Gree should start with a bet between Gree helm Dong Mingzhu and Xiaomi Leijun. 20 13 12, at the 14th China Economic Person of the Year Award Ceremony, Lei Jun and Dong Mingzhu had a heated debate on the development model, and placed a sky-high bet of 10 billion yuan. Lei Jun said that Xiaomi's turnover will surpass Gree within five years. If it exceeds, Lei Jun hopes that Dong Mingzhu can compensate himself for one yuan, and Dong Mingzhu will respond with domineering. If it exceeds, he is willing to pay 65.438 billion yuan. Dong Mingzhu once boasted that "Gree makes mobile phones and kills millet in minutes".

After brewing for one year, Gree mobile phone was officially announced for sale at the Gree Electric shareholders' meeting in June, 20 15 at the price of 1600 yuan. Because the appearance, processor and camera configuration are not dominant compared with other brands of mobile phones in the same period, and because the boot screen is Dong Mingzhu, consumers did not pay the bill. Subsequently, in 20 16, 20 17, and 20 19, Gree successively launched the second and third generation mobile phones, and the sales volume has been unsatisfactory. According to media reports, in the end, Gree's first-generation mobile phone sales were fixed at 654.38+million, while the second-generation mobile phone only sold 25,000 in two years.

According to Liu Buchen, a well-known household appliance industry analyst, mobile phones can't open the market for five years, and the general rational choice is to quit the mobile phone market. Gree's insistence on making mobile phones has a lot to do with Dong Mingzhu's personal will and indomitable character. "Dong Mingzhu is very confident in Gree manufacturing, so there will be a gamble of 654.38+0 billion yuan. She really needs to prove that she can do some new business besides the air-conditioning business left by the Zhu Jianghong era. " Liu Buchen told reporters.

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Gree mobile phone changed its name to "Dasong"

A few days ago, Gree's first 5G mobile phone was quietly put on Gree Mall, but this time it was called "Dasong 5G mobile phone" instead of playing the brand of Gree.

Gree brand mobile phone has been quietly renamed. Will Gree mobile phone play again in the future? In this regard, Gree Electric said in an interview a few days ago that the launch of 5G mobile phones is a deployment at the group level, and the change of Gree brand to Dasong brand is to better push Gree's secondary sub-brands to the front desk.

Dasong 5G mobile phone is equipped with Snapdragon 765G processor, supports 4-band dual-mode 5G full netcom, and has a built-in 6.8 1 inch perforated screen (resolution 1080×2400) and a 5000mAh battery. 6GB+ 128GB version is 2699 yuan, and 8GB+256GB version is 2999 yuan.

However, after Gree's mobile phone was renamed, the sales volume was still poor. Up to now, the total sales volume of Dasong 5G mobile phones in Gree Mall is only 760 units.