The profit model is high-quality service plus superior food quality

Obviously Haidilao’s products are differentiated. The hot pot market is a monopolistic competitive market. How? The key to obtaining excess profits is to maximize product differentiation

The differentiation of Haidilao is reflected in several main aspects: 1) The best service quality in the industry, whether it is the waiters or the leisure and entertainment during the queue Basically, there is no other hotpot chain in the industry that does such a good job. 2) The variety of dishes is also at the upper level of the industry. As a large hotpot (I say this compared to the small hotpot like Doulao), there are many Dishes that are only available in the small hot pot

This classmate is studying micro-bar. If you look at the short-term producer graph of the monopolistic competition market, you will know that in the short term, the curve of the monopolistic competition producer is the same as that of the monopoly market. , there are excess profits, but according to the concept, the market will be completely competitive in the long run. How to maintain monopoly profits for a long time, we must continue to maintain the differentiation of our products, so for Haidilao, we must continue to improve services In addition to quality, we also need to add unique dishes and so on

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