Copywriting:

1) data processing:

1.

A. Ground media magazines, Internet

B. select, not copy all.

2. Select the appropriate content online for adaptation.

A. Title: Comprehensive reform

B. the first paragraph: write it yourself, 2-3 keywords, hyperlinks.

3. Adaptation and original materials need to be optimized.

4. Deal with multiple keywords in the same article

2) How to optimize the content? -let customers learn something and feel that it is not an advertisement.

1. Add keywords to the title.

A. Each article should not exceed 3-6 keywords.

B. Add absolute link address

2. Several points of text writing

A. Page text size-number 14

B. An article should be between 500 and 700 words.

C core keywords are highlighted in bold, red and italics.

D. Add pictures to the text-use your own pictures.

3. Articles should be recommended to each other-recommended reading+hyperlinks to articles to be optimized or promoted.

3) What to write?

1. Business story

2. Professional knowledge

3. Industry news

4. Customer cases

5. Spreading the corporate culture concept: starting with the company's workplace culture, employee training, external media reports and activities.

6. Excellent employees: We can start with employee growth, employee performance, honor and activities.

7. Rational words: it should be accompanied by pictures corresponding to the enterprise.

8. Management motto: It can be combined with company management.

9. Company advertisements: new product launches, public events and news releases.