In this video, Li Shanyou tells why he wrote the book The Second Curve, and also tells the core idea of this book, and why he has been focusing on innovation for eight years.
He said that he had a dream of being a teacher since he was a child, but he never knew when he would become a teacher. It was not until 20 1 1 that he failed to start a business (in fact, he sold the company) and went to China Europe Business School as a professor in the entrepreneurial camp, and his dream of being a teacher was realized.
After he became a teacher, he began to talk about innovation and never talked about entrepreneurship. After speaking for several years, he found that case teaching alone could not solve all the problems of entrepreneurs.
In order to find this answer, he went to Stanford University as a visiting scholar for a year, and the whole family followed him. In fact, he didn't find the answer either.
But in this year's visit, it provided a lot of inspiration for his research. So he began to study and look for the law of enterprise development and decline, and the second curve theory came into being.
Through in-depth research and exploration, he put forward Zhe Ke Thought, broadened the boundary of thinking, and put forward innovative thinking modes and practical methods.
In his book, he helps enterprises and individuals to go through complex puzzles, cross the second curve of career and life, and build a sustainable growth engine.
Concepts such as "first curve", "discontinuity", "second curve" and "classified innovation" give us a new understanding of innovation.
A new branch can grow from the first curve, which is typing innovation.
When the market growth of enterprises or individuals begins to slow down, the layout of the second curve should be started.
Find and break through the breakthrough. A ten-fold change in a single factor in any field is the breaking point.
After finding the breaking point, sticking a single element from the first curve and recombining it can form a second curve innovation. ?
After finding the second curve, it is possible to break through this breakpoint by investing more than ten times.
This breaking point is the threshold.
Business 99% is also 0, business is not a percentage, and business is either 1 or 0.
Wang Xing, Bezos and Jobs are all examples of combinatorial innovation. ?
Jobs said: Innovation is not doing new things at all, innovation is combining the original things.
Smart phone is to transfer the technology in the computer to the mobile phone, forming the Apple mobile phone.
Don't sanctify innovation, innovation is reorganization.
Elon Musk's example of disassembling batteries to reduce costs is a good example of combinatorial innovation.
Many people will say that the future will change, but Bezos said that I want to ask what will remain unchanged in the next ten years, so that if I can stick to something that will remain unchanged for ten years, I can take it as a strategic fulcrum, stick to it, and be friends with time, so that I can form the core elements and find hidden secrets.
Usually everyone is willing to make efforts in many aspects. In fact, it is great to do one thing to the extreme.
Be sure to find out which field your business focuses on.
When we found the model, we kept grasping it in order to make a force big enough to break through it.
What is the essence of strategy? The essence of strategy is choice.
How to choose? Give up nine and take one. Choosing one out of nine is not to remove nine bad products, but to remove nine good ones and keep one.
It's not easy.
What is a good strategy? The opposite of a good strategy is also a good strategy, a good strategy.
People always overestimate the changes in one to two years and underestimate the changes in three to five years. In fact, it may take three to five years to break through that breaking point.
Is there any unmet need to cut in and make it a miracle?
But it needs technological evolution and upgrading.
The first rule of starting a business is that it is better to be different than better. This is misplaced competition.
The above new knowledge needs constant practice, thinking and summarization, so learning is a process of constant learning, thinking and summarization, and people will be limited by their own cognitive boundaries, so only by improving their cognition can more people be influenced.
Great people have their own reasons.
God has given me the ultimate useful talent. I think I am, I study, I study, I do, I enter.