I am just getting started with product development. I saw in an article that the great master Zhang Xiaolong said that everyone who makes products should read "The Biography of Stephen Jobs", so I put it on the book list without hesitation.

I started this article because I didn’t want to leave anything behind after reading it. I wanted to record some of the wonderful passages in the book, passages that are inspiring for my own product learning.

(Because I didn’t have the idea of ??starting this reading note before, and I didn’t seem to take much notes after reading the first part... I just read it as a novel - so I will record the first part, and the later parts will be divided into chapters. Records)

Mike Markkula:

Regis McKenna:

Xerox PARC

(Jobs looks at Xerox PARC When scientists showed him GUI, desktop concepts and other research results:)

"Great artists steal inspiration"

(Xerox failed to make good use of the research successes of their scientists - such as GUI , mouse, desktop concepts, etc.:)

(Atkinson implements the overlapping effect between windows on the screen:)

Chapter conclusion:

This chapter The main story is that although the Apple II sold well, it was regarded as Wozniak's masterpiece. Jobs urgently needed his own products, including the Lisa project. The initial development of the project did not satisfy Jobs. satisfy. Until a key figure, Bill Atkinson, who had Woz's creative genius and Jobs' passion for product excellence. He later convinced Jobs to pay attention to the research progress of Xerox PARC, which allowed Jobs to see advanced concepts such as GUI, keyboard, mouse and desktop for the first time, and also allowed him to find the product he had always wanted to create. With Atkinson's help, Jobs was able to achieve his goals faster and more efficiently, but his interference in the management of the Lisa project also widened the rift between Jobs and management.

Chapter summary:

The boss of Apple has turned many people into millionaires. The 25-year-old Jobs has a net worth of more than 200 million U.S. dollars, and later became a CEO. On the cover of Time magazine. However, behind him who has achieved both fame and fortune, there are some people who have been with him from the beginning, but in the end did not get any options. Kottke is one of them. However, after becoming a rich man, he did not change his living habits, and of course he did not become philanthropic. He was still a child of the counterculture.

There has been no update for almost a month... I have been too busy recently, and I have been working overtime for more than a month - Of course, there is also the element of laziness on my part, so I take a good rest when I have time, even on the computer Too lazy to open it. However, the happiest time to read is when taking the subway and eating breakfast every day at work. I also finished reading the book yesterday. The first feeling is that I still have something to say. I will update an article about my thoughts after reading and talk about some of my feelings, so In this article, I decided not to describe the chapter summary, but only to write down the sentences or paragraphs that I personally feel good about, so that I can review them later.

A fiery memo from Raskin evaluating working with Jobs:

Terry Bull, a designer on the Mac team, explained to Hertzfeld, who had just joined Jobs’ “Reality Distortion Stance”

Mac Design Atkinson’s description of Jobs’s dichotomous evaluation:

A description of these extreme behaviors of Jobs:

Jobs’ understanding of minimalist design

Designer Lin May’s evaluation of Jobs’ design philosophy:

Jobs’s obsession with end-to-end design:

Jobs’s performance when convincing Sculley to come to Apple to manage the company:

Sculley felt like someone was going to him He was punched hard in the stomach. He had nothing to say but acquiesce. "He had an extraordinary ability to always get what he wanted, to judge a person well and to know what to say to win that person over," Scully recalled. "Four months Then, for the first time, I realized that I couldn't say 'no'."

Jobs and Ledes had different understandings of personal aesthetic tastes

Jobs' treatment of Amelio and his treatment of Sri Lanka. Cali's process is very similar

Regarding Jobs deceiving Amelio about selling his stock:

A description of Jobs's extreme dichotomy:

Jobs One of the motivations for deciding to stay and help Apple:

The first thing Jobs did after rebuilding Apple was to eliminate compatible machines:

A description of what not to do:

“Deciding what not to do is just as important as deciding what to do,” he said, “and that’s true for the company, and that’s true for the product.

”

Ivor’s views on simplicity:

Ivor is one of Jobs’s favorite Apple designers and is highly respected by him, but he still feels hurt by Jobs’s character:

Mike Markkula’s famous quote:

Jobs’s obsession with retail store glass also reflects his obsession with advanced technology:

Jobs’s Before announcing that Peake was acquired by Disney:

Cook’s evaluation of Jobs:

A philosophy of Jobs’ life:

Jobs’ views on Android:

Jobs’ wife, Powell, commented on Jobs:

“Like many people with extraordinary talents, he was not equally good in all aspects. ” She said, “He has no social graces and does not put himself in other people’s shoes, but he is highly concerned about how to bring out the role of humanity, empower people, how to make human progress, and create the right tools for human beings to pursue progress.

”

Jobs on handing over the CEO position:

Jobs pursues end-to-end control:

Excerpts of Jobs’ original words: