Leo Burnett is known as one of the representatives of the American advertising creation revolution in the 1960s. He has opened up so many possibilities for American advertising that no one can imagine, and has contributed to the development of the American advertising industry. had an important impact. The following are some classic celebrity quotes about Leo Burnett that I carefully recommend for everyone. Welcome to read and collect them. I hope they will be helpful to you.
Selection of classic celebrity quotes by Leo Burnett:
1. We create advertisements to sell products, but please also remember that advertising has extensive social responsibilities.
2. Anyone who thinks that the public can be fooled and led by the nose underestimates the public; of course, he will not have any great achievements in the advertising circle.
3. Elegant taste, high moral standards, an attitude of being responsible to the public and not using pressure or threats? These things will help you achieve something in the end.
4. Advertising does not have eternal success.
5. Having a comprehensive curiosity about life is still the secret to the success of great creative people.
6. Be loyal to your duties, work hard, love glory and trust your intuition.
7. Any achievements I have enjoyed are entirely due to my high sense of responsibility for clients and work, my passion for achieving perfection at the expense of myself, and my inability to tolerate sloppy ideas, sloppy and careless work. and unsatisfactory works.
8. The best way to save money is to make good use of time, which directly affects our actual expenses and profits.
9. Adhere to the only truth we swear to uphold? Sacred personal integrity.
10. I gradually learned that even an idiot can write a bad advertisement; but to come up with something good, it really takes a genius.
11. I believe that self-satisfaction is to feel that every cent of your salary is earned with your own blood and sweat.
12. A capable creative person will not think that his job is just to make an advertisement or a set of advertisements. He will definitely work hard to understand other factors that affect product sales.
13. I like our company to look like a barefoot agency, always striving to "wear other people's shoes" and put ourselves in others' shoes? It's a hard-working farm, not Farmhouse for leisure and sightseeing.
14. A fun environment can nourish creativity. No one works just for fun, but it does not mean that work cannot be interesting.
15. I think it is the spirit of reaching for the stars that makes many of us work hard for long hours. Wherever we go, let the works fully express this spirit and drive us to give up the good works and only seek the masterpieces.
16. I firmly believe that excellent creative works will always be the central axis of a successful agent’s progress? It was in the past, it is now, and it will be in the future.
17. Insist on not letting expediency replace principles, and never let exaggeration cover up the facts.
18. Creativity gives people life and interest.
19. Even without considering ethical factors, dishonest advertising has been proven to be unprofitable.
20. The works of advertising agencies are warm and completely human. They touch people's needs, desires, dreams and hopes; such works can never be completed on a factory production line.