Advertising is a way of promotion. Advertising can select specific target users and advertising content on digital media trading platforms, media acquisition online advertising platforms or network account system platforms based on advertisers and advertising content. Area, using three forms of text, pictures or videos, to accurately deliver ads to users.

Based on the demand for advertising coverage and comprehensiveness, integrated marketing agencies have emerged. Advertising companies can decide whether to choose full-network marketing or single-platform marketing based on their own actual conditions and are result-oriented.

Extended information

Advertising will use a "combination punch" to reach target consumers, because different media channels can play different roles and achieve different purposes: for example WeChat Moments ads can not only help public accounts add fans, but can also gain a lot of messages and likes from consumers; after formulating this set of combinations, most of the work before advertising is completed.

Different advertising forms require the production of corresponding advertising materials. For example, if Baidu search ads are placed, corresponding copywriting and URLs to be redirected must be written; if Youku pre-roll ads are placed, then Just make a 15-second or 30-second video.

Baidu Encyclopedia-Precision Advertising