To get rid of poverty, in the traditional thinking of Mr. Jiang Jiaping's father, only by studying hard and being admitted in the future can we be considered as people who eat national food. In the early 1980s, Mr. Jiang Jiaping, who was deeply pressured by his father to stay at home, gave up the opportunity to enter a key high school and followed his father's long-cherished wish to enter a secondary school. On the day of the senior high school entrance examination, my father, who never lavished money, bought a big watermelon for Mr. Jiang Jiaping for the first time in his life in order to ensure his normal performance in the exam. This is the first time Mr. Jiang Jiaping tasted fruit in his memory.
Like almost all entrepreneurs, Mr. Jiang Jiaping, the chairman of Jiangsu Tiandilong Group, is not at ease about middle school Chinese teachers eating "less than the upper class and more than the lower class". With the simple idea of "wanting to make more money and make life better", he started a business with nothing to do and resigned several times because of his father's fierce opposition. 1990 After his father died of illness, no one could stop his choice. 1992 during the summer vacation, the information revealed by Deng Xiaoping's southern tour made Mr. Jiang Jiaping realize that this is an excellent opportunity to start a business again and he can't hesitate any longer. Therefore, Mr. Jiang Jiaping resolutely resisted the dissuasion of all relatives and friends, resolutely left the teacher's "iron rice bowl" and joined the ranks of "sea people".
Mr. Jiang Jiaping knows that starting a business needs the support of capital, technology and market. As a middle school teacher who has only taught for seven years, I have no accumulation, so I can only choose the "shallow water area" of "tinkering around the edges". With 500 yuan from selling his wedding ring, he borrowed two old printing presses in partnership with a distant cousin to make envelopes, bills and various forms for the company. This year, * * * did more than 20,000 yuan in business. Although I didn't make more money, I felt a little doorways of business operation.
The "small-scale" printing workshop made Mr. Jiang Jiaping see that there was no added value. Mr. Jiang Jiaping, who wants to make a difference, is fascinated by the printing of laser anti-counterfeiting trademarks under the guidance of a teacher in his university. This project has high technical requirements and large investment. For Mr. Jiang Jiaping, who has just entered the "sea water", it is undoubtedly a "deep water area". Unexpectedly, this project is not as simple as expected, because the exploration of technology and the cultivation of the market have to pay a great price. 1993, the partners were shaken by the constant input and no output, but Mr. Jiang Jiaping, who firmly believed that the project would be successful, could not bear to give up halfway, and occasionally unconsciously borrowed hundreds of thousands of yuan, and lost more than 300 thousand by the end of the year. For Mr. Jiang Jiaping, who started in 500 yuan and has never had such a big venture capital experience, it is undoubtedly an astronomical figure. He didn't expect that just after moving from "shallow water area" to "deep water area", he was "choked to death" The partner was fed up and offered to resign. Mr. Jiang Jiaping thought: I took over this matter, so I gave him all the assets and equipment of the factory to make it easy for the partners to quit, but I took the initiative to bear all the debts.
Mr. Jiang Jiaping, who has been in debt for hundreds of thousands of yuan, continues to travel around the country day and night with his briefcase. Many relatives who lent him money couldn't bear to see him run so hard and advised him: "Stop it, we'll talk about the debt later." However, Mr. Jiang Jiaping said: "Success often lies in unremitting efforts. If it ends like this, hundreds of thousands of debts may not be paid for a lifetime. " At that time, he caught a glimpse of the business opportunity of "counterfeiting" from the "Quality Miles" campaign that was being vigorously carried out all over the country to punish inferior products. The endless reports of fake wine cases in newspapers prompted him to run the anti-counterfeiting wine trademark business for the printing house in the university. The wine label business didn't run, but unexpectedly won the business of making a large number of laser anti-counterfeiting trademark tags in a sweater factory in Jiaxing, Zhejiang. From then on, Mr. Jiang Jiaping, who was empty-handed, began his road of paying off debts as a "sales representative" of the university printing house.
In the mid-1990s, the printing houses only followed the traditional passive business model of sample processing, and the dogmatic slogan of "customers' requirements are our requirements" was more popular. Mr. Jiang Jiaping found many unsatisfactory places in the samples sent by many wineries for processing, so he pondered to analyze the positioning of high-end and low-end products of each winery and the different market distribution in the east, west, north and south, so as to make the design more in line with different consumption levels and cultural differences in different regions. Therefore, Mr. Jiang Jiaping recruited a group of creative designers and designed a batch of packaging that was more popular with the market than the samples sent by the winery. After that, Mr. Jiang Jiaping designed unique iron box packaging and pottery jar packaging according to the same homogenization phenomenon of carton packaging and glass bottle filling in the market, which made the price of a batch of famous wines skyrocket and the sales volume increased greatly. Not only did it get a lot of packaging business quickly, but it was also the largest private shareholder in the close cooperation layer by China famous wine "Kouzijiao". This move to enhance the brand's competitiveness in the market for customers has made Mr. Jiang Jiaping's printing enterprise on the stage of sales of 100 million yuan. "Kouzijiao" sells well in the market, and "Heaven and Earth Dragon" contributes a lot.
In the new century, the packaging of "Tiandilong" wine industry has reached the saturation point of several hundred million industrial scales, and the capital accumulated over the years has a new impulse. Mr. Jiang Jiaping believes that the packaging industry is subject to the upstream wine industry. Without the development of wine industry, the packaging industry cannot develop. If we want to find a way out for capital and further develop into a "dragon of heaven and earth", we must find another way and develop across industries.
Jiang Jiaping visited all the large-scale copper markets in China, knowing that the copper industry in China has a scale of 300-500 billion, the local enterprises are backward in step-by-step casting and rolling process, and the power consumption cost of smelting low-quality crude copper is higher than that of large enterprises per ton 100-200 yuan, so it is difficult to withdraw funds and almost unprofitable. What can I do to get rich profits? Mr. Jiang Jiaping decided to consult Shanghai Cable Research Institute.
When I arrived at Shanghai Cable Institute, I asked several departments in succession, none of which were engaged in technical business. I can't say why. Just as I got into the elevator and was about to go home, I happened to meet a fellow villager in Yixing. After a few commonplaces, I realized that this fellow villager is actually the technical authority and the person in charge of project innovation in China copper smelting industry. The fellow villager immediately took Mr. Jiang Jiaping to his office. The fellow villagers told him: "To adopt the international advanced continuous casting and rolling process, only two domestic enterprises have achieved initial success, but the operation technology is still unstable. Once the technology is mature, there will be very rich profits. The production capacity is 10 times that of the traditional process, and it can produce 200 tons of furnaces with an added value of 8000 yuan per ton. This is a green production process using gas as fuel. " Mr. Jiang Jiaping thought: I can do it in China, as long as all the conditions are met. Since then, this fellow from Yixing has visited two successful domestic enterprises with Mr. Jiang Jiaping. With the help of this engineer colleague, Mr. Jiang Jiaping started the stove. From June 5438+1October 65438+August 2004, "Tiandilong" successfully started the furnace at one time by using domestic mature technology, and completed the cross-industry "leap" from light industry to copper material. In order to prevent the herd from following the trend and leading to vicious competition, Mr. Jiang Jiaping has invested more than 300 million yuan in recent years to set up copper pole factories in Shandong, Jiangxi and Jiangsu to seize the regional market.
The year before last, a Shandong employee in his thirties of Tiandilong Group had an accidental stroke in the dormitory. He was rescued in the local people's hospital for two days and was basically sentenced to death by the doctor. When Jiang Jiaping heard the news, he immediately went to the hospital to visit, and then asked the attending: "Is it saved?" "If you want to save, pay 50,000 yuan and operate immediately, otherwise there is no hope at all." Without saying anything, Mr. Jiang Jiaping immediately went through the operation procedures for this employee. Half a month after the operation, the sick employee recovered and was discharged. This incident caused a great "trust" effect in the whole group. From the bottom of my heart, all employees feel that following Mr. Jiang Jiaping to do a good job will give them a strong support and make them unable to withstand emergencies.
In Jiang Jiaping's view, no matter how big an enterprise develops, if it can't take social responsibility well, it still can't get rid of the word "small". As a successful entrepreneur, he always takes an active part in charity and donates money to charity on many occasions. According to statistics, in the past five years alone, Jiang Jiaping has invested more than 30 million yuan in various charities.
In early 2008, I came into contact with Democratic Progressive Party and got to know Democratic Progressive Party, and I had great value recognition for Democratic Progressive Party's purpose of building the party for the public and participating in politics for the people. He feels that it is for the benefit of the people to work hard to run enterprises and actively participate in charity; Democratic Progressive Party's participation in politics and serving the society is for the benefit of the people. In June+10, 5438, he submitted an application for joining the Party to the Yixing Municipal Committee of Democratic Progressive Party, Wuxi, taking joining Democratic Progressive Party as his firm political pursuit.