1. What is not simple? Being able to do simple things well every day is not simple; what does it mean to be not easy? Something that everyone recognizes as very easy. Do it very seriously, it’s just not easy. 2. If you insist on improving by 1% every day, your work level will double in 70 days. 3. In the final analysis, enterprises are people, and management is ultimately about leveraging force. 4. As a leader, you can not know the shortcomings of your subordinates, but you must know the strengths of your subordinates. 5. The most priceless thing in the world is the human heart. To win the hearts of others, you can only exchange your own heart. 6. An entrepreneur cannot only have two eyes, he must have a third eye. One eye should be used to focus on internal management to maximize employee enthusiasm; the other eye should be used to focus on market changes and plan innovative behaviors; the third eye should be used to focus on national macro-control policies in order to seize opportunities and develop ahead of schedule. . 7. Give users unexpected surprises. 8. Conduct repeated research beforehand and be cautious; once a decision is made, it must be implemented resolutely without ambiguity. 9. In the new economic era, what is the magic weapon to defeat the enemy? The first is quality, the second is quality, and the third is quality. 10. The market is compared to a piece of cake. We do not go too far to seize share in the existing market, but to create another market, that is, to make another cake - to make another cake for exclusive use. 11. To dance with the wolf, you must become a wolf yourself, and become a "super wolf". 12. Defective products are equal to scrap. 13. We are not "prepared for danger in times of peace", but "prepared for progress in times of danger". 14. Everyone is the center of responsibility, power and benefit. "Everyone is a manager, everyone is a boss" to release everyone's potential. 15. If I can survive the harsh environment of winter, maybe I will be the most beautiful in spring. 16. Always be cautious and always walk on thin ice. 17. Sell credibility, not products. 18. The capable are promoted, the mediocre are demoted, and the mediocre are given way. Whoever damages the company's brand will lose his job. 19. Focus on the key points and improve them repeatedly. 20. What is the core competitiveness? I think it is the ability to win user loyalty in the market. 21. The position must be controlled, the promotion must be competitive, the expiration date must be rotated, and the last position must be eliminated. 22. It is not your responsibility if the quality of your subordinates is low; but it is your responsibility if you cannot improve the quality of your subordinates. 23. Saying it does not mean doing it; doing it does not mean doing it well. 24. Be loyal to your employees, and they will in turn be loyal to you; be responsible to your employees, and they will in turn be responsible to you. 25. Those who have the same desire above and below will win. 26. In the Internet era, the key to business survival is speed. 27. Play chess and find a master. 28. Produce one generation, develop one generation, conceive one generation. 29. A reporter asked: "What role should you play in the enterprise?" Zhang Ruimin replied: "First, you should be a designer; second, you should be a pastor." 30. To revitalize an enterprise, first revitalize people. If everyone's potential is unleashed, everyone will be a Pacific Ocean and a Himalaya, as big, as deep, and as high as they want. 31. All successful companies must have a very strong corporate culture and use this corporate culture to bring everyone together. I don’t know how many things have changed in a company that has been around for hundreds of years, but its corporate spirit has remained unchanged for hundreds of years, which is very telling. Therefore, corporate culture is the corporate spirit, and the corporate spirit is the corporate soul. If this soul is everlasting and evergreen, the enterprise will exist forever. 32. The OEC management model of "Every day is done, every day is done, the day is high", which means to comprehensively control and clean up everything done by everyone and every day, so as to achieve "Every day is clear and every day is completed, and every day is high "Qing Ri Gao", every day's work is completed every day, and the quality of every day's work is slightly (1%) improved. (Every day is completed to solve the basic management problem; every day is cleared and the day is high to solve the speed problem). 33. Everyone is a talent, and horses are not horses. Give every talent who is willing to do something a stage to display their talents. 34. Fight a value war, not a price war. 35. Deny yourself and create a market. That is to deny yourself before others do. 36. One of the important tasks that leaders need to complete is to predict changes and plan for the future. And to do this, leaders must have insight and trend analysis skills. 37. The unchanging law of the market is that it is always changing. "It changes, it doesn't change, it changes." The Book of Changes says this. 38. There are only off-season thoughts, but no off-season market. 39. Always be one step ahead of your opponents. 40. I would like to answer you by quoting the famous saying of Roosevelt, the only four-term president in American history: "The only thing we fear is ourselves." 41. High standards, refinement, and zero defects. 42. It is difficult for an enterprise to become strong, and it is even more difficult to maintain its long-term prosperity; what is important is not individual people or some people, but all personnel, that is, every cell must be full of vitality. 43. "Catfish effect" - that is, through the internal competition mechanism, everyone's vitality is activated. (Norwegian folklore: It is usually difficult for fishermen to return to port alive when catching sardines. Occasionally, a ship was found with all the sardines returning alive. The secret turned out to be a catfish in it. Its existence made the sardines frightened, and they fought left and right, but the result was that all the sardines returned alive. saved lives). 44. I have what others don’t have, I have excellence when others have it, and I am strange when others have excellence. 45. Customers’ problems are the topics we develop. 46. ??There is no perfect product, but there is 100% service. 47. Seeking talents, recognizing talents, accommodating talents, utilizing talents, nurturing talents, nurturing talents, protecting talents, and generalizing talents are the "eight talents".

Enterprises must care about, understand, respect and care for people, that is, treat people as "human beings" rather than "non-human beings". 48. There is no trivial matter in management. "The difficult things in the world must be done in the easy way; the great things in the world must be done in the details." (Laozi said) It can be said that "success depends on the details, and failure depends on the details." 49. Slope Sphere Theory: The position of an enterprise in the market is like a sphere on a slope. It needs to strengthen internal basic management in order to generate strong stopping power. Otherwise, the sphere will definitely roll downward. 50. Whether the leader is present or not, the company will still operate well.