According to industry insiders, the total decoration price has dropped by10%; .

With the improvement of the property market, the sunny day in May is expected to come, which is also the turning point of the "recovery" of home improvement enterprises. How should Shunde home improvement enterprises break through the vicious competition in the industry? How should consumers get out of the misunderstanding of decoration and be a smart consumer? The reporter recently visited some home improvement enterprises with these questions.

Status:

The market has shrunk and a "price war" has begun in the industry.

According to the reporter's understanding, in the case of market depression last year, in order to survive,

Some decoration companies chose to reduce the scale to deal with it, some started a "price war" to seize the seriously shrinking market, some home improvement companies simply closed down, and some even took money halfway to leave. During the visit, the reporter also found that some small and medium-sized home improvement enterprises near Tomorrow Square had closed down at the end of last year. "Some home improvement companies are even playing the slogan of 60% off the total price, disturbing the whole home improvement market and misleading consumers", some home improvement company bosses complained to reporters. However, most brand home improvement enterprises believe that it is relatively normal to appropriately reduce prices and give profits to consumers in the uncertain market. And some home improvement companies try to survive through the troubled "price war", which will only make these enterprises fall into a vicious circle and eventually lose their "integrity" and cannot operate.

Breakthrough:

Building materials alliance to reduce costs and find a way out

The once depressed home improvement market and vicious competition,

In fact, it is a challenge to every enterprise in Shunde. Some enterprises are helpless, but careful insiders will still find that many enterprises are actively preparing for war and expanding new development models. "There seem to be fewer designers in many home improvement company stores in Liangyun Road than before." Xiao Ceng, an advertising company that is relatively familiar with the home improvement industry, told reporters that Liangyun Road, once the "core position" of home improvement companies, has a certain distance from the new urban area and the eastern area due to the lack of parking spaces. According to the market situation last year, home improvement companies including Samsung and Hua Xun have made new strategic adjustments, shifting their focus to the eastern region with many properties, and some companies have also expanded their stores in the eastern region.

The reporter also learned that since September last year, Samsung Decoration has put forward the slogan of "home improvement revolution".

Through the alliance with building materials, explore the way out for enterprise development. According to Zhang Xiuqing, the chief designer of Samsung Decoration, Samsung Decoration, together with Dong Peng ceramics, European cabinets, Icon floors and Molik fabrics, allows owners to complete home decoration in one stop. From design, construction, main material procurement to curtain cloth, furniture and small accessories in the later period, decoration companies can purchase together with various brand merchants. This model not only shortens the decoration cycle, but also brings convenience to consumers. Compared with using the same materials and decoration, the price discount is nearly 20%. . "From the market reaction, this model has been recognized by most decoration owners." Zhang Xiuqing told reporters that his company will continue to expand its building materials "alliance" partners to give consumers more choices. As for the "price war", Samsung Decoration went against the trend and chose the slogan of "more expensive, much better" to respond to some unfair "price reduction" means.

The misunderstanding of decoration is true D.

Myth 1: The more decoration discounts, the better.

Many decoration companies always give discounts in order to seize the market, which makes many working-class people move their hearts. Is the decoration discount as much as possible?

Sharp-eyed: Beware of cutting corners.

Insiders reminded that "no one will do business at a loss", and some home improvement companies offer exciting discounts, but they may need the owners to stay with them all the time and "keep an eye on them" to ensure100%; The real thing.

Myth 2: The renderings are more beautiful.

Designers of some home improvement companies may show you the manuscripts and drawings he designed, but many consumers can't understand them. They think they are not as beautiful as the renderings. Is this designer's standard not good?

Sharp-eyed: See the truth in the manuscript picture.

It is understood that there are nearly 70% of Daliang's home improvement industry; 80% of these employees are non-professionals. Whether a designer is professional in the industry depends on his manuscripts and drawings, and his architectural art foundation.

Myth 3: The quotation is deliberately underestimated.

In the process of decoration, many consumers have a question, that is why when the decoration is finished, the cost is often far from the original quotation. Is the decoration company deliberately underreporting, or "flushing" halfway?

Sharp-eyed: the quotation will increase by 15% at most.

According to the insiders, due to the changes or additions made by the owner to some renovations, or the unforeseen differences between the drawings and the actual distance, and the floating or changes of some unquoted materials at the beginning, it will be more or less different from the original quotation, but generally it is10%; In the range of ~ 15%, if it exceeds too much, consumers can check it carefully, and there may be a "trap".

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At present, the total decoration price has decreased by 10%.

The reporter learned from the insiders that the prices of some decoration materials have declined. Materials are reduced, and the cost of decoration is reduced. Is it a good time to decorate? A few days ago, the reporter went to Shunde's major decoration companies to learn the truth and guide consumers.

According to the reporter's understanding, compared with 2007, the operating rate of some new buildings in Shunde New Town has dropped by nearly 50%; . At the same time, according to jiezhuang company, although many consumers bought buildings last year, they were not in a hurry to decorate, and many were waiting to see. In addition, some decoration owners cut some decoration budgets. Xiao Nie, who has been busy with decoration since June last year, complained to reporters that the prices of decoration materials such as floors fell in the fourth quarter after the renovation. The reporter learned from the industry that at the beginning of last year, the price of home improvement materials rose by a large margin, and the labor cost also rose. Since the second half of the year, the price of materials has indeed been slightly adjusted.

"The price of materials has also been adjusted this year, and the cost of some decoration materials has dropped by nearly10%; , especially metal materials. " He Zhigen, director of taste decoration design in Hua Xun, Daliang, Shunde, told the reporter that the products with lowered prices are mainly concentrated on metal materials such as wires. However, because sofa, lamps, cabinets and other enterprises have reduced the production and supply of products, the price adjustment of these large-scale decorations is not large, and the labor cost in decoration has not come down, so there is no trend that the decoration cost expected by consumers will drop sharply.

He Zhigen calculated an account for the consumer, thinking that if a medium-sized decoration used to cost 50,000, it may only cost 45,000 now. For some consumers with low brand requirements, the overall decoration can save 20% of the original plan because of the price fluctuation of some second-tier brand enterprises such as furniture, lighting and cabinets. About, this is an excellent opportunity for some decoration owners.

The reporter went to Shunde's major decoration companies to understand the truth and ask for directions for consumers. According to the reporter's understanding, compared with 2007, the operating rate of some new buildings in Shunde New Town has dropped by nearly 50%; . At the same time, according to jiezhuang company, although many consumers bought buildings last year, they were not in a hurry to decorate, and many were waiting to see. In addition, some decoration owners cut some decoration budgets. Xiao Nie, who has been busy with decoration since June last year, complained to reporters that the prices of decoration materials such as floors fell in the fourth quarter after the renovation. The reporter learned from the industry that at the beginning of last year, the price of home improvement materials rose by a large margin, and the labor cost also rose. Since the second half of the year, the price of materials has indeed been slightly adjusted.

"The price of materials has also been adjusted this year, and the cost of some decoration materials has dropped by nearly10%; , especially metal materials. " He Zhigen, director of taste decoration design in Hua Xun, Daliang, Shunde, told the reporter that the products with lowered prices are mainly concentrated on metal materials such as wires. However, because sofa, lamps, cabinets and other enterprises reduce the production and supply of products, the price adjustment of these large-scale decorations is not large, and the labor cost in decoration has not come down, so there is no trend that the decoration cost expected by consumers will drop sharply.

He Zhigen calculated an account for the consumer, thinking that if a medium-sized decoration used to cost 50,000, it may only cost 45,000 now. For some consumers with low brand requirements, the overall decoration can save 20% of the original plan because of the price fluctuation of some second-tier brand enterprises such as furniture, lighting and cabinets. About, this is an excellent opportunity for some decoration owners.