Brand culture concept, career spirit: Dapeng spirit, dedication concept: make a living from this, be good at this brand culture: be as good as water, be virtuous in everything, brand service: sunshine angel, be considerate.

Brand strategic positioning Brand positioning: China comprehensive bathroom brand style: multi-brand tonality under the leadership of New Oriental: Excellence, classics, affinity and pleasure Product proposition: pursuing world-class excellent performance core consumer group: partial rich group; The Salt of the Earth

Brand value embodies brand value: core value: international quality, excellent performance, appearance value: classic atmosphere, elegance and harmony, psychological value: considerate, bathing yue life brand slogan: bathroom enjoys life.