I. Activity time
20xx September 12 (Mid-Autumn Festival)18: 00-21:00.
Second, the venue of the event
Mingcheng central square
Third, the theme of the event
full moon; a baby's completion of its first month of life
Interpretation of the theme: This theme organically combines developers with Mid-Autumn Festival, and at the same time renders a warm home atmosphere, implying that entering is going home.
IV. Purpose of the activity
1. Build a platform for close communication between owners and developers.
2. Establish the corporate image of the developer and further publicize the real estate.
3. Dig deep into potential consumer groups.
The estimated number of participants in the verb (verb) activity.
Mid-Autumn Festival party: 600 people
Mid-Autumn Festival reception: 400 people
Total: 1000 people
Intransitive verb campaign slogan
"Go home for dinner tonight?"
Interpretation of the activity slogan: As a traditional festival in China, there is a saying in the Mid-Autumn Festival: "I miss my relatives twice during the festival", so the activity slogan can trigger this activity with a relative's inquiry, which can also arouse the public's * * *, and also implies that this activity will make all participants feel at home.
Seven. Activities and creative plans
Promotion measures before the event:
1. In this activity, you can enjoy 9. 18 discount for buying a house on the same day (note: some restrictions can be set according to the developer's situation);
2. Make and give away some cultural promotional shirts at will;
3. Make Mid-Autumn Festival tickets with the words "Famous City" (the shape can refer to the moon cake shape);
The purpose of the above activities is to strengthen the publicity effect of the activities and highlight the humanized business philosophy of developers.
Real estate activity planning 2 I. Activity background
"May 1 Golden Week" has always been an important sales season for businesses, especially household appliances such as refrigerators and air conditioners, which are in great demand in summer and are also a prosperous place in the property market. In order to seize the opportunity of May Day sales, it is suggested to carry out May Day promotion activities in conjunction with large-scale comprehensive home appliance dealers in the city (Tian Tianrun can also consider it). Integrate the two major fashion resources of home appliances and real estate, and promote the market awareness and sales of products of both parties with rich product coverage, greater advertising appeal and strong on-site power.
At the same time, compared with print advertisements, activities can enhance the market impression of products, enhance interaction with consumers, and better mobilize consumers' enthusiasm and desire to buy real estate. Joint campaign can not only reduce advertising investment, but also increase public attention to activities, which is a win-win move.
Second, the purpose of the activity
1, communicate with consumers at zero distance, and expand the market influence of their products;
Use preferential measures to promote the sales of their products.
Third, the object of the activity
1, permanent residents in the activity area
2. Tourists
3. Their respective target consumer groups
Fourth, the activity time
April 28th-May 3rd (the time can be adjusted according to the activity effect and weather).
Verb (abbreviation for verb) activity place
The selection criteria are areas with relatively concentrated population and certain purchasing power.
Activity of intransitive verbs
1, song and dance performance
Step 2 ask and answer questions with prizes
Step 3 distribute leaflets
4. Property/product consultation
Seven. Promotion measures
1 and multi-storey apartment special room, first come first served.
2, multi-storey units during the purchase of non-special rooms, in addition to enjoy the preferential amount of two thousand, three thousand, given a designated air conditioner or refrigerator; But no longer enjoy any discount.
3. Customers who buy stores during the event will be given designated air conditioners or refrigerators in addition to normal discounts; But no longer enjoy any discount.
Respondents who come to the activity site can get a gift umbrella.
5. Old customers who have purchased this project can get a gift from the sales department on May 1st. The gift is tentatively set as.
Eight. Activity process (one in the morning, one in the afternoon and two in turn)
1 and 9: 00 host's opening remarks.
2, 9: 05 program
3.9: 15 introduction of real estate projects/household appliances.
4, 9: 25 program
5, 9: 45 prize-winning question and answer
6. 10: 00 program
7. 10: 15 Distribute leaflets and consult.
Nine, the scene layout
1, 2 exhibition boards with specifications of 2.4* 1.2, and the iron frame can be folded by welding.
2. One in Yi Labao.
3. Audio A pair of wireless microphones
4. Arch 1-2 red carpets (one provided by both parties)
5. 1-2 information desk and 6 chairs.
6. Several brochures and information kits
7.200 gift umbrellas
8. Several refrigerators and air conditioners (provided by dealers)
9. The publicity display boards of household appliances are made and arranged by the dealers.
10, 4 tents (provided by the dealer)
Advertisement
1. Active SMS: 50,000.
2, TV streaming media word 1 week
3. Pages of leaflets (produced and distributed separately)
4. Outdoor billboards (perennial effect)
XI。 Activity cost
1. Active SMS: 50,000 *××× yuan/message = ××××× yuan (50% each).
2. TV stream words 1 week * * yuan/day = * * yuan (50% each)
3. Actor's expenses: about ×× yuan/day. Person *×× person *5 days = ×× yuan (dealer)
4. Site fee: ×× yuan/day. * 5 days = ×× yuan (developer)
5. Examination and approval of archway: XXX yuan/day * 5 days = XXX yuan (dealer)
6. Ribbon: 4 pieces * 30 yuan/piece = ×× yuan (dealer)
7. Carpets and tablecloths: about ×× yuan (developer)
8. Exhibition board: ×× yuan/block * 2 blocks =×× yuan (developer, including paintings)
9. Car rental: 250 yuan * 5 days = 1250 yuan (50% each).
10, the outdoor advertising is about XXX yuan (developer)
1 1, other expenses * * * RMB.
Real estate activity planning 3 I. Overview of activities
Activity background:
1. Warmly celebrate that our company has become the only private enterprise to enter the top 100 in China. In the future, we will better build our own houses for China people in China.
2. Celebrate our company's outstanding achievements in 20xx, let employees feel our company's cultural concept and management concept, and look forward to our work in 20xx.
I-word duration
20xx65438+1Friday, October 25th 14: 00-22: 00 pm
site of activity
Liaomei international business hotel visual banquet hall
Number of participants
The company has 223 employees and 20 special guests.
The theme of the annual meeting
Harmonious, cheerful and atmospheric.
Second, the theme of the event
Work together to create the future.
Third, the slogan of the event
Collective efforts, everyone's honor.
Fourth, the activity flow arrangement
1 and 14: 00, and the meeting will start at 14: 30.
2. The dance started at 14: 00, and the host announced the opening of the conference and made an opening speech.
3. From 15: 00 to 15: 30, first, please ask the general manager to make a statement and always summarize the achievements of our company last year.
4. 15: 30— 16: 30, please ask the heads of all departments to make a year-end presentation.
5. From16: 30 to 17: 00, the vice president read out the list of outstanding employees in 20xx, and the outstanding employees took the stage to receive the award. Excellent employees delivered acceptance speeches.
6. 17: 00- 18: 25 cultural performance. First, leaders and employee representatives will perform their own programs.
17: 25 ——17: 30 All the actors took the stage to sing "Love each other like a family".
7. Interactive games from 18: 00 to 19: 00.
Sanqiling
Apparatus: None.
Number of people: unlimited
Methods: Many people participated and counted from 1-99. However, when there are people with a number that contains a multiple of "3,7" or "3,7", it is not allowed to count. One person patted the back of the head, and the next person continued to count. If someone gives the wrong number or shoots the wrong person, they will be fined.
Excitement: no one can make mistakes, although it is very simple arithmetic.
drive a train
Apparatus: None.
Number of people: more than two people, the more the better.
Method: Before starting, everyone said a place name to represent themselves. But the position cannot be repeated. After the game starts, suppose you are from Beijing and the other person is from Shanghai. You should say, "Drive, drive, drive the train, and the train in Beijing is about to leave." Everyone asked together, "Where are we going?" You said, "Shanghai is open". People representing Shanghai will respond immediately and say, "The train in Shanghai is about to leave." Then everyone asked together, "Where are we going?" Then the man chooses another game object and says, "Drive to such and such a place." If the other party hesitates a little and doesn't react, it loses.
Stimulation: it can enhance the feelings between people, and you can use the opportunity of letting him (her) "drive the train" to express your feelings and make eyes.
Pedal water relay (***48 persons)
1. Team members: 6 men and 6 women in each team * * * 12 people, and relay in three groups, each group must be equipped with 2 men and 2 women;
2. Competition process:
1) preparation: the first player in each group puts a pair of pedals on the right side of the first group; 4 cooperative players in each group, with a basin of water at each end;
2) The referee announces "Start", and the first player of each team quickly puts his foot into the pedal foot cover, and the right hand side cooperates with the basin handed by the player, and the left hand rests on the left shoulder of the previous player (except the first player) and moves forward;
3) After reaching the finish line, pour the water in the basin into the bucket of the team and go back the same way;
4) Back to the starting point, the player's feet leave the pedal, and the basin is handed over to the cooperative player to draw water;
5) the next group begins;
3. Rules:
1) Competition time 10 minutes, ranking is determined by water transport capacity;
2) cooperative players can draw water, but cooperative players must be players and non-players cannot provide any assistance;
3) No one can provide any assistance except myself or other members of the team;
4) feet can leave the pedal when pouring water;
5) When the end pedal turns around, it can be assisted by hand, but the position should be roughly the same as before;
6)2 men and 2 women are a group, and the front and rear pedal positions of male and female players are not limited;
7) If you fall to the ground halfway, you can step on the pedal again and move on with water;
8) If a team still has time after the completion of the third group, it can be continued by any four players (still 2 men and 2 women) in 12 until 10 minutes, when the referee rings the gong.
4. Reward: the first prize will be awarded, and other teams will be rewarded with encouragement prizes.
5. Props: 4 pedals; 9 large plastic buckets (4 empty buckets at the terminal, 4 filled with water at the starting point, and1filled with water at the starting point); 16 small plastic basin; A medium plastic bucket (with water for standby); A stopwatch, a drum; Gong side;
Game Memorial Award; Advanced space cup, notepad, bedding
8. 19: 00 to 19: 30 Happy Draw. All employees who have worked in the company for three months can participate in the happy lottery.
(the prize is: grand prize: a computer worth 4,800 yuan;
First prize: two, a TV set worth 2900 yuan;
Second prize: five people, a microwave oven worth 1000 yuan;
Third prize: ten small washing machines with a value of 100 yuan;
Memorial Award: 50 people, 50 yuan cash)
9. 19: 30, the host declared the conference closed.
10, 19: 30-20: 00 free time.
1 1、20:00—22:00
First of all, the chairman made a speech, looking forward to the work in 20xx, encouraging employees to do better in 20xx and have a happy New Year.
When eating, company leaders and employees go to a table to propose a toast, and colleagues communicate with each other to enhance the distance between them.
Verb (abbreviation of verb) and related matters needing attention
(I) Notice and publicity of the annual meeting: The company office issued a written notice about the 20xx year-end summary meeting to all government departments and project departments today to publicize and promote the activities of this annual meeting for all employees to know.
(II) Banner production: yellow characters on a red background, with specific text content: "20xx Year-end Summary Meeting of China Shipping Real Estate"
(3) Goods procurement: lottery gifts, zodiac gifts, game prizes, meeting seat nameplates (for meetings), pens, paper, employee seat cards (for dinners), balloons, flowers and flower baskets required for the venue layout; Lottery box; Mineral water for the meeting, drinks for dinner, and all kinds of dried fruits and snacks.
(4) On-site photo-taking: arrange relevant personnel to bring digital cameras in advance, and take photos of meetings and dinner activities.
(5) The programs performed by the employees of the company are prepared by the department in advance, and the costumes, props and makeup required for the performance can be rented from professional theatrical troupes, and the expenses will be paid by the company.
(6) Programs prepared by employees of the company are rehearsed by various departments.