Maybe French cars really don't know China people, or we really don't know French cars. For example, Peugeot launched 308S, 4008, 508L and other best-selling models in the European market from 20 15, but they all ended in failure in China. The brand-new 2008 is Peugeot's fourth "life-saving car". If it doesn't work again, I really can't think of any big moves for Peugeot in China.
Guide price:10.99-149,900 yuan? Vehicle positioning: small SUV? Engine: 1.2T? L3？ Gearbox: 6DCT? Maximum horsepower: 136 horses? Peak torque: 230 Nm? Emission standard: national six? Highlights of the model: design cow, flexible control? Real shot model: 2020? 230THP？ 3D Shang Zhen Edition (guide price: 149900 yuan)
The brand-new 2008 is the first model developed by Peugeot in Guangzhou last year. Since then, I haven't even heard anyone comment negatively on its design. The first time I saw a real car, it really gave me a feeling that French cars couldn't give before. I believe that there are not a few people who get the face value of French cars through it.
Headlights are lion's claws, daytime running lights are fangs, the front face is a lion's roar, and the waistline is triangular ... Among many SUVs with young slogans, it seems to be more popular with young people than anyone else. This German Red Dot Design Award is well deserved.
The interior is more enjoyable. It is no exaggeration to say that this is like the space cockpit I dreamed of when I was a child. There are several aspects in particular. First, the steering wheel is really small, just like when the steering wheel of a general game simulator turns, the driving desire is sufficient; Second, the dashboard is naked-eye 3D, which is very similar to HUD head-up display and has a strong sense of science fiction. Third, every part of the cockpit is designed to take care of the driver, and it is also very attentive.
If your friend is an extreme personality-oriented person, the brand-new 2008 is really worth recommending.
Most of the topics of the brand-new 2008 focus on the superficial image, including the design achievements of 2008 that manufacturers have always emphasized, but there is little mention of its core.
In my experience, this 1.2T three-cylinder engine +6-speed dual clutch shows a high level. A 1.2T engine can squeeze out 230 Nm, which is much better than a Toyota 1.2T four-cylinder engine with the same displacement. Therefore, the response speed of the whole vehicle is very fast, and the logic and smoothness of the dual-clutch gearbox are also very good. There is almost no sense of frustration when shifting gears from 1-2.
The chassis texture is very similar to the Peugeot 508L I have tested before, especially the heavy feeling brought to you when filtering vibration. Also, because of Peugeot's advanced training and ancestral torsion beam suspension, the tail is actually more flexible than the 508L, which is a sense of advanced that others did not have at this price in 2008.
But this is China, and the combination of three-cylinder dual clutch will inevitably hit many domestic consumers, which will also be an insurmountable hurdle in sales. ? It is not uncommon for a three-cylinder engine to receive a cold reception in the domestic market. Look at SAIC, Buick Hideo and Chevrolet Green. Now we have "repented" and switched back to the original 1.5L four-cylinder engine this year.
Therefore, once the market does not test the water well, Peugeot will have a new choice of 1.6L four-cylinder engine in the entry-level model in the future. After all, it is really unknown whether the arrogant French will sacrifice part of their strength for a more stable strength in exchange for support.
Dongfeng Peugeot Citroen set a new goal last year, which is to achieve stable profit in 2020-202 1 year, and at the same time increase the annual sales to the level of 250,000 vehicles. According to the sales volume of Shenlong automobile in the past two years, this goal is still relatively practical. Peugeot 2008 is the main model to revive the market this year, and it is also the model with the greatest opportunity for Shenlong Automobile, but how helpful is it?
In fact, Peugeot's attitude towards domestic consumers has changed in the past two years. Peugeot is one of the few automobile brands to release global models in other places except Europe, and the new 2008 is the first exception. Of course, it is also because of poor sales that the proud French finally put down their posture and learned to listen to the voices of domestic consumers.
However, it seems difficult to connect with the market by choosing a small SUV like 2008 as a sales breakthrough. In fact, the sales volume, growth potential and prospects of small SUVs in the past two years are not good. Domestic sales of small SUVs in 20 19 years 1898900 vehicles. Compared with the compact SUV market of 4695438+0000 units and the medium-sized SUV market of 2360300 units, the task of moving is obviously not on them. ? In this low-volume market, the competition is not small, but there are few outstanding ones, such as Honda Binzhi /XR-V, Volkswagen Local/Detective, Buick Angola, Toyota C-HR/ Yize and so on. Except for Honda's two cars, which can reach the level of monthly sales of over 10,000, the sales of other cars are basically hovering around 2,000 to 3,000, or a group of online celebrity models, and countless other models are submerged in the market.
Small SUV is the perfect product in the product series, and it is more about taking care of the individual needs of young people. Practically speaking, compact SUV is the first choice for families, so Peugeot wants to make explosive products in 2008. It seems that the idea is somewhat biased. Judging from the three-digit sales volume since the brand-new 2008 went on the market, it is really difficult to be of great help in sales volume.
I still appreciate the brand-new 2008, at least it's not like when the brand-new 508 was launched, it lost its borderless door and hatchback tailgate ... but the original 3D? I-Cockpit cockpit design, NAPPA leather seats and other elements praised by consumers have been preserved, which is completely different from the "double standard" painting style of 508L.
Judging from the generally homogeneous SUV design in the market, 2008 is really fresh enough, and it may not be a joke to pay only at face value. However, the domestic rational consumers' acceptance of the three-cylinder machine is still relatively low, but for 2008, it may not be a question of whether the three-cylinder machine is good or not, but whether they have heard the deepest needs of domestic consumers.