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Why is Morris called the father of modern design?
Morris,/kloc-an outstanding British designer and artist in the second half of the 0/9th century. His proposal is:

(1) advocates the close combination of plastic arts and product design, and tries to add luster to traditional handicrafts with the help of artists.

(2) He attached importance to the arrangement, development and promotion of traditional handicrafts.

(3) From the standpoint of developing handicraft design, Morris opposed the abuse of machine production and the strangulation of human nature by industrial society, and believed that the industrial revolution brought a series of serious problems such as environmental deterioration and moral corruption, which destroyed traditional values and moral concepts.

Morris's point of view is progressive from the beginning, and it contains profound insights. But he unilaterally blamed all the blame on his large-scale production mode, and his dissatisfaction with the industrial society led to his fascination with the Middle Ages. The rejection of machinery and industrial society led to his improper admiration for the medieval foreign exchange system, which became two weaknesses of Morris's design theory.

Britain was the first country to experience the industrial revolution, and at the same time an anti-industrial organization appeared, which was quickly named "Arts and Crafts Movement". The most important thing about this organization is that the designer is William.

Morris).

He is a writer, social activist and the most influential design thinker of his time. As a trained architect, Morris relies on his rich family Dante Rossetti.

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Friends like Luo Saidi keep in touch with the design industry through furniture customization.

186 1 year, he started his own company, named Maurice Ma Su fockler company. The company and its products still retain the concept of art and handicraft. Its first principle is the authenticity of materials.

Morris and many other designers of this movement believe that every material has its own value. Like other Victorian designers, Morris spent a lot of time studying the naturalistic patterns of materials, such as Elizabethan plaster statues and Islamic tiles.

He put forward the traditional national form because it reflected a creative and realistic development process. Another idea of the Four Notices of Arts and Crafts is social reform through design. ...