A person who does not pay attention to small things will never succeed in big things. ——Carnegie

All success in history has been achieved by overcoming the seemingly impossible. ——Chaplin

No matter what you do, as long as you work hard, you will never fail. ——Newton

Those who do not seek lessons from failure will have a long road to success. ——Napoleon

Only turning complaints about the environment into a force for progress is the guarantee of success. ——Romain Rolland

The human mind is amazing. As long as you focus on a certain cause, you will definitely achieve results that will surprise you. ——Mark Twain

Success brings with it a great many faults. ——Bernard Shaw

Achievement is the result, not the purpose. ——Flaubert

Only perseverance can make us successful, and the source of perseverance lies in unswervingly and resolutely taking the means needed to achieve success. ——Chernyshevsky

There is no one in the world who does not pursue success enthusiastically and bravely, and can achieve success. ——Rousseau

The secret of success is to never change the established purpose. ——Rousseau

The sweetest success is known only to those who have never succeeded. ——Dickens

The greatest victory is to defeat yourself. ——Gorky

The most certain hope often results in disappointment; the least hopeful thing will succeed unexpectedly. ——Shakespeare

Strive desperately for success, but don’t expect to succeed. ——Faraday

Discouragement begets disappointment, disappointment begets wavering, and wavering leads to failure. ——Bacon

Don’t boast even a little bit, pride and complacency will lead to overturning. Looking at many things in ancient and modern times, success has been caused by humility and failure has been caused by extravagance. ——Chen Yi

There is only one kind of success - living your life according to your own will. ——Marlowe

Those who cannot gain the trust of others should never try to succeed. ——Gide

Whenever you do something big and you are about to succeed, the hardships are doubled. ——Tao Jue

Argument:

The story of Watson and his son

——Success requires correct guidance

As a parent, Especially as a father, his actions have a great impact on the next generation. The story of Watson Sr., the founder of IBM in the United States, and his successor Watson Jr. is even more illustrative.

When the elder Watson founded IBM, IBM was not making computers. Its main product was drilling machines. When the company's drilling machines occupied a large share of the international market, the younger Watson became a wealthy family. The son, hanging out with some playboys, picked up some bad habits, became a problem boy, and was almost expelled from middle school. Because the old Walson is an upright person, has aided many public welfare undertakings, and enjoys high prestige in society, teachers and old Walson's friends often compare their father and son, hoping that the younger Walson will not damage his father's reputation. This made little Watson's bad habits restrained and he did not dare to slip too far. Later, the old Walson guided the young Walson to develop in the direction he was interested in, allowing the restless young Walson to learn to fly a plane, and risked his life by sending him to join the army and participated in the war against Japanese militarism. Baptized by artillery fire. After several years of rigorous training in the army, little Wollson was finally molded into a disciplined and responsible young officer. After retiring from the army, he joined IBM and continued to improve his business. A few years later, the world's first computer was developed, and when people could not see its commercial value, he made a bold initiative to start production. Computer products. Old Wolfson felt that his son had surpassed him, so he retreated bravely and gave up his seat to young Walson. And Watson Jr. lived up to expectations and built IBM into the world's largest computer company.

Yang Lei’s entrepreneurial story

——Success depends on character

With the launch of Smartphone, CEO Yang Lei has gradually become known to more people.

He was one of the first people to bring "text messaging" to China, and was the first to propose the concept of "the fifth media of wireless entertainment". In the past 11 months, he not only brought Lingtong to profitability, but also increased the company's market value by more than 20 times. In just 4 months, he brought Linktone to the Nasdaq stage and wrote the glory of "the first wireless entertainment stock".

Character determines a person's success. Yang Lei has a very tough character. He will try his best to do something. Even if he fails, he will not be depressed. Based on his experience in running his own company and financing, he does not think it is difficult to go public.

When he first came back in September 1995, the company's market share in China was zero. By July of the following year, the company was already number one in the Chinese market, accounting for 70%, followed by the next five companies. Divided 30. By 1997, Yang Lei had more than 10 million US dollars in business to handle. But until then, he had never been to the headquarters and didn’t know what the product looked like. He is good at explaining a very complicated matter clearly in simple words. People in the circle call him one of "the best salesmen in China".

In more than two weeks of the listing road show, Yang Lei and three assistants visited more than 20 cities in Asia, Europe and the United States, flying 48,000 kilometers, and held more than 100 investment briefings. Negotiated with more than 200 institutional investors. Of the institutions participating in the investment briefing, 90% subscribed for Linktone shares, including 100 from Asian institutions. In the end, Linktone stock issuance was oversubscribed 18 times, and the stock issuance increased from the original US$10 to US$12 to US$14.

The story of "Nordic style" furniture

——Familiarity is the shortcut to success

In the summer of 1993, 25-year-old Danish youth Li Ximeng began to sell furniture in Shanghai Gold mining. But this international student from Fudan University had been struggling for more than half a year and got nothing. When he was desperate, his old classmate reminded him: "Aren't you good at playing the saxophone? Why don't you use it to make a living first?" That afternoon, Li Ximeng was at Carmen Nightclub in Shanghai. I found a job and earned 300 yuan per night performing.

After having enough food and clothing, he began to reflect on the reasons for the failure of his business. He felt that just like he could only rely on playing the saxophone to make a living, he should start from an industry he was familiar with. He recalled that when he had just graduated, he went to Africa to interview a well-known timber dealer. The dealer once said with confidence that the timber in Africa was no worse than that in Northern Europe, but the price of African timber was just not high enough. He quickly found the address of the lumber dealer and sent a fax to the other party, who quickly responded. Then, he called almost all the lumber factories in Shanghai and finally secured a US$2 million contract. A month later, the business was successful and he made a lot of money.

After that, Ximeng set her sights on famous products from her hometown of Denmark. He found that as Shanghai further opened up, more and more foreigners moved into Shanghai, and many families moved to new homes. If high-quality Danish furniture was introduced into the homes of Chinese people, it would definitely fill the gap in the market. He contacted a batch of high-quality samples from Denmark and sent them to Shanghai for trial sales, and the results were satisfactory. Soon, a series of furniture called "Nordic Style" quickly occupied the market in Shanghai and even Beijing, Shenzhen, Dalian and other places. By the end of 2000, Li Ximeng had created assets of 900 million yuan.

It is easy to find gaps in the market when you start working in a familiar industry, and it is possible to achieve success in a short period of time.

Li Ka-shing’s life style and success story

A person who only finished junior high school, a humble waiter in a teahouse, and an ordinary salesman in a hardware factory, after just a few years After years of struggle, he has become a prominent figure in Hong Kong's business community and even the richest man in Hong Kong. This sounds a bit like a fantasy, but it is an outright fact. The person who created this business myth was Li Ka-shing, who was later hailed as the Superman of Hong Kong.

About Li Ka-shing, a Hong Kong newspaper once commented as follows: “The story of Li Ka-shing’s fortune is actually a typical story of a young man’s struggle and success. A young man, with bare hands and a lot of drive, became diligent and thrifty. Be eager to learn, work hard, and create your own career kingdom."

However, Li Ka-shing himself believes that the real reason for his success in his career is "understanding the principles of life." He has given advice to relatives and friends more than once: "If you want to succeed in business, you must first understand the principles of life, because the world's conditions are the University question. Everyone in the world is smart. To make people convincing and like to associate with you, that is the most important thing."

It seems that to be a successful businessman, you must have a shrewd mind. It is not enough, you must also be outstanding in your conduct as a person. In fact, Li Ka-shing's diligence, frugality, simplicity, honesty and his kindness to others (including competitors) laid a solid foundation for his career kingdom.

“Others worked for 8 hours, so I worked for 16 hours. At first, I had no other choice but to make up for my weakness with diligence.”

Li Ka-shing lost his father at the age of 13. From then on, he had to If you don’t say goodbye to your beloved studies, you will prematurely shoulder the burden of your family. His first job was as a waiter in a small teahouse. Every day, he gets up early and stays late at night to serve the guests - pouring tea, sweeping the floor, wiping the table, and is extremely busy. Despite this, during his work breaks every day, he carefully observed and learned how others did business, how to receive customers, and how to close deals.

This arduous working experience made him diligent and capable, and also gave him a superb ability to observe faces, all of which will be of great benefit to his future sales work.

If you don’t have the spirit of hard work and hard work, you won’t be able to do a good job in sales. When Li Ka-shing first started working in sales, he repeatedly ran into obstacles due to his lack of experience. In order to do better than others, he can only "make up for his weakness with diligence". He said: "Others work for 8 hours, but I work for 16 hours." During that time, he had to carry a big bag containing goods every day and travel long distances to sell products door to door.

In the past, when he was working in a teahouse, he was good at understanding the psychology of strangers. Now that he is doing sales, this specialty of his can be put to use.

Once, Li Ka-shing promoted galvanized iron barrels. He went to the middle- and lower-class residential areas to find an old lady to sell barrels, because Li Ka-shing knew that old ladies generally like to visit and chat. If she thinks the iron barrels are good, she will naturally promote them everywhere. In this way, as long as Li Ka-shing sells one, it is equivalent to selling Make a batch. As expected, his promotion was a great success. Afterwards, Li Ka-shing came to the following conclusion: "To be a salesman, you must first be diligent and secondly use your brain."

Another time, Li Ka-shing sold a new product - a plastic sprinkler, and visited several stores , no one cares about it. One day before going to work, he came to a wholesale store and waited for the staff to do sales after work. At this time, the cleaners were cleaning. Li Ka-shing had an idea and volunteered to help the cleaners sprinkle water with a sprinkler. Hearing is false, seeing is true. The current employees who came to work saw with their own eyes the convenience and practicality of sprinklers, and they naturally readily accepted Li Ka-shing's promotion.

It is precisely because of his diligence, agility and accurate grasp of user psychology that Li Ka-shing achieved impressive results in his first year as a salesman - year-end statistics, his sales volume ranked second in the company. 7 times.