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What is Ma Yun's motto?
When you succeed, everything you say is true.

* Beautiful things are often difficult to describe.

* A man's appearance is often inversely proportional to his talent.

* Masayoshi son and I have the same view that a plan is a first-class idea plus a third-rate implementation; Another scheme, first-class implementation, third-rate idea, which is better? We both choose first-class implementation and third-rate ideas at the same time.

* Business cooperation must meet three preconditions: first, both parties must have cooperative interests, second, they must have the willingness to cooperate, and third, both parties must have the intention to share common prosperity. These three are indispensable.

* When you have a fool, you will be very painful; You are happiest with 50 fools, who line up to eat, sleep and go to the toilet; When you have a smart person, you are very energetic. When you have 50 smart people, it is actually the most painful, and no one will obey anyone.

* "In fact, sometimes a person's biggest problem is that everything he says is right."

* Those who give us private advice and point out our mistakes are true friends.

The happiest thing in my life is that I have not only accomplished what I promised to help others, but also done better than they asked. When I fulfilled these commitments, the feeling of excitement was indescribable. ...

Pay attention to your reputation, work hard, be kind to others and keep your promises, which will be very helpful to your career.

I want to throw firecrackers and bombs. Setting off firecrackers is to attract others' attention and confuse the enemy; Throwing bombs is my real purpose. But I won't tell you if I throw firecrackers and bombs. The game is to be virtual and real, so as to be happy. If you feel pain in the game, it means that you have chosen the wrong way to play.

* Service is the most expensive product in the world, so the best service is no service, and the best service is no service.

* I have no connections and no money. I stood up bit by bit. I believe that relationships are particularly unreliable. You can't do business by connections. You can't do business by cleverness. The most important thing in doing business is that you know what customers need, create value and stick to it. The most unreliable thing in this world is relationship. "

* Never be luckier than others. I never thought I was luckier than others. I may be more persistent than them. In the most difficult time, they couldn't hold on. I can hold on for a second or two.

I am very excited to give a speech in Peking University today. I have always regarded the students of Peking University as my idols, but I failed in the exam, so I think I must be a teacher at Peking University one day.

* Look 10 Rabbit, which one did you catch? Some people catch this rabbit for a while, catch that rabbit for a while, and finally they may not catch any of them. The main task of CEO is not to look for opportunities, but to say no to them. There are too many opportunities, so we can only catch one. I can only catch one rabbit. If I catch too much, I will lose everything.

* Our company evaluates once every six months. After evaluation, although your work is very hard and excellent, you are the last one. I'm sorry, you have to leave.

* Front 100 meter sprint, because no one is an opponent for the 3 km long-distance running. You ran and ran for 400 or 500 meters before you opened the distance.

It took us two years to lay the foundation. What kind of building are we going to build? The drawings haven't been published yet, but some people are already commenting on how bad our house is. Some companies have beautiful houses, but the foundations are unstable, and they will collapse when there is a strong wind.

* The biggest difference between us and our competitors is that we know what they want to do, but they don't know what we want to do. There is no need for everyone to know what we want to do.

There is a saying on the Internet that barefoot people are never afraid to wear shoes.

* I think Internet companies will make mistakes, and they will definitely make mistakes. The biggest mistake of internet companies is to stand still, and the biggest mistake is not to make mistakes. The key is to sum up and reflect on all kinds of mistakes in order to run better tomorrow. The key is not to make the same mistake.

* E-commerce companies in China must stand up and walk instead of holding hands and dying.

I mean, Alibaba found a gold mine, so we will never dig it ourselves. We hope others will like it. He dug a gold mine and gave me a piece.

I'm sure our model will make money. Amazon is the longest river in the world, 8848 is the highest mountain in the world and Alibaba is the richest treasure in the world. A good enterprise can't live long by blood transfusion. The key is to make blood by itself.

* Internet is a 3000-meter long-distance race that will affect human life in the next 30 years. You must run as fast as a rabbit and as durable as a tortoise.

* Why can I survive? First, because I have no money; second, I know nothing about the Internet; third, I think like a fool.

When the starting gun goes off, you have no time to watch your opponent run. Only tomorrow is our competitor.

If the early bird doesn't eat worms, it will be eaten by other birds.

I've heard of lobster catchers, but I've never heard of whaling.

I always believe that as long as we never give up, we still have a chance. Finally, we still firmly believe that as long as you have a dream, as long as you keep working hard, as long as you keep learning, no matter how you look, no matter this or that, a person's appearance is often inversely proportional to his talent. Today is cruel, tomorrow is more cruel, and the day after tomorrow is beautiful, but most of them will die tomorrow night, so don't give up today.

* In my opinion, there are three kinds of people, businessmen: creating money; Businessman: Do something and don't do something. Entrepreneur: Responsible for the society. Entrepreneurs should create an environment for society. Entrepreneurs must have innovative spirit.

Three years ago, I sent a colleague to study for an MBA. I told him that if you forget what you learned after graduation, you have already graduated. If you still think about what you have learned every day, you haven't graduated yet. Learn the knowledge of MBA, but jump out of the limitations of MBA.

* *ebay is a shark in the sea, and Taobao is a crocodile in the Yangtze River. Crocodiles are fighting sharks in the sea. As a result, it is conceivable that we should lead sharks to the Yangtze River.

* A company is most prone to make mistakes in two situations. The first is when it has too much money, and the second is when it faces too many opportunities. A CEO should not see opportunities, because opportunities are everywhere. The CEO should see the disaster and nip it in the bud.

Ma Yun: Xiao Zhang, I think it's true that there was a long hesitation between the 29th, 3 1. Your plan is good, and you are more stable and rational. I think this plan will be very competitive, and then it will be difficult to make it big, but it can be done well and made. I think another suggestion is that entrepreneurs are often pioneers. I agree with you just now. MBA has learned a lot, but it is not necessarily useful. So many times entrepreneurs start a business because they don't know, and they won't start a business after you find out. It doesn't matter if you don't read many books, but you are afraid of not reading in society.

Classic Quotations: It doesn't matter if you don't read many books. In society, you are afraid of not reading.

Ma Yun: Pan Cheng, I think so. You won everyone's attention. I think what you lack most may be my observation. Happiness is not a concept, and a concept will never be the core competitiveness of an enterprise. It is very important for any entrepreneur and entrepreneur to always put his smiling face on it. It pains me to look at your face. I am very uncomfortable with the torture of appearance. Appearance can make many people happy, so happiness needs to be displayed. So you show your happiness. You just talked about losing your temper, because men are full of grievances.

Classic Quotations: A man's mind is wronged and inflated.

Ma Yun: Zhao Yao, I think we have just talked about the maturity and feasibility of your whole project, and we agree with you very much. First, you are the most proud of your team, and your team is the most worried. Don't find a star team or successful people to start a business together. It is difficult to start a business together after success. Look for those teams that are unsuccessful at the beginning of their business, eager for success and United. To a certain extent, it is good to invite some talents to invest in you. Especially if you are 35 or 40 years old, you are already rich and successful. I remind you that you don't have to find the most successful person to start a business.

Classic Quotations: You don't have to find the most successful person to start a business.

Ma Yun: Without money and team, you have to rely on relationships. I have no connections and no money. I stood up bit by bit. I believe that relationships are particularly unreliable. You can't do business by connections or cleverness. The most important thing in doing business is that you know what customers need, create value and stick to it. The most unreliable thing in this world is relationship!

Classic Quotations: The most unreliable thing in this world is relationship!

Ma Yun: At this time, I think the most important time for a CEO and an entrepreneur is your greatest wealth, that is, your integrity. If I want to borrow10 million pounds from Xiong Xiaoge or Wu Ying today, I think they will lend it to me within a month if they have money. This is our usual understanding and trust. If I don't know anyone, neither does he. Even if I say100000, he thinks it may not work. Therefore, an entrepreneur must have a group of friends, which you have accumulated in good faith over the years, and the more you accumulate, the bigger you get. Like the wealth in my account, if there are many financial problems, this is the integrity accumulated every day.

Classic Quotations: An entrepreneur must have a group of friends, which you have accumulated sincerely over the years. The more you accumulate, the more you accumulate. Like the wealth in my account, if there are many financial problems, this is the integrity accumulated every day.

Ma Yun: Our last contestant, No.8, Mr. Wu was right just now. You didn't play well today, but I still think your grades are quite good. Sometimes it's like just learning to play ball with Mr. Wu. It looks ugly, it really plays far and the effect is good. But another time when you are really yourself is the most beautiful and attractive time. If you come to the competition today, we will go out to give a speech later, or if we don't have a manuscript, we will definitely read it, which will definitely affect you. So I don't think you need to worry. I think a good thing is often unclear, and what is clearly stated is often not a good thing. I think you have the passion of an entrepreneur. In my opinion, your enterprise is a marketing network and a marketing model. You are a good man yourself. You also stood up in the crisis, and you are always the most beautiful.

Classic Quotations: Good things are often unclear, and clear things are often not good things!

Ma Yun: Of course, I will add it to the number 1 1. It doesn't matter if you don't send me this plan. Send it to me. If you are in marketing, the best concept of marketing is that you are yourself. If you see a lot in newspapers and advertisers, it is not an advertisement. You should have personality. Personality is not a slogan, not a successful study, but the experience of others.

Classic Quotations: Have personality. Personality is not a slogan, not a success, but a failure experience of others!

Ma Yun: Actually, I'm too embarrassed to comment, so I let go of the reasons why people don't choose you. Lin Liren, you don't need us to choose you, do you? I think you are a good marketer and salesman. I think I have a little suggestion for you. You started with 50 people, and your business is doing well and getting better and better, but 50 people left more than 20 people, so an excellent CEO must also be an excellent manager, pay more attention to details, and manage your team from details, so your team will have opportunities for development.

Another suggestion, I think, is that in the future, enterprises should be bigger and bigger, and their speeches should be more practical and detailed. Really great leaders, I think when excellent CEOs and very big leaders are doing very big things, they are very detailed. Small enterprises are big-minded, and big enterprises should talk about details. I think sometimes I have to give you a piece of advice, have a clear goal and understand what you want and what others want, so that you can be single.

The other one, I think, is that you are kind, enthusiastic, humorous and can tell many stories. But when your team leaves you, you should remember that we need Lei Feng, but we can't let him go out in patched clothes. It is very important for them to communicate with you and share their success.

Classic Quotations: When your team leaves you, you should think that we need Lei Feng, but we can't let Lei Feng go out in patched clothes. It is very important for them to communicate with you and share their success!

Ma Yun: Hu Bo, don't be angry when you hear this. Sometimes it's not for this competition. I think if you were my employee, you would definitely be fired by me. There are many reasons. For example, as I said just now, Mr. Xiong has said that you came to the company to raise money, but you didn't get the approval of the company's top management at all. Of course, I showed myself during your speech. I think it's okay for you to show yourself. If so, I can agree with you. If you raise money on behalf of the company, I will definitely fire you for a few minutes. Also, I want to say that honesty is not a kind of sales, not a deep and empty concept, but a real word, bit by bit details. Honesty can't be used for sales and can't be used as a concept, so I think you should know what you want to do and get before you come. I think it's good to be a millionaire sometimes. I think the first bucket of gold you mentioned is quite good, but don't add another layer. Everyone can't hear you clearly. A lot of data is very confusing. According to what you said, your company may be the best Internet company in the world. Please confirm this number before you come back. According to your algorithm, it is 800 million, which is the lowest number among more than 800 million. I want you to figure it out first, bit by bit. I appreciate what is very real in you, and then I will continue to struggle and work hard, and then I will continue to make it bigger, or better yet, it is true.

Classic Quotations: Honesty is not a kind of sales, not a deep and empty concept, but a real word, bit by bit details, honesty can not be used for sales, not as a concept!

Classic Quotations: I admire what is very real in you, and then keep fighting hard, and then keep making this thing bigger. It is better to be real.

Ma Yun: Yu Zhou, I think this is very true. I think you did a good job. I was impressed by the case study just now. You know what you are doing and the process. You were a little nervous when you started talking. When you answer questions in the future, I hope you can learn to answer with a smile in the future. Your idea is very good, but when you are nervous, when you are serious, people often quarrel. My advice to you is to open fewer stores so as to open more. There are not many shops, but they are very sophisticated. Then ask some excellent management talents to help you manage, and ask a good management talent, which is more troublesome. I know nothing about finance either. I'll ask a good accountant to handle it, so that he can figure it out clearly.

Classic Quotations: Open fewer stores, open good stores, few stores, but fine!

Ma Yun: I'll go first. Player number five, I think your idea just now is very good. However, everyone is optimistic about the 3G industry, but there will be many details in the process of doing it. You may not have thought it through. Let's talk about the listing just now. Especially for VC, you must think clearly. I think what you just said is free. My advice is free. It's the most expensive thing in the world. So try not to drift. When you have money, consider free. Don't tell VC that I took your money, so I'll leave for free. Venture capitalists who talk are afraid. Never do business, never get money. You must make money in every business. Free is not a good strategy, it will cost a lot.

Classic Quotations: Free is the most expensive thing in the world!

Ma Yun answered a reporter's question: People will only succeed if they are severely PK!

Classic Quotations: People will succeed only if they are severely PK!

Ma Yun said to himself: (Classic among Classics)

1, "A man's looks are inversely proportional to his IQ". Although this sentence made everyone think that Ma always said that grapes were sour, Ma always proved that this sentence was fulfilled in him. But I feel directly proportional to me.

2. "After so many years of starting a business, I have encountered too many unlucky things, but as long as there is a little good thing, I will make myself very happy, and my left hand warms my right hand."

3. The sentence "If I can succeed in starting a business, so can most young people" is more suitable for strangers around the 1980s. People in this era have never suffered, and even if they have no relationship and financial resources, they try their best to let their children live a better life, so children of this age are often more satisfied. The key to their success lies in whether they can set up their own ambitions.

4. "Today will be cruel, tomorrow will be cruel, and the day after tomorrow will be beautiful, but most people will die tomorrow night." The road to entrepreneurship is very difficult, and the success rate of entrepreneurship is also very low. We understand this, Mr. Ma, thank you for reminding me, and please believe that we are not so easy to give up!

5. "Some people are passionate at the beginning of their business, but the passion comes and goes quickly, so I hope your passion can last for three years and last for a lifetime …" Passions come and go normally, and I think it will die automatically after a while. At this time, the key depends on whether there is any new passion implanted in your body, which is also the reason why I created "Healthy Success".