How to identify the authenticity of the goods brought by Tik Tok anchor, the following practices provide reference. Take down jacket as an example.

First, find the down jacket brought by the anchor Tik Tok, and take photos to collect evidence. You can go to the anchor Tik Tok store to check the down jacket, mainly to see its origin, the cashmere content of the down jacket, the evaluation of purchasing the down jacket, the brand of the down jacket and so on.

Then go to JD.COM, Taobao and other major shopping malls, take photos and search, see who is more favorable at the same price, and see who has more quality assurance. Finally, make a choice of buying or not buying.