As the owner of a physical store, you should first have the overall thinking. If the business is not done well, it is not just a problem of one person or one point, but the whole system appears and there is a problem. The operation of a physical store is like a sophisticated device. No matter where something goes wrong, the whole equipment will not work normally. Therefore, if you want to do a good job in a physical store, you must first have a holistic thinking.
An operating system is composed of n small systems, and there must be slack. In the process of our operation, we must always supervise. The purpose of supervision is to finish the work best and ensure the quality. Supervision is essential. When the time reaches a certain level, the small system will have the risk of rupture, so some countermeasures should be taken in advance to face the unknown risks. At this time, there is the saying of spare tire, which can not only minimize the loss, but also make the workflow normal and uninterrupted at the critical moment. In the operation of physical stores, we must pay attention to supervision and spare tires. With the awareness of convergence and implementation, physical stores will basically not have much problems.
Marketing means is the most important in any operation, and marketing is also a common problem. All marketing is for sales, and the first purpose of marketing is drainage. There are certain methods and routines for drainage, such as buying gifts and discounting. However, this method is so common that Bian Xiao won't talk about it. Bian Xiao mainly talks about another way of drainage, drainage on the third-party flow platform.
Like the most popular third-party community now, short videos and live broadcasts can be used. For example, communities are distributed in all parts of society and around us. We can acquire customers, maintain customers and promote secondary consumption by forming communities. Short videos spread quickly and are recommended by some acquaintances. As long as your customers forward, this fission is very fast and the traffic is very large. Therefore, you must make good use of the short video of the physical store. Its transmission speed, drainage and product ID are unparalleled.
Live broadcast is the hottest thing after the arrival of 5G this year. The live broadcast is interactive, the conversion efficiency is greatly improved, and there are more and more live broadcast apps. In the future, most physical stores will do live broadcasts.
After it reaches customers, it is necessary to locate the target group of goods through single product activities, membership or refined directional activities, capture customers' minds, contact the target group in a rhythmic, frequent and all-round way, and then print a suitable keyword in their subconscious to make them interested in this product containing keywords.