Born in Wan (now Nanyang, Henan) in the Spring and Autumn Period, the year of birth and death is unknown. A famous politician, strategist and industrialist in the late Spring and Autumn Period. Later generations called it "Shangsheng". He was born in poverty, but he read widely and had a deep understanding and interaction with Chu Wanling's style of writing. Dissatisfied with the political darkness of Chu at that time, non-nobles were not allowed to enter the official, and they went to Yue to assist Gou Jian. He helped Gou Jian to prosper the State of Yue and destroy the State of Wu. He retired, put on a white robe, went out of Gusu with his teacher, and went boating between the five lakes and seventy-two peaks. During this period, he became rich in business three times and distributed his wealth three times. His name is Tao Zhugong, the originator of Confucian businessmen in China. The reputation of the world: "loyalty is the country; Wisdom protects the body; Get rich in business and become famous in the world. " Fan Li's military purpose: if you are strong, you should guard against arrogance and be prepared; Weak is dark and strong, waiting for an opportunity to act; Make good use of soldiers to take advantage of the virtual gap and win by surprise. Be praised and used by future generations. Fan Li's famous economic thought: "Persuade agriculture and mulberry, do business to accumulate grain", "run both agriculture and flour", "if business is unprofitable, it will be over", "if things are settled, there is no shortage of closing the city, and there is also a way to govern the country." "Summer is the capital, winter is the capital, drought is the capital of the ship, and water is the capital of the car." So far, it has positive practical significance for modern economic construction. Historian Sima Qian said: "Fan Li has been honored to move three times." ; There is a saying in the history books that sums up his life: "keep pace with the times and don't complain about others"; The reputation of the world: "loyalty is the country; Wisdom protects the body; Get rich in business and become famous in the world. "
Business Training in Tao Zhugong
Can recognize people. Knowing people's good and evil, accounts are not responsible.
It's acceptable. Treat each other with courtesy and have more contacts.
Can settle down. A merchant is seriously ill when he hates the old and loves the new.
It can be rectified. The goods are neat and eye-catching
Can be agile. He who hesitates will accomplish nothing.
You can collect accounts. Be diligent and walk more lines.
Can use people. Because there are only four uses, everything depends on it.
Arguably. There is a way to make money, which is ignorant.
Can handle goods. If the goods are not expensive, the loss will pass.
Know the machine. Sell and store at any time and you can be called a famous philosopher.
It can increase the speed. Practice must abide by the law, and personal feelings are innate.
Can transmit numbers. Be generous and tight, and act according to your own discretion.
Eighteen laws for doing business in Tao Zhugong.
Be diligent in business, not lazy, laziness will waste everything.
Accept it with an open mind and don't be grumpy, which leads to less transactions.
The price should be clear and not vague. If it is vague, there will be more disputes.
Check the accounts, don't slack off. If you slack off, your capital will stagnate.
The goods should be sorted out, not sloppy, and it is not easy to check if they are sloppy.
Cashiers should be careful not to be careless, carelessness will cause many mistakes and omissions.
Do your duty when you are in trouble, and don't slack off, because it will suffer greatly.
Be frugal in spending money, not extravagant, for extravagance will exhaust your money.
Buy and sell at any time, don't delay, delay will miss the opportunity.
Know someone when you owe money, and don't abuse it, or you will lose money.
Distinguish between good and bad, don't confuse them, confusion will consume a lot.
Employers should be square, not skewed, so it is difficult to entrust.
The goods should be inspected face to face, not abused. If they are abused, the quality and price will be very low.
Be clear about your money and accounts, and don't be confused. Confusion will do harm to your life.
The main mind should be calm and don't act rashly, which will cause more trouble.
Do things carefully, not rough, rough will lead to defective products.
Speak according to the rules, don't be impetuous, impetuous will cause many accidents.
Tao Zhu's "Twelve Commandments" for Getting Rich
Don't be stingy, don't be vain, don't be indecisive,
Don't argue, don't be lazy and don't be stubborn.
Don't take it lightly, don't be greedy for merit, and don't compete for interest.
Don't be thin, ignorant and stupid.
Tao Zhu's five-character business motto: Heaven, Earth, Man, God and Ghost.
Heaven: innate wisdom, the foundation of doing business;
Land: cultivate for the day after tomorrow, relying on integrity;
People: for benevolence and righteousness, know how to choose, and pay attention to "a gentleman loves talents and takes them properly";
God: be brave and strong, be bold when something happens, and dare to rush and do it;
Ghost: Smart and flexible, it can "turn hands into clouds and cover hands for rain". period
Be sure to promise, don't delay, delay will lose credit.
Shang Sheng Tao Zhu Gong's "Three Strategies"
First, the "three schemes":
Man's plan
Choose the right person, loyal and treacherous. Be careful in big things, and you will suffer greatly in vain.
Don't be impatient with others, violent transactions are rare.
It's none of your business, impetuous and spoil the broth. Harmony between words and deeds can make money.
Work diligently, be lazy and waste everything.
Shimou
If you spend money frugally, extravagant financial resources will fail. Works should be refined, coarse and inferior. pay
Be accurate, be careless and break your promise.
Deal quickly, which delayed the opportunity. Purchasing should be strict, and excessive purchasing should reduce the price. cashier
Be careful, there are many mistakes in doodling.
Wu Mou
The pros and cons should be clear, and confusion consumes a lot. Put things in order, but it is difficult to check them loosely. price
Be clear, vague and controversial.
If you owe money on credit, you will be judged and you will lose. Clear accounts, chaos will lead to health problems. audit
Diligent and lax principal.
Second, the "three strategies":
Commodity, price and market
The principle of accumulation, things done, high and low trials, interest-free money.
Fan Li's "three strategies" are the principle of accumulating wealth, which he summarized as three points: completing things.
, judge whether it is expensive or not, interest-free currency. It means that the quality of goods should be perfect and attention should be paid to it.
It means the law of price change, don't let the currency stop flowing.
Things are the core of "Commodity Brief". He said: "Physical trade, but
Don't stay with the food, no one dares to stay expensive. "
Judging the price is the core of the price strategy, and the price problem is quite complicated. Mainly Fan Li.
Emphasize: "On its surplus and shortage, it is expensive and cheap." Expensive is cheap, cheap is cheap.
It's expensive. As expensive as dirt, as cheap as jade. "Fan Li said is the price principle.
, is the surplus and shortage of commodity supply and demand; He pointed out that the price was changing.
The extremes meet, "as expensive as dirt and as cheap as pearls and jade" is Fan Li.
Famous sayings of running a business.
On capital operation strategy in "City Briefing". Fan Li's "interest-free currency" means commodity.
Things and funds should be kept circulating. He said, so "money is needed."
Walk like running water. "Money is money, money is spring water, a steady stream, and even a big exchange.
The way to great cause!
The difference between large enterprises and small enterprises:
Small businesses are also beneficial to those who are already beneficial to others; It's good for yourself and good for others.
, big business also; It is beneficial to others, but not to those who have no interests; Damage the interests of others
Those who benefit are profiteers.
Doing business with big businessmen is like Yi Yin and Jiang Ziya running the country; granddaughter
Son, Wu Qizhi is fighting; Shang Yang's political reform; His profound knowledge and Taoist thought
Is it a generation of fantasy and fallacy, with lofty spirit and brilliant realm?
What can proverbs achieve?
Generally speaking, the knowledge of the world, regardless of success or failure, does not debut and skill.
Big category. Tao is a river and art is a boat; Tao is a rudder, and technique is an oar. There is no river to transport.
Boat, it's sad to have no boat. Without rudder, there is no direction, and without paddle, there is no power. therefore
Tao is the direction and technique is the method; Tao is the law, and art is the policy. Explorer, Tao
Just one thing, Han Shu Wenyi Yunzhi: strategy, correctly defending the country, using the army strangely, making plans first.
Then fight, the strategy of the world, whenever applied to anything, when to plan, when to plan.
, people beg these three. Tao Zhugong wrote that Tao Zhu Shang Jing had eighteen methods, which were divided into three schemes.
The three strategies are: people seek, things seek, things seek; The goods are slightly, the price is slightly, and the market is slightly;
These three strategies are the essence of Tao Zhu Shang Jing's Eighteen Laws.
"The two powers are mutually harmful!"
"When it's okay, be alert like something to avoid unexpected changes; Occupied
Only when it is as still as water can the danger in the game be eliminated. "
In the process of doing business, or in daily life, if the interests
If the two sides are unbalanced, then there will be contradictions and conflicts. If contradictions and
Without a reasonable solution to the conflict, no one will finally achieve his goal.
. Giving is the best way to solve this contradiction reasonably. Through this
Law, to solve the balance of interests of all parties, and finally achieved the goal of taking.
.
It is absolutely impossible to be bold. A successful businessman, first of all,
To understand the essence of business ethics, we must be good at sizing up the situation, being good at communicating contingency and being good at coping with emergencies.
We should also be good at contacting people of all colors, reconciling various contradictions and distinguishing between good and bad.
Transshipment goods, Shang Lue price, expanding market. Only in this way can we do business at sea.
Be invincible!
The highest state of chess is draw! The profit rate is just taken, not the big business.