei Jianjun, who has always worked hard and unyielding, was also thinking about the same proposition.