[Classic Review]

Business managers must constantly instill the concept of crisis into their employees so that they understand the difficulty of the company’s survival environment and the possible consequences to their work and life. This will encourage them to work hard automatically and spontaneously.

Huawei President Ren Zhengfei once warned employees: "Huawei's winter is coming soon!" Pratt, the former chairman and CEO of Hewlett-Packard, said: "The glory of the past belongs only to the past, not to the past." In the future. " Corporate bosses feel the crisis deeply, but ordinary employees may not necessarily feel these crises, especially those who do not work on the front line of the market. Many employees are prone to hedonistic thoughts. They think that their income is stable and they have no worries, and their enthusiasm for work is gradually declining. Therefore, it is necessary for business managers to instill the concept of crisis in employees, establish crisis awareness, and rekindle employees' passion for work. At the same time, this also helps employees understand and support some of the helpless actions taken by corporate managers.

Today, with the acceleration of the marketization process, competition in various industries is extremely fierce, and the speed of updating and elimination among various enterprises is getting faster and faster, presenting a dazzling variety of products. scene. While some formerly well-known companies are gradually declining, many little-known small and medium-sized enterprises are flourishing and dazzling. To a certain extent, market competition is actually a cruel competition that allows only advancement and no retreat. Crisis awareness is actually a strong sense of survival. As an enterprise employee, if you are not proactive and cannot recognize the current fierce competition situation, then you are destined to be eliminated by the enterprise.

[Case Analysis]

McCormick is a well-known company in the United States. In the history of the company's development, there has been an economic crisis on the verge of bankruptcy. The founder of the company, W. McCamick, was a leader with a bold personality and full of charlatanism. However, his ideas and working methods gradually lagged behind the times. He made the company so depressed that it later fell into layoffs and layoffs. In a salary dilemma. W. McCamick had to announce a double salary cut for all employees.

But at this time, W. McCamick unfortunately fell ill and died. His nephew C. McCamick succeeded him as leader of the company.

As soon as C. McCamick took office, he immediately announced to all employees a measure that was completely opposite to his predecessor: "Starting this month, all employees' salaries will increase by 10%, and working hours will increase by 10%." It should be shortened appropriately. As we all know, the life and death of our company rests on your shoulders. I hope we can work together and tide over the difficulties."

A few days ago, we had to cut our salary! times, but now the salary has been increased by 10% and working hours have to be shortened. The employees were stunned. They could hardly believe their ears. After confirming that the notice was true, the employees who looked at each other turned to express their sincere gratitude to C. McCamick for his new policy.

In this way, the morale of all employees in the company was greatly boosted, and everyone worked together to turn losses into profits within one year.

The best way to convince fearful employees to feel safe is to help the company achieve its most critical goals. Tell employees that if they don't work hard, there will be no success, no business prosperity, and no jobs.

[Skilled Touch]

Incentive experts believe that employees’ crisis awareness can be effectively established through the following measures.

1. Instill in employees a sense of crisis for the future of the company

Business leaders should tell employees that the achievements the company has made are just history. In a market with competitive incentives, companies may be challenged at any time. There is only one way to avoid the danger of obsolescence, that is, all employees work hard to make the company stronger and always in an invincible position.

2 Instill in individual employees their personal future crises

The crisis of the company and the crisis of employees are connected, so all employees must establish the concept of "everyone is in danger" Crisis awareness, whether it is the company leadership team or ordinary employees, they should always have a sense of crisis. Tell employees "If you don't work hard today, you will have to work hard to find a job tomorrow." If employees develop awareness in this area, they will take the initiative to create a positive working atmosphere.

3 Instill the company’s product crisis into employees

Business leaders must let employees understand the truth: there are many companies that can produce the same products. The product must have its own characteristics. This characteristic lies in the ability to provide customers with special value that others cannot provide, that is, "I have what others don't have, I have the best when others have it, and I have the best when others have it." special".

4. Actively carry out self-competition (skills) and self-elimination (products) within the enterprise

5. Strictly control quality, prevent defective products from leaving the factory, and strictly manage the enterprise< /p>

6. Improve service quality, take every customer complaint seriously, and do not lose the big for the small.

In short, the company can only continue to instill the concept of crisis into employees and let them understand the importance of the company’s living environment. Difficulties and the possible adverse effects on their work and life can effectively motivate employees to work hard automatically.