Text丨Sanming

“Did you know, Three Kingdoms Killing is now available on Steam.”

“That’s great, it’s a generational memory for countless people. , where can you find a decent game that can be played for several years for just a few dozen yuan? There must be many old players going to Steam to get good reviews, right?"

"No, it has become a 'cool-hearted game' ', with more than 8,200 reviews, only 7% of them have positive reviews. It is now the game with the lowest review rate on Steam."

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Before the article begins. , if you are an old player who has not been exposed to "Three Kingdoms" since 15 years, then please don't worry about how a good "historical" game can be labeled as "pornographic content".

Today’s topic is quite serious.

Generally speaking, a game will still regard players who quit the game as potential users. Such players will return because they like a certain change or version, and they can easily become "true fans" after returning to the game. "For a game like "Three Kingdoms", most players will just backtrack after quitting the game. It even took less than a week for it to become the one with the worst reviews on Steam. This is not Common.

Looking through the black mud of players on Steam, we can also find that everyone's resentment towards "Three Kingdoms" does not seem to be focused on the gameplay content, but on the attitude of the official game board game operation.

Now I have to talk to the old players who have quit the game about the cool operations of game cards in recent years.

In 2018, Adobe announced that it would gradually stop supporting flash, and the web version of "Three Kingdoms Online" also promptly announced that it would launch the "10th Anniversary Edition" of H5. This should have been a happy event for everyone. Good thing.

In fact, the vast majority of players at that time were in favor of the new version of the game, and many old players who had quit the game planned to return. "Three Kingdoms" could have taken advantage of this new look. Opportunity, the classic saying that makes it happen.

The result is that the OL version is about to stop updating, and the data of the 10th Anniversary Edition cannot be interoperable with the OL version. If you want to play, you have to go to a new server and start over.

Although in the end, due to the voices of angry players, Yuka announced that the OL version would not be discontinued. The 10th Anniversary Edition can inherit some of the generals from the OL version, and also launched various rebate activities, which can be used for medium and high-level players. For players, their more precious limited generals, skin data and VIP levels cannot be brought to the 10th Anniversary Edition. To participate in the rebate activity, you need to sign in for a total of one year to recover half of the bound ingots recharged in the OL version.

It can only be said that the more you charge, the more you lose.

In the three years since the 10th Anniversary Server was launched, Youka has found a way to make money for "Three Kingdoms" besides paying directly to purchase generals. It has made many skills with word count and intensity far exceeding Super model generals like ordinary generals can only be obtained through blessing (similar to drawing cards). A praying general often requires players to pay a starting cost of 4 digits for drawing cards. This also dissuades many people who think that just buying a VIP for 10 yuan can get them all. Old players who enjoy new generals.

But even so, in Yuka's heart, the remaining players are still not considered parents.

When the 10th anniversary version of "Three Kingdoms" was launched, there was an event to collect cards and share 200 million yuan. At that time, there were not many players going to the new server, and there were only 10,000 players in the afternoon before the event ended. If multiple people complete the card collection, each person can receive 20,000 yuan (equivalent to more than 200 yuan). This is not a small number in various card collection activities that focus on participation. As a result, in less than half a day, the number of players who completed the card collection reached 500,000. In the end, each person only received 388 Yuanbao. This is thanks to the official who reluctantly paid 4 Yuanbao to make up an auspicious number for the players.

In the official announcement, more than 40,000 people completed card collection in the last 10 minutes. Do you believe it? There are many game companies that treat people like leeks, but there are really few that treat people like fools like Youka.

Last month, players of Three Kingdoms also discovered a BUG. If you @itemname in the chat bar, they will appear in the mall and can be purchased, even some items that have been removed from the shelves, and then they will be available for purchase. It was found that the "Tianlao Order" priced at 100 Yuanbao will become 100 Yuanbao after being purchased, which means that you can spend 100 Yuanbao to buy 100 Yuanbao.

This is not a panic for players to go in and out with their left hand and right hand. "Three Kingdoms" will carry out some cumulative consumption activities every month. This BUG means that players can easily get the unlimited Teng Tianlao Tokens and need to spend 4 All rewards can only be obtained with several digits of RMB, which affects the interests of many heavy Krypton players.

After receiving feedback from players, this well-known bug only resulted in the ban of several accounts in the game card announcement. In order to calm down the situation, the official launched a live broadcast, but the planner who came to the rescue (ID: Changshan) forgot to turn off the live broadcast and insulted the players, which increased the planner's workload and made the players pay the price, causing "Three Kingdoms" to become another wave of ire. .

To this day, there are still many anchors and krypton gold players calling for a boycott of "Three Kingdoms".

Of course, it is no longer news that "Three Kingdoms" is a mess. There are endless bugs, copywriting errors, hiring undercover soldiers, and planning to resell CDK, which makes it well-known in NGA's "Mobile Game Incident" section. Face, I think any normal "Three Kingdoms" player will not have expectations for Youka, a "cool-hearted company".

What is interesting to me is that compared to the reputation of "a flood of bad reviews", except in games, you can see players of Three Kingdoms almost anywhere.

How to touch the DNA of a Three Kingdoms player? It’s very simple. Sometimes you can use a few familiar lines from military commanders in the game to catch up with other lurking “Vietnam players”;

The number of players and popularity may be far less than that of other card game counterparts, but players can always find connections in the similar mechanisms between different games. They "reasonably associate" it with "Three Kingdoms", and then they are ecstatic;

Sometimes even just the word "dominance" can make everyone recall the time when "Sun Zao", "54320" and "A general was killed and he could get a card and be dueled" He can also take cards and his name is - Sima Yi" and other hell jokes, a happy time of persecuting a hot man.

Games, animations, forums, forums, while insulting the game card, everyone revealed their sincere feelings for "Three Kingdoms".

Some time ago, the most stringent ban on games for minors was implemented. In a news report about returning visits to minors, minors who cannot play online games and have no cram school to attend gathered together in the community. Playing board games in the garden, the veteran players must have noticed at a glance that they were holding the Three Kingdoms Slay card.

Not only those born in the 1980s and 1990s, but also have a certain appeal among the players born in the 2000s and 10s who are younger than it through the word-of-mouth and heart-to-heart teachings of generations of players.

It can also be said that even 13 years after its launch, "Three Kingdoms" still has a large number of potential players. It may be a whim of a few social friends meeting to go back to the pit, or maybe a primary school student in the corner of the stationery store. If you find a treasure when you dig out a set of pirated physical cards, it will become a +1 opportunity for players in the Three Kingdoms Kill.

It has tortured people thousands of times, but some people still regard it as their first love. The answer to the question is not difficult to guess - "Three Kingdoms" is really fun.

It is undeniable that its birth is more like founder Huang Kai’s reaction to the foreign board game "BANG!" "A Chinese version of "Three Kingdoms", almost all the gameplay, characters, and card effects of the standard version of "Three Kingdoms" can be found in "BANG!".

However, Huang Kai cleverly integrated allusions to the characters of the Three Kingdoms into the gameplay of "BANG!". The intrigues between the lord, loyal ministers, rebels, and traitors perfectly fit the stereotype of the Three Kingdoms in our minds. , after the military war chapter, classic cards inspired by the Battle of Red Cliff such as wine, attribute killing, iron chain chain, and fire attack appeared, and a "Three Kingdoms Killing" with a more Three Kingdoms flavor took the stage to compete with "BANG!" 》The second part takes a completely different route.

Excellent localization and more interesting gameplay improvements have made the "Three Kingdoms" popular.

As for Tianhu's start, but ended in a mess, "Three Kingdoms" failed to fulfill its promise of prosperity, we can only say that - Liangxin Enterprise's game card has carved out this "deep credibility" "Hei", players really can no longer fill it with love.