Chen Tianqiao's profile

Name: Chen Tianqiao's native place: Xinchang, Zhejiang

Company: Shanda Network Position: Chairman and ceo

Graduate school: Fudan University Date of birth: March 1973

Experience

Shanda was listed on nasdaq in May 24. Became the first online game company listed independently in China

In p>24.2, he was appointed as the chairman and CEO of Shanda Network

In 1999, he founded Shanghai Shanda Network Development Co., Ltd. and acted as the agent to operate Legend

In p>1998-1999, he served as the director of the general manager's office of Jinxin Securities

In p>1994-1998, he served as the president's secretary of Shanghai Lujiazui Group Company

China online game industry. His huge personal wealth is attracting more and more attention, but in fact, he is of more significance to the establishment of the social status and the guidance of the development direction of this industry.

Although Shanda has achieved great success, it may still be a limitation to measure Chen Tianqiao's influence by online games. Besides games and media, there are still many things it hopes and can do.

Chen Tianqiao is a legend by creating a wealth myth with a second-rate game.

In fact, Chen Tianqiao was already a legend when he was at Fudan University. Chen Tianqiao, who is outgoing, lively and cheerful, is not only a top student, but also an enthusiastic member of social activities. His organizational ability and activity ability have been unanimously recognized both inside and outside the school.

In p>1993, Chen Tianqiao graduated from the Economics Department of Fudan University one year ahead of schedule with the title of "the only outstanding student cadre model" in Shanghai, which is rare in Fudan history. Chen Tianqiao was very lucky to enter Shanghai Lujiazui Group, starting from the deputy general manager of the subsidiary and being promoted to the secretary of the chairman and president of the group.

During his four years in Lujiazui Group, Chen Tianqiao said that he learned three things: one is a good thing, the other is a bad thing, and the other is a "neither good nor bad" thing.

The good thing is that Chen Tianqiao has learned the independent and pragmatic management style of entrepreneurs in traditional industries. Chen Tianqiao is not a "turtle", but he is more familiar with China's national conditions and regional markets than a "turtle". Chen Tianqiao is not a "terrapin", but his personality is more independent and more adventurous and innovative. This quality benefited him immensely in his later career.

The "neither bad nor bad" thing is that Chen Tianqiao came into contact with the Internet earlier than the average person. Ten years ago, when most people in China didn't know what the Internet and e-mail were, the office of the president of Lujiazui Group was able to surf the Internet 24 hours a day. When the boss is away, Chen Tianqiao likes to "mix" on the Internet.

The bad thing is that Chen Tianqiao is addicted to games. It's only a matter of time before people drift on the Internet and learn to play games. Chen Tianqiao likes games too much. It's not enough just to sneak around in the office, so he simply buys a computer to go home. Every weekend, he will have a dark time. He once set a record of not sleeping for seven days and seven nights in a row, relying only on bread and mineral water to maintain his life.

That year, the group boss was promoted to the deputy head of Pudong New Area, and I wanted to take him with me and say, "Xiao Chen, go and be my secretary!" But Chen Tianqiao said, "Thank you, but that's not my ideal."

In this way, Shanghai lost one of the youngest and most promising district secretaries. However, after leaving Lujiazui, Chen Tianqiao realized his dream and could sit in front of the computer all day-he went to a securities company and put on a red vest.

A strong man broke his wrist

Just when Chen Tianqiao was working on those stock curves all day, the dream of China's Internet craze came generally.

Chen Tianqiao couldn't sit still, so he decided to do it himself. He took off his red vest and went to his ".com". I don't know where he got the start-up capital of 5 thousand yuan. After several nights of planning, in November 1999, a company named "Shanghai Shengda Network Development Co., Ltd." opened, mainly doing graphical virtual communities. In just a few months, Shanda has about 1 million registered users.

In those years, the competition of websites in China was extremely fierce. Netease, Sohu, Sina and Zhonghua raised their flags one after another to expand, and they acquired and merged, and they circled money from Nasdaq, so the network industry became rampant. In the years of pursuing eyeballs, the number of users determines everything, and Shanda has also won the favor of investors-China.com has taken a fancy to Shanda.

when Chen Tianqiao answered the phone, the other party said, "The purchase price is 3 million yuan. However, it is a dollar! " 5, yuan investment, 3 million dollars in a few months, that is, 24 million yuan! This is the speed of picking up money.

Chen Tianqiao received an investment of $3 million from China.com in January 2.

however, China. com asked him to make a change in his business, and not to set up a "virtual community", which would not increase the number of views. At that time, the website wanted money from venture capitalists based on the number of views. Chen Tianqiao began to engage in online cartoons, but it didn't take long for a well-known thing to happen: the Internet "avalanche"!

Faced with the crisis, Chen Tianqiao began to reflect on the development model of Shanda's online cartoon. In early 21, Chen Tianqiao decided to abandon the animation website and return to online games. Coincidentally, at that time, a Korean company named wemadeentertainment came to Shanghai to look for the operator of the online game Legend in China. The Shanghai Animation Association asked Koreans to find the young man named "Chen Yuqiao".

The guy named "Chen Yuqiao" got the game and played it himself first. He thought that Legend had a good kernel despite its poor packaging. After playing, he couldn't stop. Chen Tianqiao asked China.com to operate Legend, but China.com didn't agree. China.com wanted to cut expenses and earn some cash. Chen Tianqiao once again threw out the famous saying, "That's not my ideal", and bye-bye with China.

But it also means that Shanda must cut down the cartoons that it has made for almost two years, redeem the equity in China. com and pay the Koreans $3,.

I don't know if all the heroes in Legend have such a strong man's broken wrist spirit.

Writing a Legend

A strong man's broken wrist is bound to be badly hurt. When Chen Tianqiao signed an agreement with that Korean company to operate Legend as an agent, Shanda's cash was only enough for two months. And these two months, just enough "Legend" for players to try out for free.

to Chen Tianqiao's dismay, Legend is not a first-class online game in South Korea, and the number of online users is only about eighth. It is said in the industry that Legend is a second-class game. "The game may be general, but I believe that Shanda, which I created, is a good company, and a good company can make up for the shortcomings of the game." Chen Tianqiao said.

Chen Tianqiao has decisively strengthened its services, and Shanda has taken the lead in launching many family-friendly services in China. Early users can get the help of the game administrator at any time during the game. At that time, many game fans played games all night and didn't rest after midnight. Chen Tianqiao once wrote a small note, "The game is just entertainment, enough is enough, please pay attention to rest." It was a grand tradition to give it to the network administrator and upload it to the network immediately, and then urge users to log off at 12 o'clock in the evening.

The effect of these measures is very obvious. The online number of Legend has rapidly climbed to tens of thousands, and Shanda has dug up the "first bucket of gold" brought by online game services. However, new problems soon came. When the number of online games soared to 1,, the number of servers in Shanda increased to dozens, and the original service system was facing collapse.

Chen Tianqiao invested 5 million yuan without hesitation to build a large-scale call center. The scale of the call center is comparable to that of the carrier-class call center, with an average of more than 3, calls per day, and it only takes 24 hours to submit and answer the corresponding questions.

For a time, Legend not only fascinated teenagers, but even thousands of adults, and it became a fashion. In just half a year, Legend, a game that is not very popular in South Korea, has become the darling of the China market.

Up to now, 25, Internet cafes in China have become Shanda retailers, and about 9, Internet cafes sell cards for Shanda every day. Shanda's online game Legend controls more than 6% of the domestic market. Each player gives it to Shanda 35 yuan every month, and Shanda can collect millions of yuan every day. By December 21, the number of simultaneous online users of Legend has exceeded 1, per day, and an online game with 1, simultaneous users can bring 2-3 million yuan in revenue to telecom every month. In 22, Legend brought about 6 million yuan in revenue for Shanda, exceeding the total revenue of the three major domestic portals.

Chen Tianqiao has been playing online games for a year, and his value has exceeded 1 million, and it is all real money, not "paper wealth"; Many grand old employees wake up every morning and ask themselves repeatedly whether all this is true, which is a joke in the industry.

in p>22, Shanda became the blackest horse in China's internet industry.

Make your own game

With one game, grandly dominate the domestic game market.

But Chen Tianqiao still has a big hidden pain in his heart. It is much easier for Korean game providers to make money than Shanda. According to the agency agreement for Shanda's introduction of Legend game at that time, in addition to the initial agency fee of $3, for two years, Shanda had to pay 27% of its sales revenue to Korean game developers every month, which was amazing. In 21 alone, the expenses paid by Shanda to South Korea were as high as 12 million yuan. But I can't help it. People have the source code of the game.

What worries Chen Tianqiao even more is that the status of online games in China seems to be very low, and it is not as highly valued as it is in South Korea. "Online games are now like disco and martial arts novels in those days. Don't we all accept them now? In foreign countries, online games are a lucrative industry. Why should they be discriminated against in China? Why don't we develop domestic online game software that conforms to China's cultural characteristics? Five or ten years later, if China people are still playing Korean and Japanese online games, it will be too late to regret it. So we must adopt a positive attitude today. " Chen Tianqiao said.

At the end of p>22, Shanda Company completed a considerable round of private placement activities, and raised $4 million with less than 2% of the shares. The rest depends on whether Shanda Company and other domestic online game companies can make products and achievements that satisfy China people.

But one thing is certain, Chen Tianqiao will be China's "Internet Disney".