2. New brand: economic confidence+institutional confidence = cultural confidence.
3. New mode, new channel, new brand, a new consumption era is coming.
4. From the brand agent to the customer spokesperson.
5. The brand is based on trust.
6. The brand may be a bit expensive, but the cost of being cheated is higher.
7. Time has changed, and we should study more methods; When the times are changing rapidly, we should study the underlying logic more.
8. There are only two kinds of business in this world: product business and traffic business. The product business is making things, and the traffic business is selling things.
9. The traffic ecology is the first: the commercial real estate industry ~ "one shop for three generations", consumers raise businesses, do business offline, and the traffic cost is high. With the advent of the Internet era, a large number of users gather on the Internet to look up information, buy things online, and there are many people who buy things, but few people sell things. At this time, "of course, there is no difficult business in the world." Doing business online has low traffic cost.
10, supply and demand determine commodity prices, and commodity prices determine resource costs.
1 1, the second opening of flow ecology:
Online and offline traffic balance platform: new retail
(1) Public domain traffic is like tap water. If you pay, you will get it. Stop (offline shop) without paying.
(2) Private domain traffic is like well water, which is expensive to drill and free of charge (WeChat group, starting from maintaining the relationship between content and people, goods and people, information and people, and people).
The basic logic of private domain traffic is that those users you directly own can be obtained repeatedly at low cost or free of charge. Because of initiative, it can be repeated; Because it is free, it is meaningful to drill wells.
12. The great value of private domain of big consumer brands lies in that they are not for selling things, but for reaching users, listening to feedback, improving marketing strategies, improving channel strategies and even changing product forms.
13. How can I have my own private territory?
-Privatization, repurchase rate and referral.
14, what is the purpose of privatization?
The purpose of privatization is to dilute the increasingly expensive first-time customer acquisition cost with repurchase rate. But privatization brings more than just the repurchase rate. It also brought a "referral".
15, what peers do is not service but obligation, and they should treat customers with the ultimate service. Only the ultimate service can bring "referral".
16, three referral methods: grouping, splitting and bargaining.
Topic: Cross-border overtime in 2022
(1) specialization: You know what I'm doing, but you just can't. Specialization is the ticket to this overtime.
(2) Branding: When consumers search for your brand on the platform, instead of category, you get a premium.
(3) Localization: The so-called globalization means the localization of each country.
The winner of this competition is not a better "cross-border seller", but a real "global brand".
17, where the world is torn, there will be a round of crazy growth.
For example, teaching and training has at least nine transformation directions.
Adult education, quality education, science education, teacher-enterprise cooperation, family education, camp education, intelligent hardware, educational technology, live video.
18. where are the opportunities brought by the anti-monopoly of the internet industry in China?
The third time in the flow ecology.
Now, WeChat can open Taobao links, and Ali began to support WeChat payment.
What does this mean?
This means that the platform barrier has been opened.
A large number of small companies will grow wildly under the turbulent flow of people. The "water level" of the Internet platform will gradually level off.
Flow is like water. Every time it gets through, it will irrigate countless entrepreneurs. In 2022, the traffic ecology is opening up the public domain and private domain.
19, gradual change is a small opportunity for big companies; Mutation is a great opportunity for small companies. In 2022, the platform barrier was broken and everything grew wildly. Will you become your professional player?
20. Teacher Wu Bofan has a famous saying: Blind spots are not terrible, but blind spots are terrible. The so-called blind dimension is a new dimension that you may not notice.
2 1, there are no people who don't work hard in this world, only those who don't suffer. You don't feel hard, someone has to carry the burden for you.
? What is the power of evolution?
The power of evolution is to deal with the ultimate "willfulness" of natural selection with a lot of "random" things in the face of change.
Constantly evolving. Growing like crazy.