The product of "network celebrity" is not limited to a commodity, but may also be a person, an event or a commodity. For example, scenic spots, restaurants, amusement parks and characteristic towns can make themselves into "network celebrities" products by speculating on a hot topic. Internet celebrities and online explosives belong to "Internet celebrities" products. They first gather popularity on social media and then realize it through various channels. ?
In fact, the products of "Internet celebrities" are also the products of mass consumption upgrading with the continuous development of Internet technology. After upgrading from "the best deal" to "I like it", it is followed by the upgrade of "I like" content, which is the only way for social media users to change from excessive consumption to rational consumption. Experts also pointed out that the sense of experience and quality of future products will gradually replace the price and celebrity effect, and eventually become an important factor for users to choose.
"Internet celebrities" products will also survive the fittest because of the market's ability to adjust (such as sales volume and word of mouth). Therefore, for the long-term development of online celebrity products, we need to grasp the two important factors of "quality" and "experience" to upgrade, from focusing on traffic to focusing on products, grasping the "quality explosion point" of "online celebrity" products, and making explosive products that can stand the test. This kind of thinking is the only way for online celebrity products to sell well, and it also conforms to the laws of the commercial market.